5 Tips to become a Savvy Writing Client When it comes to obtaining writing services,becoming a savvy client is key. Use the following 5 tip to make the most of your time, money, and writing goals: Tip# 1: Identify the area of writing expertise you need. You can do this by learning what the variety of writing service professionals have to offer and the potential benefits you can reap from obtaining their services. A few examples: • A professional blogger can create a blog to help you share your knowledge, expand your network, and build a community of followers. • A copy-editor corrects spelling, grammar, punctuation, capitalization, tense, and consistency of usage errors to help you produce a readable manuscript. • A proofreader provides a quality check of your manuscript by checking for typos, errors in formatting, and consistency in font type and size to produce a publishable manuscript. • A ghostwriter provides writing expertise, research skills, and time-saving benefits to help you write a book that inspires others. Your writing professional can discuss which service(s) are appropriate for your immediate as well as your long-term needs. Tip#2 Decide your writing goal(s). First, refer to Tip#1 to determine the expertise you need. Next, decide your writing goal(s). Three factors to consider are your audience, your message, and your platform (e.g., blog, social media platform, website, etc.). A few examples: • Do you need copy for your website that attracts visitors to sign up? In this case, you will need concise and compelling copy that includes Search Engine Optimization (SEO) keywords. • Is your goal to write an in-depth article that educates your colleagues about a particular topic in your area of expertise? If you want to use LinkedIn as your platform, most experts suggest how-to or list-style articles up to 2,000 words as the best way to gain likes and shares. • Do you want a series of blog posts that tell a story about how you overcame a personal obstacle that you want to share with your Facebook community? In this case, your content will should be more concise and include structural items such as a compelling heading, subheadings, and images. Your writing professional can help you craft the style, length, and type of content appropriate for distributing and sharing your message with your audience. Tip#3 Select writing products that promote your writing goal(s). Examples of products include articles, print books, ebooks, blogs, or social media content. Each type of product should be connected to making your writing visible and deliverable to your audience. Two examples: A print book is an ideal product to establish yourself as an expert. It can also be used to generate sales as part of speaking engagements. Blogs are useful for delivering continuous content in the form of new ideas or discussions to your audience. Your writing professional can show you examples of these writing products and help you select the best ones that deliver your message to your audience. Tip #4: Consider factors that may affect the type and cost of service you need. A few examples: What is your budget for your proposed writing project? Whether your project involves producing a series of articles or receiving ghostwriting services to write a book, be prepared to discuss a budget that encompasses ALL tasks associated with producing the product, such as copy-editing, proofreading, transcribing, and research. Are you currently facing budget constraints? Many writing service professionals offer packages to give options to their clients. For example, these packages may be offered on a tier basis that vary by cost, service, and length of service. In other cases, they may offer customized packages that fit your individual needs. Are you facing a looming deadline? You may have to consider adjusting the scope of your writing project or, if this is not an option, you may have to pay rush service fees to get the project done quickly. Your writing professional can discuss the type(s) and cost of service that are appropriate for your immediate as well as your long-term needs. Tip#5: ​Set a deadline for your writing project. If necessary, you and your writing professional can develop a timetable of tasks to be completed for your project. This helps not only keep your writing professional more efficient and accountable but also keeps you engaged with your project. Although unexpected situations may arise, you and your writing professional can work together to get back on track toward meeting your deadline. On the other hand, the less certain you are about your deadline, the more likely you will encounter situations in which you may find yourself less engaged with your project. In some cases, you may incur fees for pushing up a deadline (see Tip#4) or additional charges for unanticipated revisions. Your writing professional can propose reasonable expectations for the completion or your project as well as work with you to manage changes to the time, scope, and cost of your project.











