POSITION OF POWER

G.O.O,D MUSIC PRESENTS KANYE WEST “YE” ALBUM LISTENING EXPERIENCE c/o DONDA 

Location: Jackson Hole, Wyoming

After weeks and weeks of talk both from Mr. West and The People. Kanye returned with the BIGGEST spectacle that the entire music industry will witness in 2018.

Through his twitter handle @kanyewest he shared that he was working on a lineup of G.O.O.D MUSIC (punt intended) all slated to release between May 25 starting off with Pusha T’s “DAYTONA” and the following albums to be released in June 2018 (appropriately timing being that June is BLACK MUSIC MONTH). Aside from the QUALITY of music that we have grown to expect from Kanye and his G.O.O.D roster the more important thing is the continued elevation and evolution of his ideas, concepts that challenges all ways of traditional creative and experiential execution.

The first rule is that Kanye West spares NO EXPENSE on GETTING OUT HIS DREAM and art to world.

Let’s recap what took place yesterday in Jackson Hole, Wyoming.

Kanye West paid for (whether out of pocket or album budget or Adidas budget) hundreds of people to attend Wyoming for his listening experience. Most arriving on private jets and once on the ground dozens of sprinter vans, car service SUVS, police escorts and more.

The audio/visual/craft services production to accommodate an experience of this magnitude was stadium concert levels. Let’s not forget he rented out Madison Square Garden for a listening party of TLOP.

Using social media influencers, celebrities, radio and streaming executives and other individuals with massive followers. He circumvented and showed us that having a traditional publicists may be the old way of doing things.

Kanye West creative presentation should always inspire us to create the most amazing work no matter what our profession.