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Even though VoIP has been around for quite some time, there are still thousands of organizations discovering the technology for the first time and integrating it into their enterprise communication system. There is also a large group of businesses who view VoIP simply as a cheaper alternative to traditional telephony service and are yet to take full advantage of IP calling.

On the other hand, there are a few companies that are upgrading their existing VoIP deployments into full-blown unified communication systems. However between basic VoIP and comprehensive UC, there are many levels of VoIP implementation. Once a business chooses to utilize VoIP, they quickly realize the power of communicating over the Internet instead of copper lines.

As VoIP is based on IP technology, it is comparatively easier to integrate with web applications. These applications do not have to be exclusively customer centric either. Many providers and organizations are experimenting with click to call functionality, integrating VoIP calling into their website or by creating custom enterprise apps that include VoIP within them.

Click to Call

This form of VoIP implementation has been around for some time but it was mostly used by contact centers and service agents. It reduces the need for toll-free numbers and customers can instantly connect with customer support without having to pick up a phone.

WebRTC

With most of the major browsers adding support for WebRTC (while the rest are in the process of doing so), it is becoming very simple for organizations to create intelligent and complex apps that combine voice communication with other processes. For instance, an organization may use WebRTC powered VoIP to communicate internally or allow team members to collaborate more effectively. With WebRTC, it is easy to integrate video and audio quality, conference calling etc. without having to depend on a phone operator.

Integration with Hosted Applications

Quite a lot of companies utilize hosted VoIP and service providers our intent on upgrading their services by integrating with other web apps, SaaS applications etc. A prime example is Salesforce integration or connectors that allow employees to all contacts from within the app itself. Some companies are also evaluating or testing new systems such as embedding VoIP calling on hosted email services or other internal software.

With the pace of VoIP adoption growing, this is just the beginning. As businesses come to recognize that VoIP is fundamentally different from old-school telephony, the industry will see an explosion of innovative new ideas that can combine voice with other business processes or communication media.

We can explain cold as a viral illness which occurs inside the throat or nose of the child. We can recognize nose running as among the common indicators of cold and cough. Toddlers do not possess a solid immune system consequently they have a good chances of capturing viral infections. Cold and cough can occur in little ones around seven times during the first year of their life.

You can observe a congested nose as the initial indicator of cold and cough in infants. Whenever the infant in the beginning goes through cold, the cough is clear but afterwards it gets yellowish. Children may experience issues in ingesting milk along with sleeping as due to cough causing blockage in nose.

Primarily, the immune system of young ones is not good enough to withstand viral bacterial infections. First, you should try ayurvedic home remedies for cough and cold in babies but in case no problems are followed with cold in your baby, then he must get well in ten to fourteen days. In case your little one is below two or three months of age then you must right away seek advice from to a doctor. Do not wait for the cold to get healed on its own, rather take some instant treatments.

Keep your infant at a distance from persons who are experiencing from viral infections. As a way to keep your infant risk-free, do not permit viral infected people to touch him. One more essential factor to keep close track of is the personal hygiene. Frequent hand wash need to be done so that you can keep the baby at a distance from viruses and bacterias. It is crucial to maintain all the items used by child neat and clean.

A downward dog or sun salutation may do more for you than keep you fit, it may reduce blood pressure. Yoga is becoming more than a way to exercise and find your inner zen. A systematic review of all published work on yoga and hypertension culled through 120 studies involving 6693 subjects (Alternative Therapies in Health Medicine, Vol. 20, No. 10). Most of the studies reported that yoga effectively reduced blood pressure in individuals who had no blood pressure problems and those who were hypertensive.

Each time you invest time in a few minutes of yoga, the practice not only reduces stress, it also increases what is called parasympathetic activation. The parasympathetic system is responsible for decreasing heart rate, blood pressure and body temperature. It also regulates functions like digestion, insulin activity, resistance to infection, circulation and endorphins (the positive emotions).

