Digital Strategy Consultants

Search engines work by first crawling billions of pages using their web crawlers also known as search engine bots or spiders. Now, what does the term crawling mean? A search engine crawler is a program or script that browses the World Wide Web in a manner to provide accurate and updated data to the search engines.

Now, once the SEO experts succeed in getting the webpages ranked, they are discovered by search engines and added into a data structure called an index. This index groups all the discovered URLs along with relevant key signals that indicate what the URLs consist of. For example, the keywords used in the page, the topic the page covers, the freshness of the page, user experience, etc.

The most important objective of a search engine algorithm is to provide relevant and high-quality search results to the viewers and that to, as quickly as possible. So, when a search is performed and a search query is entered, all information and pages that are considered to be important are identified and an algorithm is used to rank the relevant pages as a set of results. Apart from the search query, search engines also use other relevant data to provide results. These other data include: location, language, prior search history, etc.

Professional SEO agencies in Kolkata, optimize web pages to make the most of Google’s search algorithm. If broadly classified, Google search algorithm can be categorised into the following basic parts:

Analysis: Google tries to understand what exactly are you searching for? With the help of language models, Google interprets you search query. After it looks up its index it provides relevant search results.

Searching: Google looks for webpages that match the query you had entered. It not only looks up the index but also searches for websites that closely match the information that is required.

Context: Sometimes two same queries can get two absolutely different results, this is because a variety of factors determine what search result Google will display. These factors include, location, search settings, prior search history, etc. For example, searching for dentists in Kolkata will give completely different search result as compared to someone looking for dentists in Delhi.

Accurate Results: Did you know that before Google provides a result it evaluates the search item to provide the best information possible? Yes, Google takes its work seriously to provide searchers with perfect results! However, be ready for newer updates, as the algorithms of Google are constantly changing.

With the increase in demand for SEO (Search Engine Optimization) in most companies nowadays, generation of leads is becoming a point of competition. Digital marketing is one of the most proven methods that expert online marketing companies in Kolkata follow to bring about brand visibility. There are many long-term SEO strategies that companies follow in order to benefit for maximum lead generation, conversion and sales.

Unlike other platforms of marketing, which is quick in giving results, SEO takes time to develop. However, once it develops it creates a lead generation system that consistently keeps sales in the pipeline and helps in growing the company’s revenue over time.

Let us read about some popular SEO techniques that are most effective in lead generation.

Look for Opportunities to Improve: One of the best ways to find out opportunities for improvement is through an audit. It is a good way to measure your current position, find loopholes in your strategies and find ways to improve lead generation, conversion and also brand visibility.

Make the Site Mobile-Friendly: Now this is a very important point that companies must keep in mind if they are striving for success on Google. Today most of the searches on Google are done on a mobile device. Very recently, Google updated their trends and adopted new algorithms that boost websites and make them mobile-friendly.

Incorporate Long-tail Keywords: Sometimes it takes quite a long time for companies to see success through SEO lead generation techniques. This is mainly because, Google prioritizes websites that have been in the market for a long time. However, in order to achieve success fast and see results happening it is advisable to target for long-tail keywords instead of short-tail keywords. This is because the long-tailed keywords are comparatively less competitive and easier to rank for.

Concentrate on Distribution: The effort that is put behind writing and posting a relevant 1000-2000 word blog is immense, hence, every bit should be done to put together an effective and meaningful piece of content. In view of this, some SEO experts like to follow the process of ‘atomizing’. In this the experts conduct a thorough research to make atomized pieces of the main content. You might put all the information obtained to put together, infographics, videos, podcasts, guest posts, etc.

Utilize Social Media: Even when the focus is on general SEO lead generation techniques, a touch on social media marketing is also important. In fact, SEO and social media go hand-in-hand. Social media acts as a great platform for networking, marketing, distributing and increasing general awareness.

A meta description is a piece of text that describes your page. This text generally appears at the search engine results under the headline. You can also find a meta description on any web page by right clicking and then selecting ‘view page source.’

Now there are some guidelines to follow while writing the meta descriptions. According to Google the standard length of the meta description should be 160 characters or lesser. Even for the meta title, the standard length is 55 characters. Although, these are important in describing the page, you have to stick to the guidelines. You cannot get overboard describing your page!

Meta descriptions are important for a reason, they play an important role in creating a significant impact on the SEO efforts for the web page. These texts act as “organic ad texts.” This means that when your ad ranks for a keyword on Google, the meta description shows as the summary of the page.

Now, remember, a compelling meta description has the power to raise the click-through rates of organic search results. This simply means that more visitors visiting your page in the search results will actually click and land on the site. This will increase the traffic to your site.

