(ㆀ˘･з･˘)

BOYZ IN DA HOOD

Devoted

Paula Scher

Paula Scher is an American graphic designer, painter and art educator in design, along with being the first female principal at Pentagram.

Tonight designer Paula Scher (L) joined curator Juliet Kinchin ® for a discussion of her years designing album covers for Muddy Waters, Cheap Trick, and more. “It was not about music. It was about creating an image of a band,” Scher said. “I hated it when the musicians wanted me to interpret their music, because I believe that’s impossible. A lot of the covers I made were based on conceptual ideas." 

While joking about her least favorite album cover she’s designed (Boston’s iconic eponymous 1976 record) Scher acknowledged that for better or for worse, "Graphic design is not ephemeral. The images you grow up with last forever.” See Scher’s work in Making Music Modern: Design for Ear and Eye before the exhibition closes on Monday.