EU Kicks: Sneaker Magazine

Originally released in 2009, this fiery colourway is finally staging a comeback. The look sees the singular design of the Air Jordan 5 bathed in a bold shade of University Red. Premium suede gives the style an upscale feel, while stitched graphics and heritage-inspired branding recall the silhouette’s glory days on the court. Grab this piece of brand history before it exits…

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Taking after a player-exclusive makeup created for one of the brand’s leading institutions, this all-new rendition of the Air Jordan 4 combines premium materials with a time-honored color scheme. The shoe showcases a genuine suede leather upper in University Blue, along with OG mesh netting on the quarter panel and tongue bottom. Nodding to brand heritage, the style incorporates cement splatter throughout,…

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On January 22, 2020, Zion Williamson’s first NBA basket was a quiet one. He scored off a put-back, swimming around the box-out with ease, grabbing the rebound off two feet before taking two quick power dribbles and banking off the glass. But those are the kind of contrary descriptions — the nonchalant power, the agility on a whim — that make designing for an…

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For the most part, Kanye West likes to keep things neutral with his eponymous YEEZY line. There are the occasional anomalies, though, and the Boost 700 tends to fall under that category. And that’s especially true with the latest model: Bright Blue. The mixed-material uppers come in vibrant shades of blue, while the sculpted, boost™-cushioned soles are coloured in bold orange.  This week, adidas…

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Today, with our long-term eco innovation partner, Parley for the Oceans, we are announcing our latest mission to address the specific and far-reaching impact plastic waste is having on the earth’s water systems. With 350 million tons of virgin plastic produced every year, plastics have now made their way into every part of earth’s ecosystems. From improperly discarded plastic waste to microplastics which migrate through…

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Today we are revealing Stan Smith Mylo, the first shoe to be made using Mylo: a new mushroom-based material innovation that looks and feels like leather – soft, supple, but a more renewable alternative. Made from renewable mycelium – the underground roots of mushrooms – Mylo is created using a highly efficient grow taking less than two weeks. The process takes advantage…

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Following the release of a matching mid-top in 2014, this crispy colorway unites the iconic Air Jordan 11 with an ice-cold color scheme featuring white and frosty accents of Legend Blue. Familiar details include MJ’s number 23 on the heel and glittering patent leather across the mudguard, while an icon on the shoe’s insole marks the silhouette’s 25th anniversary. Grab this piece…

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Ken Griffey Jr.’s legendary game cemented his baseball legacy. But the Swingman remains celebrated far beyond the diamond thanks to his iconic signature sneakers and enduring cultural impact. The Air Griffey Max 1 ’42’ honors another legend of the sport in celebration of Jackie Robinson Day. The limited-edition sneaker sports Robinson’s iconic number 42 and other details that nod to the all-time…

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This island-inspired SB Dunk High features a traditional floral print to capture Hawaiian vibes—but that’s not all. The first layer of material tears away over time, revealing surprises that further contribute to the shoe’s oceanside motif, including shaggy green suede and a palm tree print. A hidden pocket on the tongue is perfect for secure storage, while a Zoom Air unit in…

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April 10, 2021 – Reintroducing a strap to Kevin Durant’s signature line for the first time since the KD7, the KD14 combines a chill, sportswear-inspired vibe with a full-length Zoom Air Strobel set up for serious responsiveness. One constant in Durant’s line has been his curiosity to explore a wide design filter from season to season, spanning sleek low-tops that resemble football boots,…

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Metallic gold is a classic look for the Nike Air Max 97. However, this is not the OG metallic gold color blocking from 1997. This application of metallic gold offers a tonal look that is only broken up with black on the lining and red “air max” lettering on the heel. Nike probably made the colorway to coincide with the cancelled Summer…

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Following on from END. and adidas’ recent “Three Bridges” collaborative capsule, which saw the two fashion entities create a football culture-inspired capsule that paid homage to END.’s three flagship cities, the retailer join forces with the German stalwarts once again to present their first foray into the ZX series, the ZX9000 “Kiln”.  Known for its pivotal role in the development of adidas’ legendary Torsion system,…

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Part of the adidas ’82 City Series, which aims to capture the intricacies of locations around the world through a selection of unique silhouettes, the fan favourite Hamburg returns once again bringing with it both a selection of the brand’s classic design ques and plenty of subtle nods to its German namesake.  Keeping its heritage profile sleek and low, the Hamburg sits perfectly amongst adidas’ plentiful terrace…

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In his last playoff series in 1998, MJ’s closing prowess earned him his final ring, while his team became the first franchise to three-peat on two different occasions. Inspired by the black panther and his predatory nature on the court, the AJ 13 were the kicks MJ wore that fateful year — the year he solidified himself as the GOAT. The ‘Flint…

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Find the Nike SB Dunk Low Pro “Incredible Hulk” (Laser Orange/Regency Purple) at skate shops like Flatspot. The shop currently has the sneaker available through a draw process, which will close on the 18th of May at 12:00 PM BST. Winners will be chosen on the 19th of May. If you can’t find the kicks, try eBay. [To] start of summer, the…

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Tinker Hatfield and Air Jordan 3 introduced elephant prints to the world and forever changed how they melted animal prints in sneakers. The relentless silhouette expands the concept, expressing Michael Jordan’s fierce competitive instincts and expressing the aesthetics of raptiles. The texture of the scales covered the uppers of the shoes, reminiscent of python and crocodile leather, and remixed the prints of…

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Taking cues from one of the most coveted LeBron IV colorways, the LeBron 17 ‘Graffiti’ pushes the boundaries of both past and present by combining elements from both signature shoes. The LeBron 17’s integrated Foamposite tech—overlaid with a freestyle interpretation of LeBron’s personal values in the LeBron IV’s recognizable graffiti style—draws inspiration from the rhythm, art and culture of New York City’s…

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