digitalnish

Engage with your audience. The Internet presents the opportunity to connect with people and possibly generate business. Zero cost to ask a question or start a conversation with a 50% chance of gaining new business is a good deal!

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Giving thanks to every new follower for following you is a great first impression. This will lay the foundation of building a lasting relationship with customers. Make sure the new follower’s account is real.

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Build a genuine following. Don't buy followers. You will be marketing to an audience that doesn’t exist. Be genuine! Market to real people!

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Spend your marketing budget on online ads. Paid online promotions are inexpensive and more effective than traditional media. For starters, try a five day ten dollar campaign in your local market.

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Having a calendar will allow you to plan and develop your content strategy to market your business.

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Most online content has a short shelf life. Your audience is always hungry for new content. Post content on a daily basis to keep the attention of your audience.

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Creating relevant and compelling content pertaining to your business will likely lead to building a loyal following. This will also encourage repeat visitors wanting more, and possibly generate sales.

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Make a Hashtag trend. Use existing hashtags that sound cool for you business, and try to make it popular. Hashtags that did not catch on at first could have the potential to trend. Take advantage of those hashtags!

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Create unique hashtags to market your business. They can also be used for marketing campaigns, and for customers to tag your products and services.

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Research hashtags for your target market. Find relevant hashtags to market your business based on your industry, products, services and location. Consider hashtags with different levels of popularity for audience reach.

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It’s okay to be aware of your competition, but don’t worry about them. Just focus on your business.

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If your competitor is not marketing on a specific platform you are doing very well on, you should increase your marketing efforts. Seize the opportunity, and corner the market!

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Figure out what your competitor is not doing that you could be doing. Market on other platforms your competitor is not on. Test the waters.

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Determine if your competition has the attention of the market. Likes and follows are obvious signs of attention. A responsive competitor and conversation within the comments section are definite indicators.

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Following your competitors will give you first hand intelligence on how they are marketing themselves online. Keep in mind that your competitors could follow you back.

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Identify your competition. Knowing your competition will allow you to better plan your marketing strategy. Make a list, and update it regularly.

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Test other online platforms to market your business. Social platforms like TikTok, Pinterest and Threads may be ideal if you're targeting a niche market.

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Aloha and Mahalo for stopping by! Please follow @digitalnish for more daily tips and solutions! 🤙

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