Dikonia

The internet is overflowing with unchecked marketing advice. It’s about time some myths got busted!  

It’s an increasingly popular notion that digital marketing is a simple process which is about designing a website and advertising only. 

A very little thought is given to its complexity and thus users end up in creating and believing in myths. This keeps them from the vast features and benefits of digital marketing.

Dikonia offers the Best digital marketing services in India and we want to debunk some quite popular myths that are scamming scores of netizen populations. 

Seo Is Dead

Most people think that Search Engine Optimization is not important for digital marketing. But it is not so. Rather SEO is a form of marketing in itself. 

SEO is more important than ever with the rise in digital marketing. Even though social media has strongly emerged, most of the users worldwide still prefer search engines to review any brand or product. As a result, they reach the top-rated search engine pages. 

Creating A Website Is Enough

Another myth that most people believe is that you only need to create a website for digital marketing. This was true when the internet just emerged into the world but now when the internet is a part of our daily lives, only creating a website is not enough. Any Best web development services company will tell you that creating a website isn’t enough to keep yourself out there! 

Attracting A Good Amount Of Traffic Makes A Website Successful

Most people are of the belief that if a website attracts a good amount of traffic, then the digital marketing strategy is successful. But it is not the quantity that matters but the quality. There is a vast difference between getting traffic and getting the right amount of traffic.

People Don’t Convert On Mobile

People these days prefer using mobile phones more than their laptops and desktops as mobile phones are always with them. So if your website offers a lengthy checkout process on mobile phones, then the customers will prefer other websites that have simpler checkout. 

Negative Online Reviews Are Bad For Business

If your business is growing, then you will experience a number of negative as well as positive reviews of the products online. That does not mean to create a negative impact on customers. 

How to find the best web developer in Chandigarh

Chandigarh is a sprawling landscape for web developers and designers. The presence of a good learning environment, training institutes, and IT companies makes the region supportive of gaining web design knowledge. Due to this, there’s a large collection of web development professionals in Chandigarh that you can hire from any part of the world. But just to make sure that you choose the best web development company Chandigarh, you should know a few facts beforehand.

Project Size

If you have a big project at hand such as company portal or a large website with excess of 100 pages, you should always choose a company to work on it. But if you have a smaller project of about 10-20 pages, or just a single web app for simple calculations, you can very well hire a freelancer for the same. You can maybe hire a team of freelancers or multiple companies to suit different aspects of your project. It boils down to the size.   

Go for niche skills

If you know what kind of technology stack you’re playing with, you should always choose someone with the specific skill set. For instance, if you’re looking to make a website in PHP, go for someone who has worked with PHP frameworks. Same goes for .NET and Python developers. The exact skills are necessary for project success.

Look for Experience    

Why SaaS is the better option for Software Vendors?

 With new age computing fundamentals and an increment in the cloud technologies, the SaaS model of software delivery is becoming increasingly popular among software product vendors across the nation.

More and more SaaS Development Companies in India are switching to the SaaS model due to several of its advantages. Recently, Adobe shifted most of its tools to the Creative Cloud suite, which helped it gather a huge chunk of profit, it was missing out on earlier.

 So, here are some reason why SaaS works out for you.

 Recurring Easy Subscriptions

 Most companies offer easy subscriptions to their end users for using a software. This is great news for both the vendor and the customer. A whole software download package usually costs much more than the recurring subscription costs. Suppose a package costs $100, customers would rather settle for $15 subscription for the same, which eventually would cover the cost of the software in just 7 months of use.  

 Hassle Free Software Delivery

Making a software available online is much easier than selling DVDs offline. A ton load of people have switched to online tools for everything they do and everything runs in their browsers. Therefore, it makes it quite easy to make your product reach the customer.

 Customer and Company Data Always Backed Up

 SaaS or Software as a service or SaaS relies on a cloud based architecture for the database, which adds a layer of readiness for contingency situations. Most clouds offer data backups and information synchronisation facilities which make sure that none of the data is lost in case a breach or calamity takes place.

