E-Merge 2021

Barnes & Noble, Inc., a Fortune 500 company, is the bookseller with the largest number of retail outlets in the United States, and a retailer of content, digital media, and educational products. As of October 15, 2017, the company operates 633 retail stores in all 50 U.S. states. After a series of mergers and bankruptcies in the American bookstore industry since the 1990s, Barnes & Noble stands alone as the United States' largest national bookstore chain.

However, due to the advent of new technologies and competitors in the form of Amazon, Barnes & Noble has hit hard times. Barnes & Noble continues to fare poorly on one key retail metric after another. This bleak picture comes at a time when Barnes & noble is contending with arch-rival Amazon.com’s growing physical footprint and the increasing stronghold its Prime loyalty program has on customers. With declining sales and rising costs, Barnes & Noble has decided to launch a new strategic plan with the aim of improving long-term profitability and improving customer satisfaction.

B&N's new strategic plan involves four elements: strengthening the core business by enhancing the customer value proposition; improving profitability through an aggressive expense management program; accelerating execution through simplification; and innovating for the future.

Your task at hand is to revamp the Barnes & Noble brand in an effort to revive sales and improve their future outlook by assuming the role of the Chief Strategic Officer of Barnes & Noble. Device an entire roadmap to stop Barnes & Noble from failing and revive the brand by launching a new service to tackle competitors.

Deliverables:

1. Situational Analysis (A brief about the current situation of Barnes and Noble)

2. Strategies to Revamp the company (How your product will revive the brand back to its original position)

3. Marketing Strategies (Conventional and Unconventional)

4. Differentiation Strategies (How your product/service will be different from the competitors)

Submission Details:

A Presentation not exceeding 7 slides

Deadline - 11:00am, 21st August 2021

Email: [email protected]

Subject & File Name: Team Name_Task Name

For any queries, contact:

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you. Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.

Task in Hand:

You have been hired by your assigned influencer, with the objective of procuring a record label deal with T-series. The following are popular influencers in the 21st century and you are to convince T-series to invest in the assigned influencer.

1. Dhinchak Pooja - Team Cordovan

2. Taher Shah - Team Magnolia

3. Rajkumar Thakuria - Team Phlox

4. Deepak Kalal - Team Roseate

5. Vennu Mallesh - Team Tyrian

Deliverables:

· Demo of the music video

· Convincing strategies for T-series

· Marketing strategies for the influencer

· STP analysis to derive customer profile

· Detailed contract to sign the artists (Should consist of benefits for the influencer)

· Name of the album, Album cover (whatever seems necessary)

Submission Details:

A Presentation not exceeding 7 slides

Deadline - 11:05am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

While Suzuki will supply its Baleno and Vitara Brezza to Toyota, it will source Toyota’s Corolla and sell it through Maruti Suzuki dealerships. This is a classic example of Cross- Badging in the Automobile Industry.

Details on each model, such as the schedule of the start of supply, number of supplied units, vehicle specifications, and supply pricing, will be considered at a later stage. The coming together of Toyota, the world’s largest automobile company, and Suzuki, which dominates the Indian market, underlines the importance of the local passenger vehicle market that is expected to triple to 9.4 million units by 2026 from 3.2 million now if the economy grows at an average rate of 5.8% a year.

Task in Hand:

You are required to come up with a similar co-brand campaign and push the products into the market. As wise entrepreneurs, you are required to capitalize on each of the company’s strengths, resources, production facilities, product development units and strategize a plan to grow as complementary brands to each other’s mission.

Deliverables:

1) Product or Services of the companies which would be Cross-Badged

2) Benefits and leverage to both brands.

3) Marketing Strategies

4) Resource Allocation of both the companies in the process

Submission Details:

A Presentation not exceeding 7 slides

Deadline - 9:00am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

Investments and Savings have been the fundamental macroeconomic concepts that work in cycles for the smooth functioning of any country’s economy. Investments are classified into multiple forms and markets. Capital Market and Money markets are very popular markets for raising funds in the form of both public and government participation. These markets are meant purely for handling public and government funds into domestic and international companies willing to raise funds for their ventures in the form of Equity Shares, Debentures or Bonds in the case of Governments. However, these markets do not cover specific investment funds used by the government to make Investments in other countries.

National Governments have a list of international investments schemes and one of them is called the SOVEREIGN WEALTH FUNDS.

