Indoor Playground Market Research
[vc_row el_position="first"][vc_column][vc_column_text el_position="first last"] [loveclaw_buttons] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/4"][vc_button title="Need some help?" href="http://www.eliplay.eu/contact" color="btn-primary" size="btn-large" icon="none" target="_self" el_position="first last"][/vc_column][vc_column width="3/4"][vc_column_text el_position="first"]
Indoor Playground Market ResearchÐ’Â
Starting an indoor playground for most is a complete new activity in an unknown sector with many elements to discover. To make sure that your project is viable , you need to begin with a market study. It will allow you to define your winningÐ’Â positioning, to clarify your vision for better focus and will provide data for realistic financial projections. All elements that you need to build a solid business plan and to obtain financing more easily. Your market study will focus on the following topics:
Is there a Real Potential for this activity in this area and what's the level of this potential?
Who and what is the current Competition?
Which opportunities are available in the actual "landscape"?Ð’Â
[/vc_column_text][vc_separator][vc_column_text]
1. The True Market in your Area
Starting an indoor playground is a flourishing and profitable business activity as proven not only by the thousands of existing Family Entertainment Centers (FEC) in mature markets such as the Uk, the United States, Germany and the Netherlands but also the growth in numbers of indoor kids play centers in new emerging markets :France, China, Middle East, all over Africa... worldwide really. How do you define how wide is your Local Market ? Your basic target audience are children between 1 and 12 years old depending on the play zones you have defined for your project. The easiest and more accurate way to calculate is by using your national demographic surveys to find out how big is the local population and which percentage kids of this age range represent. For example, in France, the INSEE (National institute of Statistics) has defined that this age class represents about 12.2% of the population. So to calculate your target group, you take all the population in a 20 kilometers radius from your business location, sum it up and apply this coefficient. You will get a rough estimation of the potential. Remember not 100% of your target audience will become straight away customers, you can expect between 25 and 50% at first. If such data are not available, you will have to calculate by adding the amount of children in your local schools (creches, pre- and elementary schools). A quick way to assess if there is a potential is the presence of stores with the same target audience). [/vc_column_text][vc_separator][vc_column_text]
2. Your local Competition, Present & Future
No FEC or indoor kids play center in your location, great ! If your market study shows real potential, you're perfectly positioned to take over your market. But if some competitors are already in place, it's not always negative. First of all, they introduce the concept to your local market so you don't have to spend too much in marketing to educate it. If your concept is different and filling a gap exploiting your competition weaknesses, you can all flourish addressing complementary needs. When you have an existing competition, make sure to take the time to analyze it fully, discover their strengths and weaknesses. Focus on major aspects such as : how well trained is their staff, how good is the level of service, how fun and in good conditions their play equipment is, what kind of diversity they have in their play attractions, is the playground clean, what kind of services do they offer, what sort of extra activities take place in the park,etc... A good analysis will allow you to define the winning positioning for your indoor playground, making your offer truly Unique or simply better. Do not feel discourage if your competition is not successful, that might be the results of many factors and poor choices. If your market study shows the right potential, you just have to serve the present needs in a smart way. We can help you embrace these opportunities.   [/vc_column_text][vc_separator][vc_column_text]
3. Matching Your Market Opportunities
Indoor play centers can take a multitude of forms and shapes. They can be fully customized to address the needs of very diverse target audiences. At E.L.I, we can help translate your vision and market study into the perfect play structures to maximize your opportunities. For example, if your current competition is constituted of a bunch of low cost inflatable play centers with basic catering offer but you are in a middle to high income population area, you can decide to design a playground with more luxurious lounge area with wifi and good catering for the parents and multiple play zones for teens and kids. Or if your competitors are poorlyÐ’Â equippedÐ’Â to host birthdays, you can create your park specifically to become THE party/birthday specialist, offering special packages and adjusting your marketing to this effect. Now that you have the proper data and with our help to define the matching indoor playground equipment, you have everything you need to finalize a solid business plan with complete financial analysis and adjusted marketing plan.   [/vc_column_text][vc_button title="Ask your market research checklist" href="http://www.eliplay.eu/contact-2" color="btn-danger" size="btn-large" icon="wpb_document_pdf" target="_self"][vc_column_text el_position="last"]
Time to move to the next step : Selecting theÐ’Â right location for your Indoor playground
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column] [/vc_column][/vc_row][vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row el_position="last"][vc_column] [/vc_column][/vc_row]