Eurocake

Dofreeze to Launch French-Inspired Delice Products in China via Pluto Import and Export Trade Co. Ltd. Snacks exhibiting “sumptuous taste of France” to be made available in the Fujian, Zhejiang, Jiangsu, Shanghai, Tianjin, Beijing, Hunan, Sichuan, Chongqing and Guangzhou provinces. 多芙利授权普鲁托进出口贸易公司在中国推出法国风味德利杰蛋糕。福建、浙江、江苏、上海、天津、北京、湖南、四川、重庆和广州等地将提供“法国美食”小吃。

Dofreeze to Launch French-Inspired Delice Products in China-2

Dubai, UAE – April 12, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, announced to launch products from its French-inspired Delice brand in China by way of a partnership with Pluto Import and Export Trade (Fujian) Co. Ltd., an entity primarily engaged in food import and export with a focus on snack commodities including food items and beverages.

迪拜,阿联酋- 3月18日,2020 –  总部位于迪拜的多芙利公司是一家多元化、具有前瞻性和引领面包烘焙潮流的企业，在质量和风味方面处于市场领先地位，宣布通过与普鲁托进出口贸易（福建）有限公司的合作，在中国推出法国风味的德利杰品牌产品。该公司主要从事食品进出口业务，包括食品和饮料在内的商品。

Delice products, marketed by Dofreeze as exhibiting “a sumptuous taste of France,” will be made available throughout the Fujian, Zhejiang, Jiangsu, Shanghai, Tianjin, Beijing, Hunan, Sichuan, Chongqing and Guangzhou provinces.

由多芙利公司推出的德利杰产品将在福建、浙江、江苏、上海、天津、北京、湖南、四川、重庆和广州等省销售，展示“法国的奢华品味”。

First introduced to the world at the Gulfood 2020 expo this past February, the Delice line encompasses an entire new collection of delicious snacks including Brownie Squares, Cake Rolls, Petit Loaf Cake, Brownie with Chocolate Chips, Red Velvet Cookies, Pound Cake and a particularly scrumptious Pain au Raisins with Custard.

在今年2月的Gulfood 2020博览会上，德利杰系列产品首次向全世界推出，它包含了一整套新的美味小吃，有布朗尼蛋糕、蛋糕卷、小面包蛋糕、巧克力脆片布朗尼、红色天鹅绒饼干、磅饼和一款特别美味的奶油葡萄干蛋糕酥饼。

“Unique and refined amongst its peers in this product range, Delice brings together the excellence of products made in France and the unbridled efforts for perfection exuded by the Dofreeze team,” says Aamer Fayyaz, CEO of Dofreeze LLC. “What’s more, the fact that we will be doing distribution business with the likes of Pluto Import and Export – a company that has established its own independent food sales website to more liberalize and personalize the customer’s shopping needs – is a reflection of how both Pluto and Dofreeze are committed to providing customers with fashionable, high-quality, delicious and safe goods.”

“在同类产品中，德利杰独特而精致，它汇集了法国制造的优秀产品和多芙利团队为追求完美所付出的不懈努力。”多芙利的首席执行官阿梅尔. 法亚说，“更重要的是，我们将与普鲁托公司开展销售业务。这家公司已经建立了自己的独立食品销售网路，使客户的购物需求更加自由化和个性化，这反映了普鲁托和多芙利都致力于为客户提供时尚，优质、美味、安全的食品。”

Pluto Import and Export Trade Co. Ltd. boasts a young and energetic team that envisions a great future for the company, with its main products consisting of dairy items, fruit and vegetable juice beverages, teas, protein drinks, other beverages, biscuits, jellies, roasted seeds and nuts, puffed foods, food packaging materials and more. In always adhering to a management philosophy of “Honesty-Quality-Customer First,” Pluto is making great strides to take full advantage of capital, tenants and management to establish itself as a market leader in Fujian.  

