OK firstly apologies, so LAMA (life admin drama) such as moving house has been getting in the way of posting lately, but Iâm finally breaking the static cycle with this cracking piece of Editorial Design Inspo. What a wonderful before and after case study and a rare insight into how an industry standard magazine is put together. San Diego based design studio Wedge & Lever was commissioned to give Transworld Surf magazine a refreshed, contemporary surf lifestyle look - and boy did they give it an overhaul. As a creative, itâs wonderfully geeky to see the âsecretsâ shared for the inner workings and template of any publication. The modular grid structure hangs all the design details together to give the publication uniformity, yet the flexible creative freedom any lifestyle magazine requires. The before and after is quite remarkable and at the time increased the magazineâs popularity to the point where it was bought-out by itâs larger competitor a few years ago. A shame really, I would love to get my mitts on a copy. looks like Iâll be Ebay scouring unless anyone can share a little tip off... Source: Inspiration Hut Â











