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Promoting is a marketing technique that is used to communicate what our organizations do.The purpose of promotion is to sell the features and benefits of our organizations to those who might be interested.Promotion has three main objectives: To create awareness that an organization,a sport , team or players exist,and explain what is being offered, for example ,to increase knowledge of your sport…

A group discussing before making a decision Organization management as well as life in general is all about making decisions.To make rational decisions,we go through a process very similar to that suggested above for problem solving.We need to: Be clear about the choices available and the criteria against which the choice should be made.Obtain sufficient information in order to assess the…

Learners learning in a classroom There is no doubt that learner performance in all class levels can be such a night mare to all stakeholders in education.From learners, teachers, parents, education organizations, education officials,scholars, governments on to the church have all had their fare share of headache in trying to make learners to have a good performance.The two most important…

As experts can often be expensive,it is important that you make the best use their expertise and time they have with your organization.The following will help you to manage expertise within your organization or company. Be very clear about why you need an expert what it is you expect them to achieve.Create a scope of work for the project and use this to recruit your expert.Look for the best help…

Someone communicating Communication can occur in a number of ways: One way communication-This is the giving of information or direction.Immediate feedback is not requested or required.Communication in this category includes announcements,news releases and program information.One way communication must be phrased in simple, clear language and should be understandable,easily interpreted ,of…

Sponsorship is an activity that creates a direct association between your organization,what it has to offer, and another organization.There must be benefits for both parties for the sponsorship to work.Sponsors can provide cash, goods and services known as value in kind(VIK) or a combination of these. Company logo displayed in a club stadium What do you have to sell? Sponsorship is only…

Having established what benefits and opportunities are available, it’s then necessary to identify key companies to approach.A criterion for deciding whom to approach could be alignment between what you have to offer and what the sponsor might want and/or the acceptability of this match to both parties for example,it may not be acceptable to your organization to be sponsored by a tobacco…

A successful organization sponsorship bidding processing will always require a well planned way of laying down your proposals to the prospective sponsors.Once the benefits and opportunities have been defined,it is essential to prepare yourself to present these to sponsors.How will you present these benefits to a company?Will you do it yourself or through an agency?These must be carefully…

In order to determine the degree of risk, you apply the formula: Risk = Likelihood of something happening × Impact. Each risk then needs to be quantified.Managing the risk then involves selecting tools from the risk management armoury to prevent or minimise the risk by reducing the likelihood of it happening or it’s impact.Insurance is one tool to reduce the impact of a risk.You can always…

Public relations (PR) comprises a number of methods which you can use to communicate messages about the services you offer and the overall image of your organization to stakeholders and other interested members of the community.Public relations are not just about publicity,they are primarily concerned with creating a good image of the organization and ,if necessary, overcoming any negative…

Promoting is a marketing technique that is used to communicate what our organizations do.The purpose of promotion is to sell the features and benefits of our organizations to those who might be interested.Promotion has three main objectives: To create awareness that an organization,a sport , team or players exist,and explain what is being offered, for example ,to increase knowledge of your sport…

In order to determine the degree of risk, you apply the formula: Risk = Likelihood of something happening × Impact. Each risk then needs to be quantified.Managing the risk then involves selecting tools from the risk management armoury to prevent or minimise the risk by reducing the likelihood of it happening or it’s impact.Insurance is one tool to reduce the impact of a risk.You can always…

A successful organization sponsorship bidding processing will always require a well planned way of laying down your proposals to the prospective sponsors.Once the benefits and opportunities have been defined,it is essential to prepare yourself to present these to sponsors.How will you present these benefits to a company?Will you do it yourself or through an agency?These must be carefully…

Having established what benefits and opportunities are available, it’s then necessary to identify key companies to approach.A criterion for deciding whom to approach could be alignment between what you have to offer and what the sponsor might want and/or the acceptability of this match to both parties for example,it may not be acceptable to your organization to be sponsored by a tobacco…

Sponsorship is an activity that creates a direct association between your organization,what it has to offer, and another organization.There must be benefits for both parties for the sponsorship to work.Sponsors can provide cash, goods and services known as value in kind(VIK) or a combination of these. Company logo displayed in a club stadium What do you have to sell? Sponsorship is only…