Eric Zimmett

While perusing rab.com  Friday, I came across a sample client proposal. (Rab.com is Radio Advertising Bureau, a subscription-based tool for radio stations, advertisers and media types.) The proposal was meant to show an advertiser how adding radio to its newspaper schedule would increase the overall strength of the advertising campaign. It listed the strengths and weaknesses of Newspaper. And…

To most business owners, advertising is a mysterious abyss. They know it must be done to spread the word about their business and get customers in the door. But then once the advertising goes out, what happens? Well, they ask new customers where they came from, how they heard about them. That’s fine. Though entirely useless. The truth is, most advertising is difficult if not impossible to track.…

Internet TV and the Future of Cable, 2015 Edition

First let’s take a look at the playing field. we’ve got powerhouse Netflix. Then Hulu Plus. And Amazon Instant Video. And other services like Crackle, PlayOn, and Internet Apps from a variety of providers including Roku, Sony, Apple, Google, Samsung, Vizio, Boxee and more.

Note the very distinct difference between unlimited streaming like Netflix and video-on-demand (VOD) services like Vudu. An…

EAB Daily 007: Social isn’t for selling

Eric in COMM 372 Digital PR

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There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service.

On Nov. 23, 2018, Black Friday, a report was published covering a Toys R Us resurrection, with pop-up shops just in time for the holiday season. Even Geoffrey, the chain’s giraffe mascot, is making a comeback.

I’m confident Toys R Us, and other…

A section that really caught my attention was on naming a company, particularly when entering a new category. In this case, the category of…

Welcome back to Zimedium

This blog has evolved a lot over the years. First as Eric’s Ad Blog in 2010. Then later re-branded to Zimedia, then Zimedium where it sat, abandoned for the next four years while Eric founded Braden Social Media LLC.

Now we’re planning to dust off the digital cob webs and bring this thing back to life. Watch for an occasional blog post, photo update, or anything else that we find interesting.…