A Sovereign Wealth Fund (SWF) is a state-owned investment fund comprised of the money generated by the government, often derived from a country's surplus reserves. SWFs provide a benefit for a country's economy and its citizens

Countries can use these funds to invest in International Business ventures, Markets, International Government projects, Company ventures, Development/Finance projects and can invest in different sectors of different countries.

The objective of this Fund is for a country to make investments into a different country and to gain returns from the investments made.

For example – India can use its SWF to make investments into Sri Lanka’s Railway industry and will get timely returns for the same.

Task in Hand

You are the Chief Financial Strategist to the Ministry of Finance of the Palestinian Government and you have been appointed to handle the Sovereign Wealth Fund of Palestine for the year 2021.

You as the fund manager must cover the following

1. Country chosen to make the investment with the SWF and mention 3 areas of investment into the country (with percentage importance of the areas chosen to invest)

2. Total fund allocated for the SWF and extensive financial break-up of the investment made into different areas

3. Expected Financial returns from all the areas of investment after 3 years.

4. Allocation of the Returns into other investments (can be domestic or international)

5. Detailed Risk Analysis of all investment avenues

Deliverables:

A Presentation of not more than 12 Slides

Deadline - 8:55am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

Formula One is one of the most popular sports in the world. It is the highest class of international racing for single-seater formula racing cars. Formula One is sanctioned by the Fédération Internationale de Automobile (FIA) which was established on 20 June 1904. Formula One was inaugurated on 13 May 1950 as the World Drivers’ Championship at Silverstone in the United Kingdom. In 1981 it became known as the FIA Formula One World Championship.

Several races called the Grands Prix are held all over the world over a season. These races taken together are called a Formula One season. The word ‘Formula” refers to a set of rules that all participating teams have to adhere to. Grand Prix is a French word that translates as grand prize in English. The races are run on tracks that are graded “1” by the FIA. Hence the name Formula One was adopted.

The races take place on purpose-built tracks certified by the FIA. Most tracks are situated in remote locations well connected with cities. There are a few races such as the British Grand Prix and the Singapore Grand Prix that are held on closed public roads. Formula One is one of the premium forms of racing around the world and draws huge audiences.

Now, due to Covid leading to cancellations of major races like the Australian GP which is usually the season opener, Formula One has decided to host a Grand Prix in Saudi Arabia. It is widely believed that the conservative kingdom's record on human rights is poor, and critics say high-profile events allow autocratic regimes to 'sports wash' their reputations. It is a country where women activists are suppressed and jailed for wanting to drive a car. According to Amnesty International, the crackdown on dissent has increased rapidly in recent times. Saudi Arabia is third on the list of countries with the greatest number of executions last year, as per Amnesty records. Several women activists are behind bars on charges such as contacting an international rights organization with reports of torture and abuse. Amnesty has been trying to secure the release of 13 such activists who have been jailed for “exercising their expression of freedom”.

Task in Hand:

The Team Principals lead by Toto Wolff have demanded The Formula One Group to justify their decision of holding a race in Jeddah. They have all threatened to boycott the grand Prix if their queries are unanswered. You are the Director for Operations at the Liberty Group and have been appointed to answer to the team principals and prevent the race from being canceled.

Deliverables:

1. Justification to choose location

2. Benefit for the sport in long-term

3. Short-term benefit to the teams

4. Public Statement release

5. Financial benefit for the Team

6. Compensation plan for the reduction in merchandise sales post Jeddah Grand Prix

Submission Details:

A Presentation of not more than 10 slides

Deadline - 8:25am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

Russia in the history of mankind has been infamous for being a powerful nation with consequential noteworthy actions, be it from the expansionist agenda of the former Soviet Union or the armament race with the United States, also known as the cold war. Military-led Expansionist ideologies have been synonymous with Russia’s foreign policy as the country has been directly or indirectly chartered to expand its international borders on land and on the sea. One such case is that of the Crimean Peninsula

Crimea or rather the Crimean Peninsula is a geographic location based on the northern coast of the Black Sea and south to Ukraine. This region is known for its naval bases and capabilities to house military troops because of its proximity to the black sea. Between February and March 2014, the Russian Federation Politically annexed Crimea and divided the peninsula into two Russian Federal Subjects (Republic of Crimea + federal city of Sevastopol). The Putin-led political annexation from Ukraine was followed by Military interventions where Russian troops stormed all public places and took control of the region. This annexation was very badly received by the people of Ukraine who led massive protests in the region and were aggressively demanding the prosecution of their former pro-Russian Ukrainian President, Viktor Yanukovych. Ukraine along with the EU and the United States of America deemed the annexation to be illegal and imposed a multitude of international Economic Sanctions against the Russian Federation.

