Video Game Advertisement

Project 3 - Digital Genre

One of the most popular Youtube users for showing flaws in video games, Crowbcat uploaded his heavily edited and impactful compilation of how Hello Games embarrassed themselves with the release of No Man’s Sky

As explained by the title, TotalBiscuit recently gave his opinion towards the No Man’s Sky debate. Who made things blow out of proportion for Hello Games? The vague and (at times) deceiving developers, the dreaming players, or the hype inducing article writers and publishers?

Although graphical downgrades and false promises should certainly qualify for a form of advertisement to be considered false advertisement, cinematic trailers like these have an understood purpose in the marketing campaign of video games. Are trailers like these deceptive or simply cool to look at?

Watch Dogs was one of the most heated, non-legal cases of false advertisement in recent video game history. In comparison to E3 trailers and earlier builds, the graphical quality of Watch Dogs seemed to downgrade through the years

This interesting article discusses each perspective that can be taken when critiquing bullshot marketing techniques: https://bemop.wordpress.com/2014/03/07/348-should-bullshots-be-illegal/

Aliens: Colonial Marines One of the most popular cases of deceptive or downright false advertising in video games. (Top - bullshot) (Bottom - screenshot) Source Article: http://www.gameinformer.com/b/features/archive/2015/06/05/top-10-video-game-bullshots.aspx?PostPageIndex=2 

Source Article: http://www.gameinformer.com/b/features/archive/2015/06/05/top-10-video-game-bullshots.aspx?PostPageIndex=2

"Bullshot" is a clever urban dictionary term used for describing a screenshot that is, well, bullshit. Luke Plunkett's article discusses this in depth here: http://www.kotaku.com.au/2014/11/how-a-fake-video-game-screenshot-is-made/ 

All rights go to the cynical british content creator, Total Biscuit. Overcommercialized products, no real gameplay, claims without substance. If the only real mainstream video game show we have focuses only on vague selling points instead of games themselves, why would marketers approach their games any differently?

One of the more popular topics, the recent 2016 Video Game Awards, is explained here a video game journalist, Eirk Kain : http://www.forbes.com/sites/erikkain/2016/12/02/the-good-the-bad-and-the-cringeworthy-of-the-2016-game-awards/#718f65304f74 

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