Novice To Advanced Marketing System

Creating an eCourse: How do you decide the best marketing mix for your launch?

There are so many strategies you can employ in publicizing your eCourse launch. Podcasts, interviews, Facebook, Instagram, Pinterest, Twitter, email mini-courses, webinars, eBooks, contests, Facebook Pages, Facebook advertising, closed beta-launches … you name it, your competitors have done it!

So how do you decide on the best marketing mix for your launch?

First, have you allowed for these three distinct launch phases planned for and covered?

* The Pre-launch (building the buzz) * The Mid-launch (while the launch period is active * The Post-launch (follow-up; rounding up the stragglers!)

As for which platforms and tactics to choose, your best bet is to research. Do you already know your community well? Then go back and read all their posts, comments and questions. Do they love your live videos in your closed group? Do your small beta-launch presentation via Facebook Live. Knowing what you need to do to have a successful launch and when to do it makes a huge impact on your profit.

If your ideal audience loves reading and recommends blog links, add your blog to the mix, and start planning short posts on your topic.

Keep it simple. Don’t get over-ambitious and try to cover too much at once. You can always build on your strategies. Adding a new one once your basic strategy is in place is far better than trying to do twenty strategies at once and getting overwhelmed, confused and discouraged.

Work with what is already working. If you already run a Facebook Group, do a Facebook Live video. Facebook Live videos are a really quick and powerful way to get to know your most interested members and have them get to know you.

I want to introduce you to an "eCourse Launch Blueprint" system that makes sure you don't miss a step and lose profits.

It is available in this month's MyNAMS Profit Planner called "eCourse Launch Blueprint".

With this month's release, you'll go through the process in step-by-step detail.

What's covered in this training?

√ One problem. One promise. One solution. √ Find your best marketing mix to sell more courses. √ The 3 distinct phases to insure your get plenty of sales. √ Recognize the 6 signs that you have veered off course.

And what do you get?

√ TextBook √ Workbook √ Checklist √ Tools and Resources Guide √ Idea Generator √ Infographic with key points

This is a complete, concise implementation plan that gets to the key training quickly.

I’m really excited about my new Podcast coming out at the beginning of November.

Right now, the title is Novice to Advanced Marketing (surprise, surprise).

I’ve been thinking about starting a podcast for more than two years. You probably have thought about it as well.

But if you’re like me, I didn’t just want to be another person throwing out interviews and rambling on for 45 to 60 minutes. There’s enough of that. And I was afraid I couldn’t sustain it.

Here are the concerns that blocked me:

1)   What was my special expertise?

2)   Did I have a passion for something that I could sustain?

3)   How would I monetize it?

4)   Where would I get the time?

5)   Could I commit to it if I didn’t know what it was?

6)   Was the technology difficult?

Luckily, I met Scott Smith on the Marketers Cruise last January and began listening to his podcast.

After one week of his podcasts, I realized I was in the presence of a real pro, maybe a marketing genius too.

Now, following his lead in his new program he developed especially for the NAMS Community called Podcast Persuasion, he’s revealing all his secrets for building a dedicated, highly-targeted and high-value client base.

(Did I tell you he has a 97% stick rate in his membership site?)

But most of all, he alleviated every one of my concerns and showed me how to do a podcast that I could be proud of from the get-go with ease and very little time commitment.

He came to NAMS as an attendee. Then he attended as an instructor who delivered one of the most dynamic presentations we’ve ever had. And next, he’s coming back as a Saturday night keynote speaker.

That’s how much I think of his ability and integrity.

And it’s also why you need to listen to the Weekly Live Training we did last week with Scott here http://nams.ws/pp

Using a formula anyone can follow, Scott turns listeners into high-value clients. With more than 7100 podcasts under his belt, Scott remains at the top of some very competitive categories on iTunes.

Don’t miss this one.