普鲁托拥有一支朝气蓬勃、充满活力的年轻团队，这使得普鲁托活泼而又快速成长。企业主营产品涵盖乳制品、果蔬汁饮料、茶饮料、蛋白饮料、其他饮料类、饼干、果冻、炒货食品及坚果制品、膨化食品、食品包装材料等。普鲁托始终坚持“诚信为本、质量第一、顾客至上”的经营宗旨。普路托正大踏步，充分利用资金、租户和管理优势，力争成为福建市场的领跑者。

For wholesale and retail inquiries: please contact Ms. Janey Lu at [email protected] or +86 177 0507 7209 / +86 595 2205 9506.

批发和零售请咨询：卢小姐，邮箱：[email protected]，电话：+86 177 0507 7209 / +86 595 2205 9506

About Dofreeze LLC A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v4.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.

高水平的创新使总部位于迪拜的Dofreeze以引领潮流的产品彻底改变了烘焙面包店行业，其代表完全专注于速度、创新、适应性和直觉。一支高素质、训练有素的制造团队在生产、质量控制、质量保证、合规性和工程方面表现出专业精神，同时生产设施保持最高水平的卫生、清洁，遵循国际合规性和审计认证，包括FSSC 22000 v4.1、HACCP、ISO9001:2015，ISO 22000和清真认证。

Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial Park, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email [email protected].

The Dubai World Trade Center was the talk of the food industry town this past February when the excitement-fueled Gulfood 2020 event brought together food and beverage giants from all over the globe – and Dofreeze LLC was right there in the heart of it all.

In fact, we enjoyed tremendous success at one of the most impactful food expos in the world, what with our showcasing of four prominent brands – Eurocake, Delice, BAKE NATUR.LY and Snack Time – and a host of incredibly fresh and tasty products specifically crafted to reflect each label’s market targets. From February 16 to 20, the culturally rich city of Dubai was the focal point for all things food and beverage, with Dofreeze welcoming all attendees to experience, firsthand, the latest and most delicious innovations from our ovens.

Dofreeze Gulfood 2020 highlights included:

Introduction of the Eurocake Red Velvet Butter Cookies, packaged in a heart-shaped tin and perfect for any celebration.

Tasting of the recently-launched Eurocake Red Velvet Soft and Chewy Cookie, an incredibly delicious product that now sits beside Eurocake’s lineup of fan-favorite American-Style Soft and Chewy Cookie treats.

Tasting of the also recently-launched Eurocake Homestyle Muffins in Salted Caramel, Double Chocolate and Chocolate Chip variants, all of which represent perfect accompaniments to that morning cup of coffee or tea.

Tasting of the scrumptious, crumbly Eurocake Butter Cookies, which exhibit a wonderful melt-in-your-mouth texture.

Introduction of the Delice product range, recently launched in response to widespread anticipation and which includes Petit Loaf Cake, Brownie Squares and more.

Introduction of the BAKE NATUR.LY brand and product range, a collection of delicious lifestyle snack bars made from wholesome ingredients.

Source: Arabian Business at Gulfood in and around the Dofreeze display, what with Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and ruler of Dubai

There were even some “high officials” sightings at Gulfood in and around the Dofreeze display, what with Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and ruler of Dubai being briefed on the industry’s latest products, equipment and modern food/beverage storage systems.

Even in the midst of what could only be described as uncertain territory, as the world limps forward during COVID-19, Dofreeze is looking to new prospective markets to launch its products in this year, including Korea, Japan, Cyprus, the Netherlands and others.

The Dofreeze organization is 100-percent dedicated to our employees, vendors, and customers, and as such, we have been taking the threats of the ongoing coronavirus (COVID-19) very seriously. We understand that to protect our business, employees and customers in the midst of this unprecedented outbreak, we have to take precautionary measures – and, of course, do a lot of hand-washing in the process.

Protecting a business during this pandemic means much more than just giving our facility and its machines a good scrubbing; it also means preparing for the worst and keeping our staff – and customer/retail base – well-informed. To that end, we have put safeguards in place to protect the entire infrastructure of our operations, and have even revamped emergency preparedness plans…some of which are directly related to sanitizing everything our staff and any visiting parties may have come in contact with.