What happened from there is the key focus point, as a result of the International sanctions on Russia, the economy took a huge hit, the oil prices from Russia Drastically fell and the Russian Ruble partially collapsed leaving the country to be in a bad Financial Space. Russia entered into a recession in 2015 and faced a crisis in handling a deficit with imported goods. The exports declined by 50%. This Financial crisis resulted in the economy being state-controlled with over 60% control on factors of production. The GDP growth rate ever since has been only around an average of 1%, making Russia lose over 100 billion dollars and a stagnant economy.

The Annexations had Military Repercussions as the US-led NATO started aggressive military operations in the North Atlantic and offered to support the Ukrainian forces. All this happened in the tenure of the long-standing Russian President, Vladimir Putin.

Additionally, in the present timeline, Vladimir Putin’s reputation is in the dark as the country has still not recovered fully from the Financial crisis. Putin’s goodwill has been defamed due to his alleged Conspiracy against the leader of the opposition, Alexei Navalny and is engaged in a nasty oil war with International powers. With all of these facts taken into consideration, has Russia been impaled far from recovery by Vlad?

Task in Hand:

You are the Chief Strategic Advisor to the Russian President in the present timeline (2021), take into account the Economic, Political, Legal, Military and International facts and devise a strategy to regain Russia’s former glory as a Superpower.

1. Draft a detailed Macro Economic revival plan which includes:

a. Plan to boost in house production of goods and services

b. Draft a detailed plan of action to increase FDI in the country (keep in mind the prevailing conditions of the country)

2. Propose a Military Alliance Strategy with the Commonwealth of Independent States (CIS member nations) to strengthen the military presence in Eastern Europe and Asia

a. The proposal must include a list of international Military bases to be built and must be within reason

3. Draft a plan to advance and improve the international oil trade of Russia

Submission Details:

A Presentation not exceeding 7 slides

Deadline - 8:10am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

Core businesses are the central, underlying philosophies that guide a business and its employees. All companies try to maintain a strong position in these areas of business so that they remain market leaders. Businesses need to examine the various products/services to determine the ones that complement each other in capital needs, structure, customer base, revenue streams, and manufacturing.

However, with advanced technology and increased competition, businesses must learn to diversify in order to keep up with changing trends as well as expand their clientele. Economies and markets change with time, and a mature organization needs to expand their core functions so that they are able to achieve a new level of growth. It is important to understand that a business core is not static but keeps changing with time.

To diversify is the most challenging decision a company can confront: the rewards and risks can be extraordinary. Success stories abound—think of General Electric, Disney, and 3M—but so do stories of such infamous and costly failures as Quaker Oats’ entry into (and exit from) the fruit juice business with Snapple, and RCA’s forays into computers, carpets, and rental cars.

What makes diversification a particularly capricious, high-stakes game? First, companies usually face the decision in an atmosphere not conducive to thoughtful deliberation. For instance, an attractive organization comes into play, and a competitor is interested in buying it. Or the board of directors strongly urges expanding into new markets. Suddenly, senior managers must synthesize mountains of data—including internal-rate-of-return calculations, market forecasts, and competitive assessments—under intense time pressure. To complicate matters, diversification as a corporate strategy goes in and out of vogue on a regular basis. In other words, there is little conventional wisdom to guide managers as they consider a move that could greatly increase shareholder value or seriously damage it.

When facing the decision to diversify, however, managers need to think not about what their company does but about what it does better than its competitors. In one sense, pinpointing strategic assets is a market-driven approach as it forces an organization to identify how it might add value to an acquired company or in a new market—be it with excellent distribution, creative employees, or superior knowledge about information transfer.

Task in Hand:

Each team must choose a company from the given options. The company is now wanting to diversify into a completely new venture which is unrelated to any business that it currently has its foot in, however, follows its core values. For example, Apple Inc. has proposed to diversify into the automobile sector. You as an external consultancy firm are appointed to prepare the project report and help the company diversify and will be pitching to the board members of your respective company.

