ETHNICITY COSMETICS

TOP 10 REASONS ETHNICITY COSMETICS ROCKS 

1. The company is 100% women owned, black owned, and family owned and operated. 

2. The company was built from humble beginnings. A 3 bedroom apartment on a coffee table with a laptop and big ideas.

3. The company is ran by a mother and daughter duo. 

4. The company is aimed at making skincare and beauty more personal for women of color. 

5. No investors, crowdfunding, or partners. The company used their own money and creativity to build and launch their company with only $350 & small business line of credit. 

6. The company has clean, cruelty free, products that are safe and non-toxic. 

7. The company serves as a P2P and B2C business, which provides consumers with quality products and peers with sustainable income opportunities. 

8. The brand provides top shelf cosmetics and skincare at a competitive price. 

9. The company gives back by hosting small business mentorship classes that teach young adults about business, marketing, and financial literacy at selected schools within their communities. 

10. The company hosts “Self-Love” events to help encourage women of color to love, unite, and learn more about self care, and so much more. 

 “We are breaking barriers and encouraging unity within the melanated community.”

Rise and shine beautiful  🌞 Let's talk about that skin before you leave the house in the morning... 

My morning skincare routine is quick, easy and most of all effective. I make sure I drink water in the morning first. Then state my affirmations while dancing to some great tunes. Next I wash my hands and begin my skincare regimen. 

Step 1. Wash your hands and apply your cleanser or wash. No water needed just apply to the face and massage all over for 60 seconds. 

Step 2. Clean face with cold water and pat dry with white towel. 

Step 3. Pop open the toner and apply with hands or facial pad all over the face and neck area. 

Step 4. I protect my skin by applying my protect facial cream. My foundation provides the sunscreen once applied. 

THEN WHALA I’M DONE AND READY FOR MY DAY!!!

Now it’s your turn to try this routine for yourself.

Who says that cosmetics + skincare + fashion don’t go hand in hand? At Ethnicity Cosmetics it’s more than just skincare and makeup, it’s a lifestyle. 

Don’t just treat your face to a luxury look, & feel, don’t forget to adorn your body with garments that make you feel beautiful. 

We love the look of class, and sophistication at The House Of Ethnicity. 

When it comes to skincare simplicity is key, no matter what the Ethnicity. We often hear the saying “Black Don’t Crack”, but that’s far from the truth. Melanated skin can and will begin to dry out, become dull, and eventually begin to crack and sag if it isn’t nurtured properly. 

Here are 5 tips to begin your journey in helping nourish your melanated skin:

Skintip #1  

Stay hydrated. Start from the inside, begin drinking water in the morning, afternoon, and at night. Detox from the inside and watch how it helps your skin transform. 

Skintip #2 

Never ever sleep in your makeup. Use makeup remover to remove your makeup, cleanse, and tone your skin. Be sure that your pillow case is clean. If you’re not sure and can’t clean it, just throw a white clean towel over the pillow....this protects your skin. 

Skintip #3  

Wash your face every morning and at night. Be sure to never use colored towels, instead use clean white towels to use on your face. Colored towels can harm your beautiful skin.

Skintip #4

Protect your skin by using SP15 products. There is a belief that Black skin's melanin provides natural protection from the sun's UV rays. It doesn't. There’s simply not enough melanin in our skin to completely ward off the threat of skin cancer, no matter how dark your skin may be. Always use SUNSCREEN!

Skintip #5

Don’t stress, and remember that you’re blessed. Stress will do all kinds of weird things to your skin. Breakouts are the most common when you begin to stress. Take time to relax, self care is so important.