Divisadero's ImPOSTER Syndrome
More than a year ago, San Francisco-based artist Dan Bransfield added the Divisadero Corridor to his iconic line-up of San Francisco neighborhood posters. We all felt honored to be in the club that included the usual well-known 'hoods like Chinatown, the Castro, Haight-Ashbury, and the Mission. I'm not sure if we were somewhere in the middle, or near the end of this ambitious undertaking, because eventually Dan covered every major neighborhood and many microhoods. Each poster features the local businesses that line the neighborhood's main corridor with a series of "insider" #IYKYK images - in our case, the Page Bar's antlered elk, a muscle car parked in front of Precision Auto, the Perish Trust typewriter, NoPa's cheeseburger, and many more. Sounds like San Francisco's "most eclectic neighborhood" to me!
But in any undertaking of this magnitude, someone or something is always invariably left out. And when missing businesses weighed in last year, Dan revised the poster to include them. A few weeks ago, a new version of the poster debuted and was posted on our Instagram feed. Again, some long-time businesses pointed out that they were left out - as were the handful of new businesses that have opened since the previous poster.
I contacted Dan to double-check that our post featured his most current updated poster and he confirmed that what you see above is indeed what he now has on offer. I let him know that several folks were upset about being left out and Dan replied, quite honestly, "There are so many places I can't fit them all!" Fair enough - unless you're one of the missing businesses and/or a supporter of them, in which case, this version of the Divisadero poster remains incomplete.
So, what effort does include everybody? How about our very own Divisadero Corridor directory, which you can find here. Each business has a link to their current website or Instagram account. Feel free to share this, or add the link to your collateral. (And, if for any reason you don't see your business, just let me know and we'll get that fixed ASAP!)
Another great place for all-inclusiveness, of course, is our Instagram account, @DivisaderoCorridor. This summer we celebrate 10 years of posting the latest images snapped not just on Divisadero Street (between Haight and Golden Gate), but also from the surrounding areas that feed into this main business Corridor - which includes, more or less, north to Geary and south to where Divis meets Castro, and east and west from Divis to Masonic and Fillmore.
I err on the side of not leaving anything or anybody out. If you regularly check our IG stories, that's where you'll see a wide range of what makes us so, well, eclectic. On any given day our "story", which will disappear in 24 hours, includes neighborhood news ranging from live performances, merchant updates, food and drink specials, art openings, bus schedule changes, construction updates and as always, photos by our neighbors showing daily life on the Corridor. While I encourage everyone to tag us, I guess some days I run into the same challenge with the updates Dan Bransfield had with the Divisadero poster, "I can't fit them all." But in the world of digital media, check back in a few hours.
In this case, you might really have missed this - everything happened so fast! Late one early June afternoon, those who have signed up for AlertSF received messages about an "incident" at Divisadero and Fell. Several others, who were out and about, heard and then saw multiple fire trucks on the 500-block, and within hours, still others walked by to see that Banh Mi Viet had sustained what looked to be a business-shuttering fire. Although the cause remains unknown (to us), neighbors at the Madrone Art Bar stepped up to offer pop-up space for sandwiches while Banh Mi Viet cleaned up and re-organized. Within two weeks, we passed by to see Banh Mi Viet back in business. A true feel-good story of the neighborhood networking and businesses helping one another out. We're glad no one was hurt, and that a beloved business was spared a fate all-too-common to old buildings that have been repurposed multiple times and as a result are prone to fires.
We're sad to report that the "pinwheel pop up" that lined the south side of Oak St. from Divisadero to Scott has been removed. While we never determined who did this, and can only assume it was a creative neighbor who wished to remain anonymous, those colorful pinwheels spun virtually 24 hours day during a very windy spring.
We've got a breaking story that the oversized Seep City water map at 860 Divisadero was recently removed. A walk by confirms it is indeed gone. But we'd like to bring you a whole lot more info on this interesting piece some have referred to as "street art" which mapped the waterways under the streets of San Francisco. Check our Instagram feed later this month.
If one conversation piece must leave, another will ultimately appear. It's great to see Divisadero's first tiny library in front of J.P. Kempt at 351 Divisadero. Painted in the style of a barber pole, of course. Take a book, leave book - you know the drill.
Early days, but we reported in our stories last week that a new tenant is taking over the old Coin Wash & Dry space at 806 Divisadero. Look for Sensitive Vintage, coming later this summer.
And, to close out - there is still no additional news on what's happening at 777 Divisadero. We've all had our eyes on this property since April, when it was first reported that construction workers were on the premises. Best guesses were an upscale bakery might be coming soon; the rumor-mill churns that a one-time pastry chef from Ju-Ni had originally planned to use the space to make Basque cheesecakes (as far back as 2021). But to the naked eye (looking through the windows), there has seemingly been no progress for months. We continue to "watch this space".
As always, thank you Community Corridor members for helping me keep this project going. Your kind support helps me keep track of all this news and bring it to you in what is almost becoming a monthly newsletter. Thank you for sticking with me and reading this far! Check out a collection of the Divis & That street photos I've been sharing over the past few years. Watch our neighborhood come back from the Pandemic and stay as eclectic as ever - street scenes, groovy cars, a little graffiti and whole lot of beautiful people.