 Also read: Natural remedies for high blood pressure

 This study is significant because high blood pressure affects 1 billion people worldwide, though a large percentage never realize they have hypertension. Hypertension, defined as a persistently high blood pressure with systolic blood pressure of ≥ 140 and diastolic blood pressure (DBP) ≥ 90, is a major public health issue that affects more than 1 billion people worldwide and accounts for 13% of deaths, 64 million disability-adjusted life years, and 7 million premature deaths per year. By the year 2025, approximately 1 in 3 adults aged over 20 years, or 1.56 billion people worldwide, will have hypertension. 

Is one type of yoga more effective than others for reducing blood pressure? This particular research couldn't make that conclusion. However, Yoga Journal magazine suggests specific poses to address blood pressure regulation, including the bridge pose, the reclining hero pose and (gasp) the corpse pose. 

Even people who don’t know two-layer authentication have probably used it. For example, when we have to transfer money while accessing net banking, first we required to login and during the process of transferring money, we have to enter the OTP code which has been sent to your registered mobile number.

It is a very common example of two-factor authentication. While it is not a new technique but has gained popularity over the last few years after seeing many cyber attacks. Many big platforms including Google, Twitter, Instagram etc. have already suggested their users enable 2FA in order to protect themselves. Users who do must then include a one-time password with every login.

Two-factor authentication in detail:

While simple login only needs a password and username, 2FA requires an extra component to sign in to an account. These two components are chosen from:

Something you know (password, pin etc.)

Something you have (phone, email etc.)

Something you are (fingerprints, voice etc.)

The second component acts as an extra security layer. If a user only has a password to protect his resources, it is easy for hackers to attack or guess the password. But at the same time, if the resources are protected with 2FA, it reduces the chances of vulnerability. Hackers may get success in getting your password but getting access to the second component is very difficult. Therefore, the solution improves security.

Although the method is secure and highly recommended by the IT security experts but keep one thing in mind, nothing is hundred percent.

2FA  becomes common in these days and hackers are spending more time in finding ways to bypass it. One of the ways hackers can bypass the solution is through account recovery process. The process is designed with the understanding that the user may forget his password or lose one of the factors. It resets the account password to allow access to services without requiring the second factor.

Lead oxide acid batteries have been used since more than approximately 140 years. It consists of grids and lead plates and an electrolytic solution of dilute sulfuric acid which converts electrical energy into chemical and back again. People who have used lead acid batteries often found crystals on the plates of batteries. These crystals are called sulfation. It is a mixture of sulfur and lead. If they are present on the side walls of the batteries, it is a very critical situation, it directly affects the life of the batteries.

There is a chemical change in positive plates during discharging of the lead acid battery. During discharging the lead oxide charged to lead sulfate. If the solution remains in the lead sulfate state for few days, some part of the lead oxide doesn’t return to its state during charging. This leads to the formation of sulfation. The part which gets affected by sulfation is more able to charge again.

There are many other reasons for the formation of sulfate. If you keep the level of electrolyte fluid below the cell plates of the battery, it may also cause sulfate. In this article, I am going to mention some of the methods that help you in breaking crystals from the batteries.

When you look at the top of the battery you will see plastic cell caps. Unscrew the caps, if you find any slot, use a flat head screwdriver to unscrew the cap. Finally, lift them off using your fingers. Place the cap one side upturned to keep the threaded end facing upward.

You also need to take care of some precautionary measures before starting the process in order to protect yourself. Always wear old clothing, use goggles to protect eyes, and wear vulcanized rubber gloves in hands. You need to be very careful from any accidental spillage from the acid base electrolyte fluid. If it gets into your eyes, it can cause blindness.

Always check the condition of battery walls and plates first. If you are able to see tiny, brown colored crystals but can also see the plates, it is likely you desulfated the battery. And if you can not be able to see the plates and walls are covered in lead sulfate, it is not possible to remove sulfation. The only option you are left with is to remove the battery.

You can also remove the sulfation by charging your battery for up to 36 hours. This helps you in removing a small amount of sulfation, more the time you charge better will be the result.

Even people who don’t know two-layer authentication have probably used it. For example, when we have to transfer money while accessing net banking, first we required to login and during the process of transferring money, we have to enter the OTP code which has been sent to your registered mobile number.