Reasons Why You Should Use Meta Descriptions

#1: Even if the keyword used in a meta description does not help in search rankings, it still helps in catching a customer’s attention. The moment a searcher searches for a similar keyword the meta description will get bold in the search result, hence, standing out for customer attention.

#2:  Whenever a page is shared on a social media platform like Facebook or LinkedIn, each site will pull up the meta description entirely. Thus, creating an interest among the searchers to know more about the page, product, services, etc.

How Can You Write Compelling Meta Descriptions?

In order to write good meta descriptions that will lead to increased click-through rates, you could follow the below-mentioned guidelines:

Use researched and targeted keywords only.

Make sure that the description you are writing is highly relevant to the content on the page.

Never repeat a meta description.

Convey the benefits and urgency of using the product/service.

Touch the audience emotionally and compel them to click on the meta description.

By now, you must have known that to make your SEO strategies a success, you will have to focus on relevant keyword research. One of the most important tenets of SEO strategies and implementation, keywords are known to play a major role in the success or failure of a company’s visibility in the online market. In this blog, we will discuss why keyword research is so important for organic success of a company.

So, why do keywords really matter?

They cater to specific search results of customers! Yes. Truly, being able to respond to possible customer search means being in the top results for companies. A particular word or phrase can give various results in the search engines. For example, a customer searching for Jupiter could mean to look for the planet Jupiter or the Roman God – Jupiter. Hence, it becomes difficult to provide accurate results. However, if another phrase or word is added to this Jupiter to clear the search requirement, then it will become easier for Google to track the results and provide customers with what they want. This is exactly the reason why keyword research plays such an important role in organic success. If you don’t research well, you will never understand your user’s search intent.

Increases organic traffic! In case you decide not to do keyword research, you are not only becoming vague in providing your users with what they want, but also, you are affecting your organic traffic. Skipping keyword research process gives zero interest to users in the site. To avoid this, start checking for currently searched keywords on the search engines. Google Keyword Planner is a great tool to target relevant keywords.

Proper Usage of Keyword makes the Page Visible! There are multiple studies that indicate the connection between using keywords as an on-page element and the position of the page in the SERP. For example, an exact match of keyword in the page title, meta description, etc., prove to be a critical ranking signal. And higher the chances of ranking, higher is the traffic.

Keyword Research Helps you Understand Market Demand! There are some digital marketers who don’t pay much attention to keyword research. What they don’t realise is that keyword research helps a lot in understanding the market demand. While searching for something online, people usually have a need, whether for information or purchase. Often, a need for information gradually transforms into a transactional search. If the offers look lucrative, then this transactional search can result into a sale. Therefore, it is true that the general search tendency of users on the internet show the general market trend and demand.

Search Engine Optimization (SEO) is a way of assuring that customers searching for a product or service find appropriate search results on search engines like Google. Professional SEO techniques lead to increased traffic through regular visits by customers online. This is exactly how brand visibility and customer trust is built and encouraged.

The criteria needed to rank top most in a search engine exquisitely differs in every search engine. Here comes the role of expert SEO companies. It is their strategies that lead to increased traffic and visibility in keeping with search engine guidelines.

There are five widely known SEO strategies that provide high ranks to websites and prove to be vital for increasing customer trust. A strategic plan to improve these five criteria will prove to be beneficial for your search engine optimization results

Work on Content to Improve Relevance: Writing relevant content that deals with the product or service that the customers really need would help in improving SEO ranking. Not only the subject matter, but also the technicality of the content should be rich in its approach. It should be filled with relevant and suitable keywords. The focus behind writing the content should be to attract as much customer attention as possible rather than just making the website look and read good.

Increase the Number of Inbound Links: Search Engines normally look for the quality of the inbound links when determining rankings. Companies must increase links to their websites by providing new ones regularly along with interesting content. Also, they can link with videos, games, infographics, etc., for better visibility.

Be Ethical: Whatever your SEO agency’s strategy is, always be ethical to draw more traffic. Providing pages after pages of keywords with very little relevant and usable content can lead to penalties by search engines. This is why building a trustworthy relationship with the customers is important. No one would be interested in something that does not give them proper understanding of what they want.

Start Networking: Try and develop an authority with the products and services and start networking by linking with sites like LinkedIn or by creating blogs. Eventually customers will start associating with the products or services thinking that you are the expert. Not only will this increase traffic, but also create a credibility for the brand.

Encourage Repeat Visitors: SEO experts will create newer techniques and strategies to reach goals and objectives that are aimed towards satisfying customer needs. This, in turn, leads to customer satisfaction which further leads to increased customer traffic.