How to Increase Event Attendance with Digital Marketing
We at EventKloud believe that in order to remain ahead of the curve itās important to amplify the use of digital marketing in driving and boosting event attendance. Digital marketing is equally if not more important than traditional event marketing for increasing event attendance.
Did you know that in a 2015 survey marketers reported that 60% of their time is devoted to digital marketing activities?(Smart Insights and Ecommerce Expo)
However for some event marketers,itās harder to know where to start! Itās difficult enough managing the proliferation of marketing channels, and itās much harder to reach your entire audience across all of them, especially with a small team. As a result of these short comings your events donāt live up their full potential.
Let us give you some of our best practices when it comes using digital marketing to boosting event attendance.
1. Know where your audience spends time online and how they find out about your events.
Everyone who ends up attending has a story behind how they got there, whether they found out from an email, or heard on social media, somehow they ended up on the right website and found your event. Itās critical to know which devices and channels work well for you.(example: iPhones, androids, tablets, Facebook, linkedin, twitter, etc)
So how do you do this? Tracking all the channels and devices and using data analytics to see what performs best. Most teams donāt have the time to do this, and as a result they donāt maximize attendance. Some software can help do pieces of it (like Mailchimpās email tracking) or you can use an event-specific tool like EventKloud to do it across all your channels and devices at once from a single dashboard.
2. Multi-Channel Marketing
One key to increasing event attendance is wide distribution. You canāt rely on only one channel (i.e. email) just because itās familiar. Events require a full-court press.Audiences change over time, old tactics get tired and lose effectiveness. Youād be surprised how many event organizers find hidden pockets of attendees on Twitter or Meetup or Pinterest or Tumblr.
Your event needs to be everywhere, but getting it published āeverywhereā can be near impossible for a small team. You can hire more staff, or consultants to help āman the megaphonesā, but the cheapest option is to effectively plan and execute a multi-channel marketing campaign using intelligent event software to help you. If you want to learn how EventKloud can save you time and help you reach more people easily, click here.
3. Advertising and re-targeting
Everyone needs organic growth, but some companies are also willing to pay in order to grow faster. If thatās the case for your event business, you have a lot of options: search, social, retargeting. If you want to stretch your dollars as far as they can you, you should target specific audience types that you know (from tracking your organic marketing) are highly likely to attend, and you should to test different channels and optimize which one works best using data analytics. If that sounds like a lot of work, donāt worry, EventKloud can help you do this process automatically
Growing your event audience is hard work, and itās not getting any easier with the number of channels and devices constantly on the rise. If you want to reach more people or feel like you need a hand marketing your event, talk to EventKloud.
How to Increase Event Attendance with Digital Marketing was originally published on EventKloud Blog: Event Marketing Intelligence
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