It is a very common example of two-factor authentication. While it is not a new technique but has gained popularity over the last few years after seeing many cyber attacks. Many big platforms including Google, Twitter, Instagram etc. have already suggested their users enable 2FA in order to protect themselves. Users who do must then include a one-time password with every login.

Two-factor authentication in detail:

While simple login only needs a password and username, 2FA requires an extra component to sign in to an account. These two components are chosen from:

Something you know (password, pin etc.)

Something you have (phone, email etc.)

Something you are (fingerprints, voice etc.)

The second component acts as an extra security layer. If a user only has a password to protect his resources, it is easy for hackers to attack or guess the password. But at the same time, if the resources are protected with 2FA, it reduces the chances of vulnerability. Hackers may get success in getting your password but getting access to the second component is very difficult. Therefore, the solution improves security.

Although the method is secure and highly recommended by the IT security experts but keep one thing in mind, nothing is hundred percent.

2FA  becomes common in these days and hackers are spending more time in finding ways to bypass it. One of the ways hackers can bypass the solution is through account recovery process. The process is designed with the understanding that the user may forget his password or lose one of the factors. It resets the account password to allow access to services without requiring the second factor.

Whenever an organization goes for a service, the main aim of it is to maximize the profit with minimum investment in resources and other things. The same is when a business is opting for a cloud-based authentication service. With the growing number of online accounts, businesses are looking for services that can manage these accounts securely. One of the ways they found is storing all the data in the cloud.

For this, identity and access management service is becoming very popular these days. It is based on identity as a service (IDaaS). The service securely manages users identities and minimizes resources cost. But it is very important for a business to ask some questions when choosing a cloud-based authentication service.

What are the applications you need to protect?

The first thing to think when you are going to purchase an authentication solution is, what type of applications do you want to protect? You have to consider where your data is located and which type of service you want to protect access to. It is also important to know whether the service is cloud-based or on premises.

Whether it has a host or not?

This is also an important factor to consider. Many cloud-based solutions require you to host some local resources to enable in order to operate the whole service. Local servers, IDPs, proxies etc. are some of the components customers might be asked to install by the local vendors.

Is it Scalable?

The main problem with in-house identity management solutions is that they are not scalable. That means as the numbers of customers grow, businesses need to shut their services to update their solution. This is really a headache and wastage of time and most importantly decreases user's experience with the service.

Most of the cloud-based identity management solutions are scalable. Make sure your solution is able to scale according to the growing numbers of customers.

Managing digital identities of the customers is a very laborious job. To manage identities businesses have to set up a separate team of IT, invest millions of dollars in resources and a load of managing them. That is the reason why many businesses are seeking service from third-party vendors to manage their customers data.

In this article, I am going to explain three different approaches to cloud identity management.

Create your own cloud identity solution

Probably it is the most common approach. With the help and combination of custom codes and freely available open source components, it is easy to build a basic functioning identity system.

However such identity solution rarely last for a longer period because of several reasons. Firstly, such solutions are read heavy. It generates hundred times the number of read functions than write operations. Identity updates are generally localized and require an utmost update of one or more objects.

Secondly, it is very complex in itself. Implementing even basic authentication properly requires deep and specialist knowledge. If done wrong, your applications are vulnerable to bugs and loss of data.

Finally, the solution requires changes as the application matures. Redesigning the solution each time is not only complex but also it involves lots of money.

Use cloud-based identity service

It is an alternative approach of providing identity infrastructure to your application is using cloud-based identity services. There are several service providers who offer identity as a service(IDaaS) services to businesses and helps in managing their customer identities.

Using a cloud-based service has many advantages over creating an own one. Such services are generally well designed and easy to implement. The services support require identity standard, provide a robust, and scalable. You don’t have to manage additional identity infrastructure to fulfill the requirement of your application’s identity needs.

Use package identity software

It is an another type of identity service. It is an extension of the software model with active directory for on-premises identity. The software itself is a complete package, the only thing you need is external hardware resources where you can implement the solution.

Many of us have already faced and experienced the troubles while accessing a website and having to login three to four times on different websites before getting the required information. This is a very common scenario especially with such websites that are providing many services from different vendors. This increases the pain of users by making it difficult for them to login to each service with different username and password.