We have broken this approach into four key areas:

Your Safety — Our Top Priority

Dofreeze is ensuring the following, for your peace of mind:

Our machines and equipment are extensively sanitized and cleaned several times a day (every few hours)

Our factory workers frequently wash their hands and utilize government-approved hand sanitizers

Our factory workers wear a mask, gloves and protective gear

We follow a strict COVID-19 protocol, practice social distancing and implement minimal movement SOPs, in addition to assuring staff is monitored by supervisors.

Keeping Our Products Untainted at 350-Degrees Fahrenheit

There’s absolutely no need to worry about what our products may have been exposed to prior to packaging; consider:

Our products are baked at 350-degrees Fahrenheit for additional disinfection effectiveness

Our products boast a shelf life in excess of six months

Conserving Freshness, Protecting YOU

As we mentioned above, keeping the workplace as clean as a whistle is our first priority at Dofreeze, and this ensures that:

Our packaging protects consumers from environmental contamination and seals freshness

Choosing Packaged Bakery Products

While it may seem like an obvious fact, we must reiterate that packaged bakery products – especially in the midst of an outbreak such as the one we’re currently enduring – are safer than those offered fresh from a bakery.

Amongst other things, this is because:

Pre-packaged bakery products are freshly sealed and safe, completely immune from human contamination

Eurocake Triple Decker Dates Cake

Eurocake Marble Slices!Eurcake Marble Slice in Dubai |  Dofreeze llc

Products related to partnership to include Jumbo Croissants, Soft and Chewy Cookies, Lova Chocolate Molten Cake, Chocolate Chip Brownies, Sliced Pound Cake, Jumbo Swiss Rolls and Mini Swiss Rolls.

Dubai, UAE – March 10, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, has partnered with Foods Import Russia, a Moscow-headquartered distributor of food and snacks products sourced from the U.S. and Europe, for the purpose of distributing premium Eurocake baked goods lines including Jumbo Croissants (in Chocolate, Honey and Strawberry flavors), Soft and Chewy American-Style Cookies (in Chocolate Chip, Brownie, Coconut and Rainbow flavors), Lova Chocolate Molten Cake, Chocolate Chip Brownies, Sliced Pound Cake (in Marble, Chocolate and Vanilla flavors), Jumbo Swiss Rolls (in Double Chocolate, Vanilla and Strawberry flavors) and three-piece packs of Mini Swiss Rolls (in Double Chocolate, Vanilla and Strawberry flavors).

Foods Import Russia supplies throughout the Russian Federation, distributing classic products such as Dr. Pepper, Coca-Cola, Starbucks, Canada Dry, Crush, Oreo, Haunta, Milka, Jelly Belly, Carletti, Lion and Mars, facilitating the inexpensive purchasing of chocolate, sweets, chocolate paste, cookies, chewing gums and more.

The corporation also offers novelty exotic beverages from Thailand and Vietnam boasting specially-grown basil seeds.

“We here at Dofreeze are excited to be partnering with the likes of Foods Import for the purpose of distributing our premium Eurocake products,” says Aamer Fayyaz, CEO of Dofreeze LLC. “There is every reason to believe our top-shelf baked snacks will fit perfectly alongside Foods Import’s existing lines of distributed goods – especially those wearing the instantly-recognizable names of Oreo, Jelly Belly and Mars.”  

Dofreeze’s Eurocake division produces a wide range of premium baked snacks that Dubai has been craving, including croissants, cupcakes, muffins, Swiss rolls and more. From the attention-grabbing packaging to the unique approach to quality and freshness, the essence of these delicious treats is reflected in the Eurocake tagline: Taste the Difference.

EUROCAKE HOME STYLE MUFFIN

EUROCAKE BUTTER COOKIES

Super Moist Family Cake and deliciously tender Soft Baked Cookies highlight initial launches throughout the GCC; product introductions in Asia to follow.

