I have a kind of complex of this work being superficial and dumb. Itβs my personal drama. Not the worldβs. Everyone who is smart says they hate fashion, that itβs such a waste of time. I have asked many super-serious people, βThen why is fashion so popular?β Nobody can answer that question. But somebody must be interested, because when I go to the stores the people are there. Thousands of them. So I have grown tired of apologising for being in this profession. I know that clothes are not important, that I am not changing society. I am just doing my work as well as I can. And right now I want this collection to succeed. So today I am having a crisis. And why? Because I canβt match a dress with a pair of shoes. I am embarrassed to say that. But in the end I cannot forget what I do. I make clothes. Itβs silly. But itβs my job.
Miuccia Prada (via thewakeupcall)