 Easy to Push Updates

Why Custom Application Development is the Better option!

 When it comes to getting software made for your company, there are two approaches that come into play. One is to get a proprietary software package which offers some degree of customization for your needs. The other is to get a software solution made especially for your workflow.

 Both the approaches have their own merits but when it comes to custom software development, there are certain critical things that work in your favor. We being a custom application development company would like to share a few with you.

 Liberty on the Design

When you’re getting the software made specifically for your needs, you have a lot of freedom to mold it according to your workflow. You can control the little aspects of the design that sometimes turn into compromises with pre-packaged software. You can meet several challenges specific to your case and add features that are not even thought of yet.

 Better Cost Management

When you get a software suite developed for yourself, you basically own it. You don’t have to incur costs each month for using the software and don’t have to deal with user-based restrictions or pay additionally for extra features. You just make a one-time investment with minor maintenance costs that are negligible.

 Better Data Protection

Although most of the cloud solutions offer a great deal of security with their design, it’s no guarantee that your business-critical information is safe on their servers. When you get a custom application made for your office, you can easily run it on the company owner server and forget the worries of data being leaked or stolen.

Most popular products offered by Software Companies

The software is becoming a part of all kinds of personal and commercial activities today. We’re rapidly digitalizing various aspects of our lives, that were previously inconceivable. May it be finding a billion dollar business or getting a good sleep at night, software is helping with each and everything.

All of these software solutions exist because someone puts in resources and time to build them. Most of the software products offered globally are built by Software outsourcing companies in Chandigarh.   

Software outsourcing is becoming a popular trend for ISVs to meet their needs within budget and business scope. It also opens up the world for talented individuals across the world.

Here are a few products that software companies currently excelling at.

 SaaS - Software as a Service is the newest model in software delivery that utilizes an internet-based model. The customer remotely accesses software resources via some kind of subscription rather than a downloadable package. Common software like Google Docs, Office 365 follow this model.

 CRM-A CRM is used to record customer details and the most important aspects of customer-company relationship such as contact and billing information. All of these details aid companies to offer better support and improve their service.  

 Mobile Apps-Mobile apps of all kinds are offered by technology partners at offshore destinations and it is one of the fastest growing skills. Mobile apps for business have become the latest trend in the modern tech space, especially the ones that are marketing oriented.   

Automation Tools-Automation tools help customers automate their basic tasks and achieve the most out of their software tools. There are a number of automation tools that can repeat a task on their own once programmed to do so. A number of MNCs need automation because it saves time and energy.   

Most popular products offered by Software Companies

The software landscape is growing each day with new and innovative products coming out every year. We’re experiencing a major turnaround in the software industry as it has started offering customized products for various lines of consumers and businesses.

 The top ISVs around the world are heading for software outsourcing companies in India to fulfill this growing demand due to a well-formed skill bank and lower development rates.

So, what are the best products that these outsourcing companies offer? Let’s see. 

Mobile Apps

Mobile app development is one of the fastest growing software products today, due to the popularity of the smartphone market and the business demand for the same. Outsourcing mobile app development benefits the businesses in certain ways so that they can increase their marketing efforts and propagate their service delivery.  

SaaS Products

SaaS refers to Software as a Service, which is basically how the subscription-based online software work. If you’ve ever used TurboTax or Microsoft Office 365, you’d know how these software run. They’re based on the methodology that enables them to be delivered to the customer via the internet without download.  

Web Apps

Web apps is an umbrella term given to software that runs on websites and web pages for completing specific tasks. These apps are designed in a way so that they can easily work in a web browser side by side providing a substantial user experience. They’re coded in Javascript and use several server-side techniques to run.

Integrations 

Trending Technologies For Web Development in Mohali

 Chandigarh has become the home for a horde of IT companies dealing in web design and development. It’s ranked as the one of the best places to outsource your web development work from all parts of the world due to the standard and quality it provides.

 Keeping these things in mind, the design agencies in Chandigarh are producing world class products for their clients. In the race to become the best web design company in Chandigarh, they’re using some modern technologies for realizing their true potential. Here is a brief list of these technologies.

