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The “6 Second Science Fair” campaign put the best of user-generated content front and center.

Much has been made this year of GE’s content, especially on emerging platforms like Instagram. Their Vine and YouTube work, though, makes the American giant accessible to consumers. The “6 Second Science Fair” campaign put the best of user-generated content front and center, and curated end results on YouTube garnered nearly a…

Products related to the bathroom and the bedroom usually have two choices when it comes to #marketing: either avoid the topic, or embrace it.

Products related to the bathroom and the bedroom usually have two choices when it comes to marketing: either avoid the topic, or embrace it. As far as authenticity goes, the latter is apt to strike a chord with consumers. Barry Feldman of Feldman Creative’s pick features an honest, well-written, and well-acted head-on look into lady…

These examples remind us of the potential #content marketing has to be niche, hilarious, conversation-starting, and always interesting.

These are definitely the NewsCred content team favorites of 2014. Tim and Eric take their reliably wacky brand of weirdness, toss in some brand mentions and do their thing in a way that never feels like anything even close to an ad. The Totino’s ad has over a million views on YouTube since going live in November, and Jeff Goldblum’s…

10 Proven Ways for Brands to connect with Millennials #ContentMarketing

1. Tailor content to individuals’ unique cultural interests


When it comes to engaging millennials, creating content tailored to their individual interests is extremely important. This means you need to keep in mind their age, location, and cultural interests at all times. You also need tools to help you develop a deep understanding of who they are, where they are, and what motivates them.

2.…

#Content marketing simplified: Help first. Sell second.

Content marketing is misunderstood by most financial marketers.

They believe it’s having a blog with generic and random content, like “7 Basics Steps to Buying a Home.” This is a flawed understanding and execution of content marketing and ultimately one that will not help your credit union grow.

Instead, content marketing is a well-defined process used to create and distribute helpful…

5 Tips For Effective Integration of Sales and #Content Marketing (Infographic)

Sales and marketing on social are most effective when integrated, andcreating customer experience teams allows your company to make the most of its resources and content. Highspot, a sales technology company, has compiled five tips for making the most out of your sales and marketing materials.

According to Highspot, there are a lot of expectations between marketing and sales, but the reality…

If you’re looking to increase your #marketing reach, you can watch this video and learn by example.

This video from LinkedIn Marketing Solutions features NewsCred’s own VP of Marketing Alicianne Rand. In it, she gives a behind the scenes look at how we scale and grow our content here, and our proven methods for content marketing success.

  Source : Newscred

A quick guide on video #content marketing basics.

Blueprint.TV, a video production and content marketing agency, produced this fun video, which gives you a quick guide on video content marketing basics. For example, it touches upon how long your videos should be, how you can distribute them, and how to drive engagement with your target audience.

source : NewsCred

#Instagram is here to stay. However, because you can’t include links within your Instagram posts, marketers shy away from it.

Instagram is here to stay. However, because you can’t include links within your Instagram posts, marketers shy away from it. With this video by course provider Online Profit Team, you can learn about how to best optimize the content you’re posting on the picture-sharing site. For instance, instead of posting links, you can put bold…

Want to learn all about the sales funnel, and how it relates to PR and #content marketing?

Want to learn all about the sales funnel, and how it relates to PR and content marketing? Watch this four-minute video given by marketing and PR firm Jones. Kristin Jones discusses top of the funnel techniques like offering whitepapers and e-books on your website, and getting customers to the point of making a purchase. By her…

Primar by Google is Here to make you a better Marketer #DigitalMarketing

Google just re-launched Primer, their bite-sized learning app for marketers. Primer covers a variety of topics relevant to all marketers, from content marketing strategy to SEO, to social media marketing and AdWords. Google partnered with marketing experts (like NewsCred) to create the lessons, with each expert contributing from their specialty. New lessons roll out every week to keep it fresh,…

To build #ContentMarketing connections, sell stories not social shares.

As designers, our number one goal is to communicate effectively. The vehicle to achieve this goal happens to be an attractive interface that draws eyes, keeps them fixated, and initiates an action. This may sound obvious, but sometimes we are so immersed in the details of the design process — design and prototyping tools, color palettes, photo selection — that we lose sight of what’s most…

Four #ContentMarketing predictions for 2016

CMWis the world’s largest event of its kind and we’ve attended many times now, ever since it had only a couple of hundred attendees (this year there were 3,500). Since it’s launch, it has become a massive event and we strongly believe that it’s one of the world’s best conferences for media companies and publishers.  CMW teaches marketers and brands to create content. You’ll learn everything…

how you need to first look at your competitors’ #content.

This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. Presented by Aiden Carroll, senior digital marketing specialist at Squared Online, as well as digital marketing coursework provider Dot Native, it shows how you need to first look at your competitors’ content. What is driving…

The 7 Factors That Make for Viral Content #ContentMarketing

Going viral is the name of the game, regardless of what industry you’re in. You want your product and content to be seen by as many people as possible. But the game is unpredictable; the face of content marketing is fluid and social media algorithms are in flux. However, with all the variables there are still consistent rules for marketing your content. Elements of human behavior and psychology…

why it’s important for brands to get consumers to tell their stories through content.

Jay Baer of Convince & Convert frequently posts up short videos for marketers under #JayToday on his YouTube page. In this video, he discusses why it’s important for brands to get consumers to tell their stories through content. He encourages brands to nudge and remind their consumers to post content to their pages.

Source: NewsCred

How to Encourage a Culture of Content Within Your Organization #ContentMarketing

Let’s cut straight to the chase: when it comes to inbound marketing, content is a big deal. While content isn’t your entire inbound strategy in itself, it isthe fuel that strategy runs on. Great content is what you optimize to attract the right traffic to your site, and what entices visitors to submit forms to download. It’s what you share via social media and include links to in your emails and…