Term 2

Case Study Presentation

Case Study

This is my final presentation, I just need to add my bibliography. I found this project to be really interesting because it let see so many agencies that I could imagine myself working at. I like the Counter Press because it uses physical and digital element which is something that I find fun. I made my presentation reflect the Counter Press, with the three colour palette and the straight lines as a pattern, I used a serif font to show the traditional ways The Counter Press make their pieces.

Photos of boxes

These are a few pictures I took of my boxes in the Photo Booth. I’m really happy with how they have turned out, they look professional and fun. Although I have changed them through the project, my core ideas are still clear which are easy access plasters that have a bit of a cottage core aesthetic and look feminine but are still for anyone.

Bus stop poster

I was going to do it on Adobe Dimension but the poster wouldn't input into the document, so I did it on Photoshop instead, which worked just as well. I like it a lot more now that I can imagine it in real life. I think it catches people's attention with how bright and clear it is.

Case Study

These are my slides in my presentation. I need to keep adding to them and can finish them once I have gotten the information from the company itself. I changed the colours to orange, black and white to reflect the Counter Press.

Case Study

I have started my presentation by copying all the research slides in, so that I can see what information I have to put in the presentation. I will then sort out the design to reflect my chosen company.

I made two mind maps of everything I need to put into my slides and what I have already researched, which was super helpful.

I then sorted what will go on each slide.

Finishing my poster

Now my boxes were done, I put them onto my poster, but had to choose which one and remove the background on Photoshop. I then matched the background to the box colour. I then printed it, cut it down and stuck it together. Overall, I am happy with the outcome. It reflects my packaging and stands out with the bright colours.

Assembling main boxes

I printed out my boxes on 180gsm card. At first one of them wasn't quite right as the printer had automatically scaled it down. I fixed the problem on normal paper first and finished printing them out. I then assembled them and added the little pulley bit on the side. I really like them. They are so cute and reflect my research and idea well. On the blue one, I realised it had an outline around the plaster but the others didn't so I had to quickly reprint it and re-assemble it. Also, on the green box, the flower slightly touches the text but I didn't realise that until they were put together. It is annoying but the writing is still eligible, and it would mean re printing both bits and I don't have enough card. Apart from that everything is how it should be, it looks like one collection and professional.

Emailing Counter Press

I emailed Counter Press to get some more information about their company that I couldn't find online. They got back to me really quickly which is so helpful, and adds an extra bit of detail to my research.

Social Media Workshop

This was a quick workshop to look at how we can advertise on social media to our advantage. I designed these templates, with the idea of the 'bold' changing font on some of the words. For a three hour project I am happy with what I produced, it is bright and bold, perfect for the exhibition. I found the workshop super helpful, I can think about the posts in a more collective way instead of just one at a time.

Poster Amendments

Following the tutorial, I made the adjustments so that my poster looks more finished and professional.

Make a few changes on my posters

take outline out of circle

make the animation longer

fade out the background

separate the sentences on the plants so one comes after another

Logos and small text move

I experimented with the logo placement, I settled on the left hand corner, as it is still noticeable when printed but doesn't take up too much space.

I then made adjustments on my moving poster, moved the logos to the corner. I then kept trying out different text placements on the growing plant until it was readable but still got my point across. I ended up taking out the 'for all the pretty, clumsy people' on the grown plant, as it was too long and it would be on the final poster anyway. I am happy with this final adjustment, I now need to add in the actual picture of my box and change the colours to match my boxes.

Tutorial

In my tutorial today Briony suggested the following for my posters:

Make a few changes on my posters

take outline out of circle

make the animation longer

fade out the background

separate the sentences on the plants so one comes after another

Logos and small text move

For my main boxes, they are nearly done, I just need to print.I was going to do blue, green and orange as they are natural colours, making my boxes look more sustainable, but I really like the purple colour. We decided that my original colours would work best with my project, but if I don't like it I can always print on purple.

Paper Research

Moving Poster Edits

The first thing I did was have only one box on the end poster. I then added in all the text on the growing plant and faded it in and out. When I had done all my edits, I went back to make sure the text was smooth which took a long time as I had to make sure you had enough time to read it and that it didn't clash with the next text. I fixed the background by adding in a solid white fill on a separate layer, it also fixed a problem I had with an outline on the first plant, which I tried to fix by cropping it but didn't work. The plants are bigger at the end, which was annoying to fix as I had to redo moving the position up. I also added in the logos and store text at the top and the little circle of text so that it is my main poster. Overall, I made things smoother and look like it is one moving image.

(For the first bits of text I added in my slogan so that it ties in with my box, which I need to add to my main poster somewhere)

I really like how this has turned out, I found it pretty easy to use After Effects, some things were annoying but I found solutions quickly. I actually enjoyed making this.

https://liveaucbac-my.sharepoint.com/:v:/g/personal/2303715_my_aub_ac_uk/ETW0y6qRFAtIgsPMH64a__UBhpoY0OZ6KXBWokd3pXCLrQ?e=UMmwQm

Poster editing

This is my main poster, I just started experimenting with it and if I can make any changes etc.

The main change is that I only have one box now, with a circle of text about the other projects, either Briony or Hannah had said about doing that in a previous tutorial, but I cant remember when that was. I also made the plants bigger, so that my moving poster looks better but they won't be as big as these. I still need to work on the text and after my next tutorial I can make any improvements. So far it's looking good, however, I have been looking at it too much so I am starting to be not sure about it. I need to remember that the box on here is just a placeholder, and it will be better quality once I have made and photographed my actual box.

Adjustments after prototype

These are all the things I needed to edit:

moving text

Adding a tag on the side

Vectorising the logos on the back

making plasters bigger

Adding the pattern all the way around the box

Putting text on the growing seedling

I did all of these things on my first box (waterproof) and then repeated it on the other two but in the style the box needs.

First off I moved the text on its own to the plaster side and added in the pattern to go around the whole package. I did it so that any plants that are cut off on the front, wraparound the sides. I then thought to move the cotton text on the side to the growing plants as it was an empty space, and on my animated poster I need text when the plant grows and so I can add in what it says here on package (made from sustainable and natural cotton). It groups everything together so that my brand is clear on our message.

I then made the little logos on the back clearer by using image trace then silhouette. I also moved them in slightly along with the slogan at the front. I also made the front waterproof plasters bigger.

I am really happy with these designs and I think they will be the final one, I just need to sort out paper and then I'm ready to print.

Moving Poster Feedback

I got some good feedback from Briony and my peers, this is what I got, and I think with these changes it will look so much better. The last one I will experiment with, as I am not sure yet.

Fix rain

Add text to the growing plant

Make end plants bigger

Only need one box?