Dubai, UAE – February 13, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, has partnered with multinational giant General Mills to produce two lines of premium ready-to-eat products under the Betty Crocker label – Super Moist Family Cake in Marble, Chocolate and Vanilla flavors and deliciously tender Soft Baked Cookies in Chocolate Chip and Double Chocolate varieties.

The Family Cake line was launched in early December 2019 while the Soft Baked Cookies were introduced in early January 2020, with initial launches taking place throughout the Gulf Cooperation Council (GCC) and introductions in Asia to follow.

The Family Cake product’s unique packaging scheme places each delicious cake in a special paper tray that, when pulled on both ends, can be easily sliced, and boasts no artificial colors, zero trans-fat and super moist and soft taste characteristics. Likewise, the Soft Baked Cookies contain no trans-fat and no artificial colors, and exhibit a soft and chewy explosion of flavors.

Dofreeze officially partnered with General Mills in October 2019.

General Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail outlets, with headquarters in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets a number of North American brands including Gold Medal flour, Annie’s Homegrown, Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, Haagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms, its portfolio encompassing more than 89 other leading U.S. brands and numerous category leaders around the world.

“To be partnering with a globally-recognized entity like General Mills is truly an honor, and we look forward to many successful years helping each other grow in the ready-to-eat snacks category,” says Aamer Fayyaz, CEO of Dofreeze LLC. “We here at Dofreeze know something about producing incredibly tasty snacks like the cookies and cakes – with the American-Style Soft and Chewy Cookie and Lova Chocolate Molten Cake lines from Eurocake just two examples of our expertise in the sector – so we can say with certainty that General Mills couldn’t have turned to a more experienced operation for producing its coveted products.”

A sumptuous taste of France” promised throughout entire new line of delicious snacks, including Petit Loaf Cakes, Pain au Raisins with Custard, Salted Caramel, Red Velvet Soft and Chewy Cookie and more.

Dubai, UAE – January 27, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, is once again adding to its incredibly impressive and burgeoning brand portfolio with its announcement of the new Delice line of treats, scheduled to be introduced to the public at this year’s Gulfood expo at the Dubai World Trade Centre. According to Dofreeze representatives, “a sumptuous taste of France” is promised throughout the entire new line of delicious snacks, a collection that includes Red Velvet Cookies, Brownie Squares, Cake Rolls, Petit Loaf Cake, Brownie with Chocolate Chips, Poundcakes and a scrumptious Pain au Raisins with Custard.  

While the Delice products will be initially introduced at Gulfood 2020, it will be available worldwide soon after.

Dofreeze is gearing up for quite the busy and exciting Gulfood event, as beyond the launch of the new Delice and Bake Natur.ly brands, the company plans on introducing the Eurocake Red Velvet Butter Cookies in a heart-shaped tin in addition to holding tasting opportunities for its Eurocake Red Velvet Soft and Chewy Cookie, Eurocake Homestyle Muffins in Salted Caramel/Double Chocolate/Chocolate Chip flavors and Eurocake Butter Cookies.  

Unique and refined amongst its peers in this product range, Delice brings together the excellence of products made in France and the unbridled efforts for perfection exuded by the Dofreeze team.

As a nod to the classic childhood favorite, the Double Chocolate Cake Roll combines light chocolate sponge cake with chocolate ganache, yielding a snack that’s rich and irresistible but devoid of cream and boasting low-fat ingredients. The Strawberry Cake Roll infuses a delicate sponge cake with vanilla overtones, stuffed with juicy strawberry filling and also exhibiting no cream and low fat.

The Delice Tiramisu Cake Roll is realized by Delice expert bakers as a fluffy cake drenched with coffee and a delicately sweetened cream filling, while the Caramel Cake Roll takes the essence of indulging to the max, combining a soft, spongy cake filled with whipped caramel that’s been frosted to perfection and a gooey caramel center.

