FMP
Critical Reflection and Final Thoughts
In my learning agreement I set out to look at branding, identities, typography and editorial which are all areas I have explored and trialled in depth, with some ideas more successful than others. I think I have achieved an identity that is cohesive, but not one that if I had more time couldn’t have been improved or added to. I mentioned Hiut Jeans as a point of reference,as they have told an emotive story which is at the forefront of their identity. To improve mine, a better narrative needs to be told. I have all the work to be able to do this, but haven’t been able to harness this in a ‘story telling’ matter. I did start to think about their being two main histories in Poole, their maritime history and their ‘Potted Past’. Perhaps having these two histories at the forefront of my identity could have done this.
I also think that another element could be needed for my identity. I have used my letters throughout, as I really wanted to put emphasis on them however when I look back at research they have their typography as well as something. E.g. Silver town had transferred their typographic system to oval shapes which they wove throughout their design
This project has been tricky alongside ISTD and I have really pushed myself in this last term. Unfortunately, ISTD was such a huge amount of work that my FMP did get discarded. Due to this, I did miss a few tutorials and therefore my project took a lot longer to develop in a direction I was happy with. Nevertheless, I am very proud of this identity, in terms of what I have achieved in such little time, but that doesn’t mean there are lots of things I want to improve.Â
After hand-in, I am expecting to go back to Poole to take better pictures and search harder for slightly better letters. In particular; U, W and maybe L, however it has really grown on me.
I would really like to look more into a video showing this identity or perhaps a website.