Here comes the solution named single sign-on solution. The solution is gaining popularity from last few years. It allows users to access all the websites and online resources that are protected with it.

When you implement the solution, you allow users to login and access multiple resources by login once to any of the resources. But before choosing an SSO vendor, be sure to ask the following questions:

How easily you deploy the solution?

No doubt SSO is out of the box authentication solution, it covers many applications. More the number of application it will be more complex and more time required for implementation. So, be sure to have a solution that is easy to deploy and in short span of time. Because longer the time those applications take, more money you to spend.

Is it supports all your applications?

You are planning to deploy the SSO solution because you have multiple online resources and you want to make it easy for users to get access to them. So, it is very important to find out whether the solution supports all your software and applications.

How secure is it?

Security is a factor that builds a business. It has become the first priority for both businesses and users. Before opting for a solution, have a look on what type of protocol it is following and how much secure it is.

Does it save money?

The ultimate aim of any business is to make maximum profit. The money you investing in SSO should be an investment on productivity, efficiency, workforce etc. Therefore, have a one that gives you the maximum of all the mentioned points and maximizes your profit.

Managing identities has never been easy for a business. They have to invest thousands of dollars on resources, separate IT team and lots of other things in order to manage customers database. But after putting all the efforts, security is always at high risk. In-house data management is always on top priority for the cyber criminals. There are lots of risks associated with it. Some of them are:

Easy to breach: While managing identities of customers on internal data storage devices, businesses have to face several security problems. Any employee can steal all the data for his personal use or sell it somewhere. It is very easy for cyber criminals to hack in-house systems.

The Risk of scaling: When the numbers of customers increases, IT managers have to cut down the service in order to implement more systems. This is a very serious issue because any type of updates cut out the service that directly hampers the experience of the customers.

To resolve the mentioned problems, IT researchers came up with the idea of IDaaS i.e identity as a service.

IDaaS is SaaS-based platform that helps businesses manage customers identities in the cloud. The solution is widely adopted by the businesses these days.

Identity as a service offers a wide range of identity and access management services to businesses.

Customer authentication: Generally, customers have to follow a long and complex process to authenticate themselves to a service. IDaaS provides several easy web-authentication services.

Social login: The solution allows users to authenticate to a website using his/her social media account. That means they don’t have to create a new set of credentials to access the service.

Single Sign-On: If you have a business with several websites, the single sign-on solution is a great platform for you. The platform allows your customers and employees to access all the services that belongs to the business using one set of credentials. They don’t need to enter credentials each time if they are already logged in to any of the services.

Security: Since the cIAM platform is SaaS-based, all the data is stored in the cloud that makes it impossible for hackers to steal it. Thus the solution provides strong and secure data managing service.

Scalable: The platform automatically scales according to the number of customers. Therefore, businesses don’t need to cut off the service during an update.

The increase in a number of online resources and applications have changed the way users are interacting with websites. Now, there are hundreds of ways through which a user can avail the online services. They can login to any resource using any online account. There are multiple devices (smartphones, pads, and other electronics gadgets) that help users to access the internet. These gadgets make users job easy but at the same time, it increases the burden of marketers in knowing their users’ true face.

For example, sometimes I use my smartphone to access a service and sometimes I access the same service via desktop according to the need. For me it is easy but for marketers, they have to face lots of difficulties in tracking my identity and create an omnichannel identity.

Customer identity and access management platform is a solution that saves marketers from the mentioned situation.

cIAM platform includes many services like social login, single sign-on, customer profiling, insights and lots more. The process like social login and SSO make the authentication process simple and quick. The platform centralizes all data of a user to a single location. No matter through which device the user is accessing the service, the platform track it and save it as a single identity. Businesses get an omnichannel view of the users through cIAM platform.

Creating a unified persona of a user is very important. The unified view of the user helps businesses to know his real face. Businesses can target their users in a more appropriate way once they know they have good insights of their users.

Apart from all, cIAM platform is highly secure. Since the identity is stored in the cloud, there is a minimum probability for hackers to steal users detail.