In creating the Pain au Raisins with Custard, Delice brings dreams of a soft pastry filled with custard, frangipane and plump raisins to a delicious reality, resulting in a mouthwatering snack that holds a special place in everyday life in France. Similarly, with the Red Velvet Soft and Chewy Cookie with white chocolate chips, Delice combines perfectly soft and gorgeously red cookies with dollops of creamy, rich vanilla morsels, making them the ideal treat for Christmas, Valentine’s or any time. The brand’s Red Velvet Muffins with white chocolate chips offer a similar experience, bursting with an extra-fudgy taste that makes them the perfect way to start off the morning.

Fudgy, chewy and extremely delicious, Delice’s Brownies with Chocolate Chips are sure to satisfy even the most supreme of sweet cravings, exploding with moist, chocolatey goodness in every delightful bite. The Brownie Squares are the ultimate indulgence for serious chocolate lovers, oozing with rich salted caramel amidst layers of decadent chocolate cake.

In the loaf cake category, Delice is introducing both the Petit Almond Loaf Cake and Petit Marble Loaf Cake, each packed with savory goodness sure to delight any palate; the Almond Loaf Cake boasts a mixture of high-quality flour and almond extract to give it a wonderful texture and flavor, while the Marble Loaf Cake exudes fine vanilla and chocolate overtones, reflecting its poundcake origins, in a perfectly dense and lightly sweet package.

Gulfood 2020, scheduled to run from February 16 to 20 at the Dubai World Trade Centre, brings fascinating new flavors to industry-shifting innovations and multi-million-dollar export deals, making it the place to experience all the key moments driving the food and beverage industry forward and to see all the mega-trends come alive like never before.

Chocolate, Banana and Almond flavor varieties of deliciously healthy new snack boast no preservatives, prebiotic, no artificial flavors and colors, high fiber and no added sugar; each bar made with real whole wheat, buckwheat and oats.

Dubai, UAE – January 24, 2020 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business and market leader with regard to great taste and quality, recently launched a new brand division alongside its existing Eurocake, Snack Time and Delice lines called Bake Natur.ly, which the company plans on introducing via the inaugural Lifestyle Bars product at Gulfood 2020.

According to Dofreeze representatives, the catalyst for launching the Bake Natur.ly brand was a recognized trend indicating the world has turned towards healthier snacking options; in response, Dofreeze is bringing to the marketplace a healthier product with superior taste and quality said to be “unmatched” compared to its existing competition. What’s more, Bake Natur.ly spokespeople are touting the fact that the Lifestyle Bars boast fewer calories, less sugar and higher fiber as compared to this competition, as well.

Bake Natur.ly Lifestyle Bars will initially be available – and will be exhibited at Gulfood 2020 – in Chocolate, Banana and Almond flavor varieties with no preservatives, prebiotics, no artificial flavors and colors, high fiber and no added sugar. Further, the deliciously healthy new snack is made with real whole wheat, buckwheat and oats, a reflection of Bake Natur.ly’s philosophies derived from “nature” and “natural” perspectives – launched by Dofreeze experts with a passion for food and the environment.

The Chocolate Lifestyle Bar is described by Bake Natur.ly representatives as a “soft and scrumptious” treat bursting with rich chocolate taste, while the Banana variant brings delicious and refreshing banana taste, exuding a tropical infusion in each and every bite.

The Almond Lifestyle Bar speaks for itself, oozing with a nutty, unmistakable undercurrent of baked almonds that Bake Natur.ly reps call “second to none.”

“We recognized the gap in the market for a healthy perfect on-the-go snack in a convenient bar form, and so now we’re intent on revolutionizing this category,” says Aamer Fayyaz, CEO of Dofreeze LLC. “In welcoming visitors of this year’s Gulfood to experience the Bake Natur.ly difference firsthand, we’re initially launching these three incredible flavors of the Lifestyle Bar at the expo, and in the next few months will be introducing a Mixed Berries variant – alongside other exciting new products.”

Gulfood 2020, scheduled to run from February 16 to 20 at the Dubai World Trade Centre, brings fascinating new flavors to industry-shifting innovations and multi-million-dollar export deals, making it the place to experience all the key moments driving the food and beverage industry forward and to see all the mega-trends come alive like never before.