A mentor of mine and also a mentor to countless of other marketers and business people, Ray Higdon says to invest learn and teach (I.L.T). Your thinking what does he mean by this. He means that in order to have a successful and profitable business you must invest in yourself learn from your investments and then go and teach what you have learned by creating content that teaches others your new knowledge.
Now investing in yourself is getting to your company event, getting coaching lessons, attending webinars, buying courses and reading books. Be sure to take plenty of notes while learning from your investment so you can go out and teach others through content marketing via your website or blog and or create videos and syndicate them on various video sharing website like YouTube and Vimeo to name a few.
By using the I.L.T. method you will brand yourself has an authority figure in your marketplace or niche and people will get know you, like you and trust you. An authority figure is someone that has knowledge of their market and or niche. You do not have to be in your market or niche for a day and you can start becoming an authority figure today. All you need to do is teach what you learn from investing in yourself.invest learn and teach
Once they get to know, like you and trust they will become a lead by opting in to your e-mail list, subscribing to your newsletter or subscribing to your website or blog. Thus becoming a prospect which could lead to sales.
So go get a book, get some coaching, purchase some courses do whatever it takes to learn so you can teach others what you now know. Remember this could be your first day in marketing and you could start becoming an authority figure TODAY! Also remember to have fun while doing it.
If you are interesting in learning how to brand yourself becoming an authority figure and getting leads then click on this link www.dustingrant.bizbuildergold.com to watch my video.
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