Businesses are working hard to keep pace with the changing digital era and technologies. Regardless of the industry, the identity is shifting from physical to digital at an alarming rate. The online world is overtaking normal markets. And for the word online- digital identities play the most important role. To be on top of the niche, enterprises must develop better digital identity policies for creating, managing, securing, and measuring customer journey.

In response to the mentioned challenges, enterprises are building their own in-house solutions to manage customers’ digital identities. But such solutions have their own associated risks like lack of security, not scalable etc.

Customer identity and management platform (cIAM) is a solution here. The platform is not only secure but also accompanied with several benefits for the enterprises. Some of them are listed in the article.

Provides easy authentication

cIAM platform is a package full of services that boost users experience with the business. An easy approach to web authentication and access to content gain more users’ attention. The solution consists of lots of web authentication services like social login, single sign-on etc. According to the need, businesses can choose the desired services.

Let’s suppose a business have only one website and wants to offer seamless user authentication, they can go with social login and if there are more than one website, single sign-on is there to save users from creating new credentials.

Manages digital identities

No doubt, collecting digital identities is really a challenging job but managing these identities is more difficult. With the help of the solution, businesses can manage their customers’ digital identities efficiently.

It is secure

The exchange of users data between a business and user must be secure. The cIAM platform ensures the safe exchange of data. For hackers, it is almost impossible to steal users information and provides the highest level of security.

Before starting my article, I would like to ask you a question, how many customers you have? How do you manage their identity? If you have thousands of customers and using in-house practices to manage their identities, you are simply on the way of losing a battle.

The practice costs not only money but also resources and an extra team of IT supports. Businesses have to waste both their time and effort. Additionally, imagine a situation where customers are growing at an alarming rate, in this condition they have to face lots of problems because most in-house solutions are not scalable.

Therefore most of the businesses prefer to hire some third-party data provider to manage their customers’ digital identity through customer identity management platform.

cIAM platform offers the complete spectrum of capabilities related seamless and secure user web authentication. This includes easy web registration, identity management, connect users to external third-party applications, and scale across several user bases.

Getting customers digital identities is one thing but identifying and engaging them with the brand is a different thing. Businesses can drive users data and demographic through registration forms but to have deep user insights they have to manage their identities.

Some of the benefits of cIAM platform are:

Scalable

Scalability is one of the most important benefits of cIAM platform. No matter how much you grow, the solution scales itself accordingly. In-house solutions have some limitations and need upgradations if customers numbers is growing.

Secure

Keeping users private information secure is one of the most important concerns of any business. The cIAM solution is highly secure. All the data is stored. The profile of each user is stored in a separate database, thus no chance of overlapping. Cloud-based cIAM is not easy to breach.

Cost effective

As I stated earlier, the in-house solution requires a separate team of IT and lots of costly resources. Businesses have to invest money on new equipments on regular intervals. The approach costs them a lot. But the cIAM solution is a one-time investment. Businesses don’t need to spend money again and again when they have to scale their database. Thus the solution saves money.

Login to a website is probably one of the toughest challenge users are facing while accessing online resources. For most of the websites, users need to create separate usernames and passwords. That means users have to waste their effort and time in creating credentials. Once they create credentials, the next trouble is remembering them. Remembering passwords is not easy.

In this article, I am going to mention some of the best approaches that not only save users from passwords but also saves their time and effort while authenticating to a website.

Social Login: Everyone has accounts on different social media networks nowadays. Social login or authentication is an approach where users can use these social platforms to login to a website. It allows users to login to a website or service by authentication provided by popular third-party providers like Facebook, Twitter, LinkedIn, Google+ etc.

With a single click of the mouse, user can be able to avail the online service and that too without the need of creating new credentials.

Anonymous Login: Anonymous login is a magical way of web authentication. In this method, there is no need of creating username and password, users can directly access the website. Businesses can track users activities, what they are doing, what type of content they are liking the most etc. This gives businesses insights of their users.

Single sign-on: Since everything is online today, businesses are trying their best to offer each and every service to their customers.This leads them to have more than one website for their business. For users login to each website by creating different credentials is a very complex job.

Here single sign-on come into the role. With this method, users can access multiple web services of the same business using one set of credentials.

