Advertising & IMC

Those who can’t keep up will eventually get lost!

Whether it is restoring historical buildings or exploring scientific boundaries in space, delegates at an event held by the creative agency Dare heard...

Innovation is a paradox for most of us. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. I like to share with you six simple concepts from my practice as innovation facilitator that enable you to become a better innovator at the front end of innovation.

I have been interviewing over 30 multimillionaires, 5 billionaires, world-class athletes, NYT bestselling authors, and billionaires.  Moreover, having a family member who has been ranked # 21 wealthiest person in the US and #41 in the world by Forbes a few years back, gave me some insides on what ultra successful people do daily

While personal branding might be simple, it is not easy. The journey to uncover your values, create a strategy for positioning yourself, and sticking to those values at all costs is sometimes challenging.

Pretend that you are a reporter for a local newspaper who must write the obituary for this person, your brand, who just passed away today. This invented scenario can help you uncover the true nature of your brand.