Nike SNKRS - Behind The Design: Women's Vomero Premium x Melitta Baumeister
Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.
Not today Justin
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he wasn't even looking at me and he found me
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2025 on Tumblr: Trends That Defined the Year

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Nike SNKRS - Behind The Design: Women's Vomero Premium x Melitta Baumeister
Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Nike - Kobe 'Lower Merion' Collection
Editorial thread and EPDP for Nike flagship app and SNKRS. Developed creative strategy to connect the product story to Kobe’s high school legacy.
Jordan - CJ1 T-Rexx 'Chase B'
Created a 1-of-1 figure exclusively for Chase B and Cactus Jack, bringing to life “Lil Bizzle” timed to the release of his new single and signature Jordan launch.
Concept and product copy for custom packaging design.
Jordan Brand x JD Sports - 'All or Everything' @ All-Star 2026
Customization experience exclusive for Inglewood HS girls basketball team.
DICK'S Sporting Goods - ACG Ultrafly Trail
Product and innovation storytelling in modular lift-and-learn retail installations.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
All Conditions Gear - 'Basecamp' @ DICK'S Sporting Goods
An immersive retail environment modular and scaleable to 27 DSG locations. With digital screens, lift-and-learn’s and adequate wall space for propping, we capitalized on all available features to create an explorable experience.
Foot Locker - Hoop All Day experience
Event programming, content amplification, and design support for Foot Locker creator dinner activation at NBA All-Star 2026.
Nike SNKRS - DNA Artifacts In-app exploration surfacing the visual history of the Zoom Huarache 2K4.
Foot Locker - 'Hoop All Day'
PDP content strategy for All-Star 2026 product pack
Jordan x Levi's - Home Turf @ Super Bowl LX
I was brought on to help shape the upstream experience positioning and concept development for Jordan x Levi’s Super Bowl activation in San Francisco.
Home Turf came to life as a standout cultural moment at SBLX from the talented people at Jordan Brand.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Nike SNKRS - Behind The Design
Refreshed identity and approach to product content through more intentional, design-driven storytelling
Nike Football - The Opening Insights informing brand identity to relaunch The Opening, a legacy Nike program returning in 2026 as the ultimate competition for the best high school football players across the U.S. See more.
Nordstrom x Nike - Shox Z #ForHer U.S. social campaign leading talent partnership and content strategy for a $24,000 creator investment.
Nike - Sue Bird Hall of Fame Induction
Created a one-of-one custom metal book gifted to Sue Bird to celebrate her historic career.
Jordan - AJ11 'Gamma' Seeding
To unvault the iconic Air Jordan 11 ‘Gamma’ from the archives, we designed seeding kits built around underground cyber culture.
A cable-wired assembly and LCD display invited this generation of tastemakers to ‘disrupt the style code.’ Inside, circuit-board interior and translucent blue acrylic hits nodded to retro hardware.
More than a decade after its debut, our kits blended analog and digital tech to reestablish ‘Gamma’ as a modern classic.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Jordan - CJ1 T-Rexx 'Chase B' Retail Launch
Partnered with spatial and graphic designers to create a full experiential retail takeover at Space Village, Houston.
Jordan - CJ1 T-Rexx 'Chase B' F&F Launch
Partnered with spatial and graphic designers to create a VIP nightlife experience for Chase B and Cactus Jack.