If you are using Gmail for a long time now, you probably are aware of its amazing features that make it a stand alone product. Gmail, the top email service provider is very simple and easy to use but this doesn’t mean that it has no advance features. In fact Gmail has left Yahoo, Outlook and other platforms in the race of the best because of its big list of outstanding features. So let’s unfold these features that are hidden behind the plain interface of Gmail.

Here is a list of some cool gmail tips that are enough to enhance your productivity in Gmail. Let’s have a look!

Make use of Personal level indicators!

So you want to know whether an email is sent to you, a group of people or a complete mailing list, enabling this personal indicator can be a real fun for you. Here single arrow (>) means an email was sent to you and a group of other people, double arrow (>>) means that the email was delivered to you only and no arrow means you are a part of a big mailing list.

To enable this feature:

Click on the gear icon and choose settings.

Under the General tab, find the personal level indicator option.

Click on show indicators and enable this feature to your gmail inbox.

Enable a feature that adds your emails to a task list!

Sometimes you don’t have enough time to respond on your emails and wish to save them for later to respond within a particular time frame. Well, you don’t need an alarm clock for that. You can simply add the emails to your task list reminding you about all the other emails in your task list.

To add emails to your task list :

Select the email you want to add in your tasks list and click on “More”.

Click “Add to tasks” and your emails will be added to your task list.

Clean up longer replies!

When there are too many replies in a single thread, it get really messy to find a specific response you want.  However Gmail has a feature for this as well that send you an email with the highlighted text you want. To enable this quote selected text feature follow this:

Go to settings > Labs.

Search for Quote selected text feature and enable it.

Save changes and you are done.

Customers are becoming smarter day by day. Their expectations and demands from businesses are increasing alarmingly. Personalization overcomes knowing customers. And to offer personalized experience, businesses are trying many methods.

Profiling customers is one such method. It enables marketers to gain deep insights of the customers by segmenting them.

Marketers have a collection of data. Having data is very important but for a successful marketer, you need to use it wisely. Businesses can gain data from many sources, by hiring some external data provider, through different social channels or by offering different types of feedback forms. But do you really think, collecting data alone is going to work for you? No, you need to profile them.

Here are some benefits of profiling customers.

It helps in finding more prospects that fit the profile of more profitable users.

It helps in tailor your marketing efforts and help in reaching more customers.

Drives closer to targeted audience.

What businesses need to achieve customer profiling?

An accurate profiling requires businesses to know the answer of some of the questions like what is the age of a customer, gender, income, address, profession, interests, likes etc. Once they gain all the information, the next step is to segment this data.

Based on the different factors, segment this data. For an example, you can classify your customers based on their interests and previous experience. Suppose, there is a group of people (age varies from 16-30 years) who like Nike sports shoes, then you can consider this as a factor and make them a separate group. You can offer personalized services to this group. It results in more sales and profits.

Similarly, you can make your own group based on several factors. The moral of the story is segment your customers information and provide services accordingly.

Consumers are moving towards mobile phones at an alarming rate. Ease of carrying and accessing the internet from anywhere makes them more important than desktops. Most of the online businesses have molded themselves to mobile so that their users can access their services through mobile phones. So, in this mobile world, it is must for you to have an app for your business.

But just creating an app is not enough. Every day thousands of new apps are launched in the market but we know very well, how many of them sustain in this competitive world. Nowadays users have tons of options and they are more demanding. That means they can uninstall your app as soon as they download it if they didn’t find something valuable or unique. Here are some tips that will help you in maximizing user engagement on the mobile device.

Start with a perfect first impression:

First impression matters a lot. What they see on your mobile app, can hold them or make them leave. Your app must be clean and have some valuable content. Keep one thing in mind, users don’t have time to explore things. So, make sure your landing page must tell them what to do next. You can also add personalized message to get better results.

Must be easy to access:

Ease of access, something that every user wants. Having an application that demands lots of things to do is definitely not a good option. Showing products suggestions based on previous experience, adding filters, adding social media buttons, easy checkouts, etc. contributes in saving users time and add more value to your app.

Use the proper size of buttons:

Mobile screens are very small as compared to desktops. So, to increase click rate, you have to take button size as an important factor. They must be large enough to click.