Companies:

1. Bluestar

2. VRL Logistics

3. Embassy India

4. Rajesh Exports

5. Suven Pharma

6. Polyplex Corp

Deliverables required but not restricted to:

1. Executive Summary

2. Problem Statement (the problem being solved)

3. New Industry Analysis

4. A New Service/Product Line

5. Business Model/Supply Chain

6. Phase wise implementation plan

7. Strategies to have an edge over competitors

8. A PR Campaign

9. Marketing:

· Phase Wise Marketing Campaign with Unconventional & Conventional Marketing Strategies

· Choose a Brand Ambassador of your choice and justify it

· Detailed STP Analysis

· Video Advertisement

· Print Ads

10. Human Resource:

· HR Allocation Plan & Organizational Structure

· Recruitment Plans for New Employees

· Selection strategies for existing and new employees

· Training Strategies (phase-wise plan)

· New HR Policies

· Changes in Organisational Culture

11. Financials:

· Source of Funds

· Strategies to attract investors

· Initial Budget and Detailed Cost Structure for 5 years

· Sales Forecast, Revenue Avenues and Structure for 5 years

· Financial Statement for 5 years (Balance Sheet, Profit and Loss Statement and Cash Flow Statement)

· Break-Even Analysis and Return on Investment

· Contingency Budget

Submission Details:

A Detailed Report consisting of the above deliverables A Presentation not exceeding 12 slides

Deadline - 5:30am, 21st August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

p.s add extra deliverables or we'll cancel you

If you don't get this, please drown. Just kidding, hang yourself. But seriously, quit E-merge.

Dyslexia isn’t uncommon. Dyslexia is regarded as a handicap in our society. It’s a mental deficiency that can make reading and math difficult for even the most talented and bright among us. Someone with dyslexia could be extremely high performing in certain areas and exhibit an excellent IQ, but they may struggle with something seemingly simple like remembering which way letters or numbers are supposed to face while writing. The most important thing to note about dyslexia is that it is not connected in any way to general intelligence, and it affects everyone differently. It can be mild or severe, and an individual’s own strengths and weaknesses may affect how dyslexia manifests itself. Just like conditions such as autism and attention deficit hyperactivity disorder (ADHD), those with dyslexia are often labeled at school or work as being ‘underperformers’. It’s a disorder that’s been stigmatized for years.

Task in Hand:

Dyslexia isn’t necessarily a learning disability. It’s more of a learning difference. Hence, Prismatic Co. is making their workplace dyslexia-friendly to give particular individuals a chance to thrive and grow.

You are required to come up with:

1. Justification for Dyslexia-Friendly Workplace

2. Job Roles Offered

3. Recruitment Strategies and Sources

4. Selection Strategies

5. Phase Wise Training Plan

6. Benefits and Policies for New Employees

7. A New Product Proposal to support the Newly Hired Employees

8. A detailed Marketing Plan for the Product Introduced

Submission Details:

A Detailed Report covering all the deliverables

Deadline - 2:00pm, 20th August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

We love Extra Deliervables!

Between all of the interactions that occur on a day-to-day basis, it’s almost inevitable that some brands would end up conversing with others on Twitter. While exchanges between celebrities are generally a heated battle, big brands need to show their humanity through these interactions.

Twitter feuds do occur, but they are not necessarily a negative interaction between the companies involved. Some of them do end poorly or are not done as tastefully as you would hope, but these digital fisticuffs can also show the witty personality of the brand, and bring in a lot of retweets and mentions at the same time.

Task in Hand:

You are the Head of Marketing for the respective TV show that you choose and you are to convince the Board of Netflix to list your show on their OTT platform. This must be done on Twitter and your major objective is not just to market your company, but also to give witty replies to other competitors and ensure that it acts as a mode of marketing. The below excel file is password protected and the answer for the same is hinted at in the task write-up. Once you open the excel file, you will find another link that will take you to the Google sheet, wherein you can choose your TV shows. P.S. The password is not case-sensitive.

Click here to get the attached file

Deliverables:

First Post - A Video Advertisement to promote your show Last Post - A Jingle to promote your show Minimum Tweets - 7... We guess? Maximum Tweets - Unlimited :) Have Fun & Be Creative, Plis

Remember: Please stick to the last and first post format You have to promote yourself and roast the other SHOWS Post Timings - 9am - 2pm, 20th August 2021 Please tag @ fake_netflix for every one of your tweets/posts

Have fun on Twitter!

