Evan Spisla

Wrote seasonal product copy from Product Line Manager interviews and tech-sheets.

To celebrate the return, we asked four real runners around the world to show us how they put their own street spin on the former race-day favorite. Their outfits couldn’t be more different, but that’s the point: there’s no single way to wear a winner.

Lead strategist and copywriter across the launch of draft day campaign capturing key product mechanics for Nike's first-ever mystery box release. Creative included campaign lockup, four individual :30s campaign spots, OOH motion assets, interactive app content, retail signage, and elevated product photography.

Digital marketing support for 'Banned' launch inclusive of motion assets, elevated PDP, and extended SNKRS app product storytelling.

Storytelling and content rollout for the launch of Melitta Baumeister's signature Vomero Premium, anchored by hero launch film.

Editorial thread and EPDP for Nike flagship app and SNKRS. Developed creative strategy to connect the product story to Kobe’s high school legacy.

Concept and product copy for custom packaging design.

Supported the creative direction of elevated PDP, motion assets, and additional web content to relaunch 5 priority retro styles. The concept merged the visual cues of archival preservation with contemporary street aesthetics.

Supported the creative direction of product detail content for SNKRS app launch of Ja 3 'Explorer and Ja 3 'Raptor.'

Customization experience exclusive for Inglewood HS girls basketball team.

Product and innovation storytelling in modular lift-and-learn retail installations.

An immersive retail environment modular and scaleable to 27 DSG locations. With digital screens, lift-and-learn’s and adequate wall space for propping, we capitalized on all available features to create an explorable experience. 

Event programming, content amplification, and design support for Foot Locker creator dinner activation at NBA All-Star 2026.

Nike SNKRS - DNA Artifacts In-app exploration surfacing the visual history of the Zoom Huarache 2K4.

PDP content strategy for All-Star 2026 product pack

Home Turf came to life as a standout cultural moment at SBLX from the talented people at Jordan Brand.

Nike Football - The Opening Insights informing brand identity to relaunch The Opening, a legacy Nike program returning in 2026 as the ultimate competition for the best high school football players across the U.S. See more.