eCommerce Web Development | App Development

Digital Marketing Trends to Watch in 2017

The year 2016 will always be remembered as a time when content published on social networks was strategically used to advance major political campaigns such as Brexit in the United Kingdom and the presidential election of the United States. Digital marketing experts and analysts believe that 2017 will be even more momentous in this regard.

With the above in mind, here are five digital marketing trends to watch this year:

It’s a Mobile World After All

There will be greater acceptance in 2017 of the fact that people will continue to be glued to mobile devices for years to come. In 2016, search engine giant Google made this point very clear with the formal announcement of mobile-first indexing.

We have read and heard enough about mobile apps, its importance and how it could be instrumental in getting your business up and moving to greater heights. But as retailers, aren’t you on the lookout for the “ideal mob app”. The single source of turbo boost for your business which could skyrocket online presence and bridge the gap between you and your customers. Sounds great but is there a set of hard and fast rules for an ideal app? Doesn’t the mob app differ based on requirements and type of retail business?

Well, though the development of a mobile apps does fully depend on your specific requirements as online retailers, your target audience, reach and so on, there is indeed a checklist of basic necessities which are looked for in almost all kinds of mob apps. Let us look into the primary features of any mob app for it to be customized and built upon.

The common aspects expected from a competent mobile apps are:

Let it be simple:

Mob app users need not be necessarily tech savvy. There are users who are beginners or are probably trying to accustom with the way mob apps work. Let your mobile apps not scare them. Keep your app simple to understand and use. From the design to the navigation, an ideal mob app is one which can be used by everyone.

Compatibility:

This is an important aspect of the technical part. The mobile apps should be compatible across platforms of iOS and android. It should also give space for future improvisations and development. Cross-platform compatibility is yet another feature which needs to be duly addressed.

Performance:

The first thing to catch the attention after the look of your app will be its performance. Any lag or delay in loading would definitely aggravate users and stop them from using your mobile apps. So doubly ensure that your app is highly performing without any chances of hiccups.

Reliability:

This is the need of the hour. A secured platform to exchange information is pivotal. With fraudulence and misuse at its peak, it is cardinal to check the medium of communication for its reliability. After all it is used to pass on customer related information which could be sensitive.

Stay connected:

The first and foremost purpose of a mob app is to maintain connectivity. The information on the mob app should be updated regularly without any lag. Customers should be able to rely on the app for timely information.

Linking social media:

Linking the mob app with social media and forums is a great way to propagate your online store. Give options to share, export information from the app to social media platforms to activate this medium. You could bet that it is proactive and will give you exemplary results.

Personalized looks:

Let the app be yours but give your customers the freedom to select the looks and appeal of the app. Provide them with options to change colors, fonts, themes and primary data to personalize the app. This feature would create a feeling of belongingness and help in connecting better with your target audience.