Also, we wanted to put a creative quote over here, but we don't think it applies to y'all. Prove us wrong? :)

@fake_netflix

Deadline - 2pm, 20th August 2021

Participants,

Presenting you the TOP 8 teams, in no particular order.

For the teams that could not make it, we understand the heartbreak that you might be going through. During these 2 days, we have seen you all develop, synergize and pitch with passion. We hope you continue to fest and build on your skills like you have, during the course of EMERGE-21.

We thank you for your enthusiastic participation and want you all to know that we are and always will be here for you, for anything. Have a good night's sleep tonight. You all deserve it. Next stop: Vistas 2021, we'll see you soon!!

For the Top-8, it's time to all-in and showcase the best within you. Put all your heart and soul into this for the next 48 hours and it'll truly payoff!

ROUND-2: Presentation round

Task at Hand

You are the CEO of the Conglomerate and you are appointed by the Board of Directors to draft a plan on developing the new business that was purchased

You are required to address the following in your draft:

1. Plan of Action to integrate and position the purchased company into the conglomerate

2. Rebranding Strategies

3. Plan of Action to increase Sales/business of the purchased company (Objective is to make it profitable in the future)

4. Fund allocation break-up of the remaining amount

5. HR Changes due to the new addition

A presentation of not more than 6 slides.

Submission Deadline: 3:30PM, 19th August 2021

As the world was pushed to a standstill with a flurry of cases being reported across the globe, the ongoing pandemic not only posed itself as a threat to humanity but also became a crucial parameter against which the efficacy and efficiency of healthcare systems across countries were measured. In India particularly, the onset of this ravaging and pervasive virus not only highlighted and amplified the loopholes in the existing healthcare system but served as a call to action for government and non-government bodies alike. In the midst of all the ensuing chaos that spread across the nation like wildfire, Surya Hospital stood firm in its ideals and encapsulated the morals of integrity, humanity and perseverance in these trying times via the eon's worth of service they carried out. At a time when there were cries for help resounding all across the nation, Surya Hospital through its unwavering and everlasting efforts did justice to the people of the country and stood as one of the sole glimmers of hope in an otherwise collapsing healthcare system. When a shortage of beds plagued the entire nation, and egomaniacal capitalists basking in pools of narcissism leveraged the situation for their personal gains and agendas, Surya Hospital steered clear of the filth and maintained a steady focus coupled with an undying commitment towards its intention of serving the public in more ways than one. Considering the growing footfalls and ever-increasing influx of Covid inflicted patients, the hospital took the immense initiative to implement mechanisms that optimally utilized its available supply of beds, and went above and beyond to accommodate additional beds within its premises to house as many patients as possible within its wards. This is just scratching the surface with regard to the measures that have been taken by the hospital. The management specifically is to be lauded here, as they fought through the prevailing haphazardness and very cleverly implemented a strategic plan in place which divided the hospital personnel into two prime segments, of which one was tasked with dealing with the regular inpatients and incoming casualties or calls for treatment, while the second was a task force assigned specifically to systematically organize, treat and cater to the needs of Covid inflicted patients as well as the management of beds for the same purpose. The precision doesn’t stop there, as they demarcated clear roles within the said task force as well, with specially appointed Emergency Managers working across multiple shifts who took upon the onus of leading all necessary planning and response protocols. An infection response team was also ready on-site, which primarily overlooked the safety of the hospital staff and inpatients who weren’t Covid inflicted. Their commitment to community well-being did not stop there, as they stood at the forefront with their service-driven attitude during the vaccination drive that ensued across multiple parts of the nation, vaccinating thousands of people across multiple days not just within the hospital premises, but also responding to calls for vaccination drives from housing societies and corporates. The relentless and tireless attitude of the hospital staff and management is to be considered nothing less than that of a role model, which every citizen across the nation should aim to embody in shape, form and magnitude. In addition to that, Surya Hospital set an incredibly commendable benchmark that serves as nothing less but a picture-perfect model of how the healthcare system and its multiple components should function as a whole. The deeds and initiatives of the hospital undoubtedly and deservingly came to the government’s notice, who felt that a due compensation was in order. Thereby, recognizing the hospital’s work, the government made the decision to facilitate a transfer of funds amounting to an astounding amount of Rs 1 crore, and rightly so.