 Laravel

Laravel is a great PHP framework for developing simple yet powerful solutions for web applications and feature-rich websites. It allows the developers to try out new aspects in website without dealing with the complexity of the code. From the client perspective, it provides better performing web properties and look eloquent.

React JS

React is Facebook owned Javascript library that allows websites to add live updates to their functionality. It is a refined front end development language that helps developers create beautiful web apps and functionalities that check the server for updates without refreshing the page. Something that Facebook integrated into their mobile and website.

 Low Code Development

New platforms for web development have come up that allow designers to build applications without having to write the code from scratch. These platforms aid development with pre-built modules and code snippets that can be gelled together to form a fully functional app. It is one of the fastest and cheapest solutions to build an app.

Top reasons to outsource your SEO department now!

SEO forms the backbone of every established online entity with the help of recurring traffic and meaningful conversion through the search engine. SEO is such a subject that is best handled by the experts and many a time the in-house marketing team fails to produce the desired results with the company’s website SEO. Therefore it is the best to outsource it to professionals.

Here are some reasons why you should outsource SEO

Better Results at one place. Outsource

Professionally done SEO carries several benefits with it such as content marketing and Off-page SEO, both managed SEO services are able to produce the kind of results one expects to derive from their search engine listings.

Accountable Performance

When you outsource your company website’s SEO, you get the added benefit of a reported performance, whereas it is very hard to do it with the in-house staff. You can clearly measure the hike in performance and also gain key metrics about the working keywords and converting traffic sources.

Resource Saving

SEO requires laborious activities to be done such as link building, submitting guest posts, creating high PR backlinks, which is highly time consuming. For a modest expenditure, you can save your marketing team’s time so that they can look over other activities proficiently rather than spending low-productivity time on SEO.

Increase Sales

We all know the power of SEO in bringing about local customers directly to your business or online e-store from where they can shop. Outsourcing SEO services will also increase your chances of getting a high local ranking. Google now prioritizes local SEO and provides a higher rank to the domains with a higher local SEO.

Top SEO Outsourcer - Dikonia

Why is WordPress so popular?

 WordPress is by far the most popular website development and blogging platform that is used by millions of peoples around the world. It makes up for more than 30% of all websites on the internet and has a followership of more than 4 billion people.

 These are amazing stats for a web technology. But what makes WordPress so popular. Being a Wordpress website development company India, we deal with WordPress websites on a regular basis. Hence, we’d like to answer this question in detail for you.

Cost Effective

Using and making websites on WordPress is quite cost effective. You can do it for as low as $5 a month and scale your spending as you grow. Professional websites obviously cost more than that but for the general public, there’s hardly anything that’s so cheap. If you pay for hosting separately, then it’s virtually free for use.

 Open Source

The WordPress CMS is open source which means that developers can use the code to make better versions of the CMS and make plugins. This prompts more and more people to use the software for improving its functionalities. Open Source software often gets better support for further development and errors.

 Large Community

Over the years, a huge community of bloggers, businesses and developers has been formed around WordPress. This ensures that it will be easy to find solutions for problems that arise with your WordPress site. You will also get access to the large amount of resources such as themes, artwork and plugins available in the community.

 User Friendly  

What to look for in your IT outsourcing partner?

Outsourcing is the answer to a number of business questions such as technical gaps, process costs and lack of skilled labour. When you outsource, you take better control of your business without raising the capital requirements enormously. But at the same time, finding the right IT outsourcing partner is also necessary. We provide the top-of-the-lot Outsourcing IT services in Chandigarh, and we can help you choose the best IT outsourcer with a bunch of simple questions.

Product Knowledge

Test the technical skills of the outsourcing team by asking relevant questions to the product you want to outsource. If you’re outsourcing web design, you need to test the basics such as knowledge of frameworks, server systems, web apps and cloud technologies. You can also ask some core questions that relate to your business specifications.  

Portfolio

Portfolio speaks more than anything else and hence, your best impression of the outsourcing team would be formed by studying their portfolio. Be sure you look at projects that have direct similarities with your project and see how the team developed it.  

