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A Gap In The Market: 

Traditionally, gold jewellery was often perceived as heavy on heritage but light on contemporary design. The classic pieces, while beautiful, lacked the trendy appeal younger audiences craved.  This meant everyday jewellery became a category dominated by silver and other metals, leaving a gap for stylish, accessible gold options.

Tanishq Steps Up: Redefining Everyday Gold

At Tanishq, we saw this gap as an opportunity. We knew today’s woman (and man!) wanted jewellery that reflected their global perspective and dynamic lives.  That’s why we’re excited to unveil our newest creation, GlamDays – a destination for daily wear jewellery infusing a touch of luxury into your daily routine with statement gold and diamond jewellery, never seen in India so far. Inspired by the latest designs from around the world, each piece is a celebration of elegance and sophistication, ready to adorn your everyday style with unmatched radiance. Whether it’s a day at the office, a casual outing with friends, or a special dinner, now style your jewellery effortlessly and make every day glamorous.

Premiumisation Through Innovation: Not Just About Price

By “premiumisation,” we don’t just mean a higher price tag; it’s about elevating the experience through innovative techniques and finishes.  Imagine delicate laser cutting that creates intricate geometric patterns or vibrant enamelling that adds a pop of colour – all applied to your favourite gold pieces. These techniques offer a sense of exclusivity without breaking the bank, perfect for customers looking for that special something that sets them apart.

What Does Contemporary Gold Mean?

At Tanishq, “latest design” isn’t just a buzzword; it’s a spectrum of styles designed for every taste and occasion.

Effortless Chic:  Think contemporary pendants with clean lines and minimalistic designs. These are perfect pendant for daily wear, adding a touch of elegance to your office attire or seamlessly transitioning from day to night.

Modern Ethnic:  For those who cherish their Indian heritage, modern ethnic pendants offer a beautiful blend of tradition and technology. Imagine familiar motifs reimagined with a sleek, contemporary edge, making it the perfect daily use gold pendant for the modern Indian woman.

Budget-Friendly Daily Wear Pendants With Modern Designs

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1. Price Range: We offer a variety of price points ensuring you can find a stunning pendant that fits your budget. Many of our contemporary and modern ethnic pieces fall under ₹25,000, making them a great investment for everyday wear.

2. Minimalist Designs: Look for pendants with clean lines, geometric shapes, or delicate chains. These simple yet sophisticated designs add a touch of luxury to your everyday look without overpowering your outfit.

3. Modern Takes On Tradition:  Explore our modern ethnic designs for pendants that reinterpret classic Indian motifs with a contemporary twist.  These pieces often feature laser cuts, geometric patterns, or colourful gemstones, offering a unique blend of tradition and modernity at an accessible price.

4. Embrace Modern Design Elements: Beyond minimalism, the world of contemporary gold pendants offers a variety of exciting design elements to elevate your everyday look:

Texture Play: Move beyond smooth finishes and explore pendants with textured surfaces. Think sandblasted gold for a matte effect, hammered gold for a touch of rustic charm, or brushed gold for a subtle shimmer. These textured finishes add depth and visual interest to your gold pendant for daily wear, making them stand out from the crowd.

Asymmetrical Appeal: Ditch symmetry and embrace the modern edge of asymmetrical designs. Pendants with uneven shapes, off-center elements, or cascading chains offer a unique and eye-catching aesthetic. These pieces are perfect for those who want to make a statement and express their individuality.

Geometric Flair: Geometric shapes are a hallmark of modern design. Look for pendants featuring triangles, squares, circles, or even more intricate geometric patterns. These pendants offer a clean and contemporary look that complements a variety of outfit styles.

Enamel Accents: Enamel adds a pop of vibrant colour to your pendant, making it a perfect way to add personality to your everyday look. Look for pendants with geometric enamel accents or colourful enamel inlays for a modern and playful touch.

Globally Inspired, Locally Crafted

The beauty of Tanishq’s contemporary gold jewellery lies in its global inspiration. We draw inspiration from design trends across the world, offering you a unique opportunity to wear jewellery with a truly international feel.  Think of it as bringing a piece of the world’s fashion capitals right to your doorstep, all at a price you’ll love.

The Art Of Everyday Style: 

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1. Embrace The Power Of Layering:

Layering pendants is a fantastic way to add depth and dimension to your outfit. Here are some tips to create a cohesive, layered look:

Mix lengths: Play with different chain lengths to create a cascading effect. Pair a shorter, delicate pendant with a longer chain featuring a more geometric pendant for an interesting contrast.

Material harmony: Don’t be afraid to mix metals! Combine your gold pendant with a silver chain or a gold vermeil pendant with a rose gold chain for a touch of modern rebellion.

2. Styling For Different Necklines:

The neckline of your outfit plays a crucial role in how your pendant sits and how it complements your overall look. Here’s a quick guide:

V-necks: V-necks create a lengthening effect. Complement this with a longer pendant that falls just below the neckline, drawing the eye downwards.

Crewnecks: Crewnecks offer a clean canvas. Opt for a pendant with a bit more presence, like a modern take on a traditional motif, to add a touch of personality.

Boatnecks: Boatnecks highlight the collarbone. A shorter pendant that sits just above the neckline will beautifully frame this area.

3. Matching Your Pendants To Your Outfit:

Casual Chic: For a relaxed everyday look, pair a minimalist pendant with a clean line or geometric design with a crisp white tee and boyfriend jeans.

Office Chic: Elevate your work attire with a delicate pendant featuring a single gemstone or a modern ethnic pendant with a subtle geometric pattern.

Night Out: Let your personality shine with a statement piece. Pair a bold pendant with a flowy maxi dress or a sleek jumpsuit for a head-turning look.

Remember, these are just styling tips! Experiment and have fun with your style.  The beauty of Tanishq’s gold pendants lies in their versatility.  So unleash your creativity, mix and match, and discover a world of possibilities.