Task in Hand:

You are the representatives of Surya Hospital pitching to the Govt. of India to get funding. Taking advantage of the new boost in brand image and goodwill come up with the following deliverables:

Phase-Wise Marketing Campaign promoting a brand new initiative (Come up with your own initiative) being undertaken by the hospital

Press Release

Convincing strategies to explain the initiative to be undertaken and obtain funding for the same

Submission Details:

A Presentation not exceeding 5 slides

Deadline - 3:05pm, 19th August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

Ideas are the driving force of humanity. Right from the first circular wheel created from wooden logs to the first airplanes designed by the wright brothers, innovation has sparked revolutionary changes in society. Entrepreneurship is all about ideas and their implementation, but we often fail to be able to generate new ideas.

Ideas need not only be radical in nature, incremental ones that can change the nature of a product or service being offered are also appreciated in today’s world. There is an idea generation technique that is used by many new-gen. entrepreneurs and has formed the basis of almost all the recent start-up ideas.

This particular technique advises one to first carefully analyze a business or any of its products/services and list down all its core elements. Then it suggests that you remove any one of the core elements and then restructure the business such that it continues to deliver the function that it did previously. In this process of restructuring and remodeling, you will mostly end up creating a new business plan.

For example, let’s take a restaurant as our business. We can identify the core elements of any restaurant as follows- Food, Chefs, Waiters, Infrastructure/Location, Menu, Ambience.

Now if we remove any of the above, we can see many of the startup ideas in the food and beverage industry emerge. If we remove the ‘infrastructure’, we get the concept of cloud kitchens wherein food is cooked and delivered to customers’ homes, a business model being followed by companies like Fresh menu and Box8. If we remove the ‘menu’ element, we get a model where the food preference of customers is taken beforehand and based on it dishes are prepared without taking orders, a model followed by the restaurant ‘Grasshopper’ in Bangalore. If we remove ‘chefs’ we can generate a concept restaurant idea wherein all ingredients and recipes are placed in the kitchens of restaurants and customers themselves cook their meals with some assistance providing a wholesome culinary experience to all foodies and cooking enthusiasts.

This idea generation technique has proven successful again and again and has given birth to many of today’s business models.

Task in Hand:

We want you to use this idea generation technique in order to come up with a new business idea. First, select a business and identify its core elements. Then remove anyone and rework the model in order to develop your idea. You may consider businesses in the food & hospitality sector, education sector, transport sector, healthcare sector, entertainment sector, or any other industry of your choice.

Deliverables:

You will be required to prepare a full-fledged business plan

1. Executive Summary (Should contain element being changed/replaced)

2. Phase Wise Implementation Plan

3. Marketing Plan (Unconventional Strategies)

4. Legal Compliance

P.S. Make sure the presentation is visually appealing

Submission Details:

A Presentation not exceeding 7 slides

Deadline - 2:45pm, 19th August 2021

Email: [email protected] Subject & File Name: Team Name_Task Name

ROUND-1

This is a real-time bidding process where each team will be given a Conglomerate company that will bid for Companies/Businesses that are debt-ridden and are up for sale.

The aim of the process is to ensure that each conglomerate company buys one debt Ridden company in the auction and that will be added under the conglomerate as a new subsidiary

The ultimate objective of purchasing the debt-ridden company is to convert it into a profit-making one or just ensuring the business survives the downfall and is not wiped out from the market. The conglomerate can use its relevant resources or existing business lines to incorporate the newly purchased company and convert it into a profit-making one. This can be a good diversification plan for conglomerate companies too.

Basic Company Auction Rules:

1. This is a 2-round task

· Round 1 will be the auction

· Round 2 will be a Presentation on the Plan of Action to Develop the company that was purchased

2. Each team will be representing a conglomerate company

3. The companies up for sale will be put up for a base price and bidding can start from there.

4. Bids can be made based on two factors:

· Cost of the company that is up for sale

· The resources owned by the company that is up for sale

5. Every Conglomerate company/team will have a purse limit and they will be categorized into two ways:

· A total ‘X’ amount will be given as the purse limit

· All teams will be given the same amount

· This amount needs to be broken down into 2 parts

· 1stpart of the amount will be used to buy the company in Round 1

· 2ndpart of the amount will be used to invest into the company for its development in Round 2

· It’s purely the team’s choice on how much they want to spend in each of the rounds, can split the total into whatever works best for their overall strategy

(Note: The higher the number of resources owned by the company up for sale, the greater will be its base or listing price)

Here are the company allocations:

Cheers to the Top 15!!