Strategy

To quickly check the capabilities of the outsourcer, you can ask them to create a strategy for putting together your project. Ask them to keep it as close ended as possible so that you can judge their management skills as well. These are vital when you’re outsourcing to offshore locations.

Working Model

Another important thing to take care of is the working model of the team. What kind of model do they have in place? Will the whole team work on your project or only a few dedicated resources. How will they report on progress and who will lead the team?

Operation Timings  

Digital Marketing Agency in India

 How much does Digital Marketing take up of your advertisement budget?

 Marketers are awakening to the Digital scene as they realize the power of the online world as an influence on the audience. Offline marketing techniques such as newspaper ads, billboards and flyers are slowly losing their part of the budget. But how much of that is true for you? Are you investing enough in Digital Marketing enough. Here is what spending on a Digital Marketing Agency in India can get you in return. 

Social Reputation

The rise of the internet has made socializing a much more prevalent practice than it used to be. These days, most of the popular brands and celebrities have their social accounts that help them build a social reputation. This social reputation ultimately builds brand confidence in people. More and more people are attracted to buy products endorsed by internet sensations and popular celebrities. Digital Marketing helps build that reputation.

 Quicker Leads

Marketing techniques such as PPC ads and SEM are particularly focused at generating quicker leads for businesses. They are highly targeted and cater to a very relevant group of people who might be in the search of the product these businesses offer. By capitalizing on the power of Search, Digital Marketing can help you leverage the uncharted domain of lead generation that one can never explore using offline marketing methods.

 Widespread Promotion

It is an undoubtable truth that the internet reaches far beyond the marketing radius than offline marketing could ever reach. There are billions of people who actively engage with the internet throughout the day which is great for people looking to advertise certain products. This is why it is highly recommended to opt for Digital Marketing for promoting your business to a much higher percentage of people.

Qualities of a top class SEO service!

 Search Engine Optimization has turned into a business real quick. Anyone with basic knowledge of SEO turns into a SEO exec and starts their own business providing underqualified SEO services. This has ruined the market for new customers looking to entrust their website to a quality personnel. Hence, we would like to increase your knowledge on SEO and how to find a the Best SEO services in Chandigarh.

Look for Keyword Ranking Reports

The best way to shortlist a qualified SEO exec is to ask for their keyword ranking track record. It basically refers to how many keywords have they have been able to bring to the first page of Google SERP. You can verify by searching their keywords manually and see if the websites they have worked upon are really there or not. If you find them, you’re good to go.

 Look for Experience

SEO is an experimental art and experience is a valuable asset in the hands of an SEO exec, hence go for the experienced ones. Anyone who has about 2 years of experience should be a suitable candidate. If the person demonstrates good enough keyword rankings, you may overlook this point but someone with experience will always be a favourable candidate.

 Take an Interview

The last thing you can do is take a short interview via which you can make out about the knowledge of the SEO exec. Simply ask them to find the ranking keywords for your own website, the number of backlinks and a brief plan by which they will help you improve your website’s performance. This will ensure, you choose the right person.

 Dikonia SEO

Hot Favorite Mobile Apps in the Market Right now!

 The mobile app market is always buzzing with smart solutions and crazy ideas that ultimately shape the future of the smartphone world. As of now, considering past year’s trends and new inventions, there’s a lot of apps that have completely taken the market by storm. What are these apps and are mobile app development companies working on them? Let’s see!

 Convenience Apps

Convenience apps such as on demand cab booking, food delivery and grocery shopping have sprouted a lot in the past year. There is a strong customer base supporting the development of these apps and new start-ups are focussing on how to capture this market even more firmly. You can take the example of Ola, and likewise apps that have gained such huge popularity across the world.

Content Streaming Apps

If you like watching movies and other video content, there are more ways to do this than your TV or YouTube only. The video streaming service has taken the entertainment industry by storm with more and more apps trying to provide their own dedicated streaming plans. There was once only Netflix and Kodi, but if you look around now, there’s hundreds of apps of that do the same thing and offer better device compatibility.

E-Wallet Apps

What does Software as a Service or SaaS refer to in app development terms?

 SaaS is a popular application model that involves the use of an application as a service instead of a product. The world is experiencing a rapid growth in the level of interconnection offered by the world wide web, which allows consumers to access online services much more conveniently than before. Software companies no more need to release downloadable versions of their products, they can simply offer a login page to the customer, from where the software can be user in the browser itself.

 All major software production companies in India have now become popular saas application development in India. The revolution can be accredited to this new and diverse mode of interconnection. There are several types of SaaS software available in the market that cover fields like HR and payroll management, University management software etc.

Benefits of SaaS over the traditional model

 SaaS is highly beneficial for customers as well as for the companies that develop them because each one gets to increase the overall efficiency of the workflow. Mentioned below are some points by which this is done.

Wide Accessibility

SaaS products can be accessed from anywhere in the world or from any workstation in a given organization. This reduces the burden and cost of installing the same software on every single PC. Employees can work together on the project and access each other's progress easily via a unified system. Isn't this better than sharing information via emails?

Online Data Storage

Online Data Storage is another wonderful benefit that these SaaS products provide. You don't have to worry about losing your data in an unexpected system failure or shutdown. Organizations can save their data online in secured servers that also act as a critical backup for contingency times.

 Pay as you go

SEM vs, SEO, which is better for your business promotion?

You must have heard about Search Engine Optimization which is deemed as an all important tactic for better website traffic but there’s more to explore if you really want to make a mark for your business.

Search Engine Marketing is another great option for boosting your search traffic through the roof and gain a high number of leads than SEO ever can. It mainly consists of Pay Per Click ads that pop-up in the top ranks whenever a keyword pertaining to your business is searched.

The higher the rank of the result, more the preference it receives from the user. Hence, if you already haven’t tried PPC ads, its time you do!

Here is why you should try PPC for your business.

It gets faster results

SEM is much faster because it is paid to begin with. SEO is a great tool but it needs great amount of time, even months at stretch to return valuable results but with PPC, you can expect similar hike in traffic in just days.

Only pay for clicks

Due to the costs that PPC ads incur, a lot of people are wary of investing in it. This should not be the case because you pay only for qualifying clicks that attract visitors to your business website. This makes sure your investment is met with due return and you’re not squandering money on a something worthless.

You sit on the top of competition    

SEM is a great turbocharger for your business because let’s face it, you’re not competing with a several thousand folks on the internet, there’s millions of them and you do need an upper hand while making your name online. Hence, PPC hits the chord when you’re looking to turn things around.

Dikonia PPC management services in Chandigarh

What decides the cost of a website in India?

People worldwide are realising the business benefits of getting a website made and India is not behind. With more than 30 million websites, the population is slowly moving online for carrying out commerce, publish articles and refer to news.

For new businesses and aspiring individuals, getting a website is inevitable, but most of them are wary about the costs associated with it. Let’s see what factors affect the costs of a website.

Number of Pages

A website can be referred to as a book, with a collection of pages and the heavier the book gets, the more effort would need to be put in to write it. Therefore, the more pages or content your site will hold, the costlier it will get.

Database

Each website runs on a MySQL (or similar) database that allows it manage several data items such as authors, articles, numbers etc. The heavier the database gets, the more time it will ask to be built.

Backend Type

Websites that need to be updated quite frequently need a backend from where the owner can control what is displayed on the website. The backend is used to publish new content, change images or any kind of information. Such sites are called Dynamic and they incur a higher price than a Static one. A static site is best for showcase purposes and it is fairly simpler than a dynamic one.

Functionality

A lot of websites have online tools such as an image converter, a cost calculator and so on, that are integrated into the website. These websites cost much higher than the ones that are used only to publish content on them. The functionality is provided by web apps.

Conclusion

These were some factors that are used to evaluate the cost of a website and depending on these elements, a website can be cheaper or costlier. Interestingly, here at Dikonia, we make all kinds of websites as mentioned above.