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Data is a critical element in the B2B strategy of modern businesses. Data can support businesses even during unprecedented times and economic downturns. However, to make the insights offered by data useful, it is important to ensure that they are comprehensible. This is where data visualization can help. 

To ensure maximum effectiveness of your data-driven strategy,  it is important to have tools and skill sets that can compile data into easy-to-read and intelligible visuals. Data visualization can help your business target the right customer and improve the overall messaging effort. With the right visuals, you can make your website strategy more potent. 

But before building effective visuals, you need to first take note of the role of data visualization in your B2B strategy and the benefits that it can offer. So, let’s dive in. 

Role played by Data Visualization in B2B 

Before proceeding further, it is important to have a definition of data visualization at the outset. Simply speaking data visualization is all about presenting the data in the form of an image. The resultant image will be better in communicating the vital data to the targeted audience.  

In this context, data visualization is a powerful tool because it offers an at-a-glance representation of the trends, patterns, and correlations that would otherwise take time to decipher. Visuals can help the stakeholders to quickly understand the situation and help form a narrative based on the insights. 

Data review by Stakeholders

Data visualization can also allow for humanized and data-driven storytelling. In the case of B2B companies, this can mean that data points are connected to human behaviors by putting into context the needs and challenges of individuals. Visual analytics can help business owners understand the bigger picture and formulate solutions that can improve sales, SEO, and leads. 

Data visualization is a great communication tool that helps in creating empathy and understanding. Given the importance of these tools in strategy, businesses cannot afford to ignore data visualization. Visual analytics can also bring with it a lot of other benefits to the sales and marketing team. 

Benefits offered by data visualization

Data visualization is a powerful tool for businesses and allows them to communicate complex information in a simple and easy-to-understand powerful format. The human brain is capable of processing images 60,000 times faster than text. 

Therefore data visualization can streamline communication and relay information to the brain at a much faster rate. With comprehensive insights being available across departments, it becomes easy to formulate and optimize the winning strategy. Bolstered by data the website strategy can be refined further to reach the right audience and structure solutions based on real customer pain points. Visual analytics can thus offer a lot of benefits as listed below- 

Helps in making faster and more accurate decisions

Shorten business meetings by up to 24%

The ability of a group to come to a consensus increases by 21%

Due to improved decision making, the marketers can enhance every aspect of their campaigns

So, how can you improve data visualization?

Visual analytics is no doubt a powerful tool to increase sales by helping you target the right customer with the right solution. But creating the right visuals is not always easy. You can, however, augment your efforts through the help of data visualization specialists. 

But, data visualization specialists are in demand these days and can come with a premium price tag beyond the affordability of small and medium enterprises. However, these businesses can address this concern by opting for remote data visualization specialists from an offshore staffing company. 

We live in a digital world where data is considered to be the new oil. At the dawn of 2020, it was estimated that the amount of data in the world was 44 zettabytes. To put that into perspective, the amount of data in the digital universe was 44 times bigger than the number of stars in the observable universe. Needless to say, the data can prove to be a goldmine for businesses having the right tools to filter and analyze the same. 

But, despite its importance, 87% of data science projects don’t take off. Part of the reason lies with the lack of adequate talents. This is why businesses need to hire data analytics engineers having the requisite skills to analyze and make sense of the raw data. But some of you familiar with the terms data scientists, data engineers, and data analysts might be wondering where the data analyst engineers fit into the team.

So, first, let’s talk about the different roles played by the data specialists in an ideal data team. This will help you figure out how the data analyst engineer fits into the overall scheme of things. In the following pages, we present to you a comprehensive guide about the need and the steps to follow for hiring a data analytics engineer. 

Role of different data specialists

In this world of data, analysis and drawing insights from data are more important than management.  You cannot afford to be a data-driven organization by limiting yourself to collecting, storing, and analysis of data. It is equally important to process, plan and draw insights for long-term planning from the data. 

Research shows that globally recognized data-driven organizations harness digital insights to optimize operations, products and services and are likely to grow at a CAGR of 27%. Such organizations are more likely to attract and retain customers. But, to form the ideal data team you need data architects, data QA, data engineers, data analysts, data scientists, and BI engineers. 

All these personnel perform designated roles in your data team and are equally important. Whereas the data infrastructure engineer’s job is to collect data, the data engineer’s job is to move or store the data. The data scientists and analysts then perform the tasks of exploration, aggregation, and optimization of the data. Based on the optimized data, the machine learning engineer then develops insights to train AI. 

So, the question arises as to why you should hire a data analytics engineer? To answer this question let’s explore the role of a data analyst engineer in your team first. 

Where does the data analyst engineer fit in?

To understand the role of a data analyst and why you should hire a data analyst engineer, it is important to comprehend the change of approach in the management of analytics data from ETL to ELT. The fundamental difference between ETL (Extract, transform and Load) and ELT (Extract, load, and transform) lies in the way the two approaches manage raw data. 

In this context, ELT offers a modern alternative to ETL and brings in more agility or flexibility in the process. The shift to the ELT approach means that data now lands in the warehouse in the raw format without transforming. To adopt this approach, therefore, your business needs personnel who are well versed with the business and have the technical ability to clean and model the raw data into well-defined datasets. 

This task can be ideally performed by a data analyst engineer and is precisely the reason why you should hire a data analyst engineer. The data analyst engineer can act as a bridge between the data analysts and the data engineers in your team. They can chip in your data management efforts by building updated, well-tested, and documented datasets that can be used by the rest of the persons to answer their queries.  

Steps to hire data analytics engineer

The ideal data analytics engineer should have profound knowledge about data engineering tools, business analytics software and a good grasp of communication. They should be able to analyze and structure raw data to draw insights from the same. Additionally, they should also be capable of explaining the technical aspects in simple language to all personnel in the organization. 

Needless to say, it can be difficult to hire the right data analyst engineer having all the requisite qualities. Therefore it is better to hire offshore data analysts. Hiring offshore data analysts is a better option as you get a ready pool of top-quality data analysts that have been prefiltered for you to choose from.  This option is also more affordable and saves you from the burden of administrative and other costs. 

In today's highly digitised and competitive marketplace, you need to have a global talent pool to succeed. The statement holds for all the digital-first jobs including that of developers. By hiring remote agile professionals you can gain several benefits like the ability to face uncertainties, access to a global talent pool, bring in more flexibility, and leverage cost advantages. 

But several other questions might cross your mind before you can hire remote agile professionals. In the following pages, we will try to address everything that you should know before hiring agile practitioners from India. 

Why SMBs must hire remote agile professionals? 

SMBs have a lot of doubts in their mind before hiring a remote agile team. They often worry whether they will be able to afford the remote Agile team or if the ROI will justify the investment. In this context, it is important to note that a remote agile team can offer several perks to small and medium businesses. Listed below are some of those-

Increased productivity - Research says that when businesses hire remote agile professionals they can gain from an increase in productivity. This is because developers always like to work in an environment that offers flexible working hours. And, the offshore staffing company you hire for the job ensures that both the client and the developers are happy- resulting in higher productivity.

Lower infrastructure cost - Another advantage of hiring remote agile professionals is that it lowers the infrastructure and administrative costs for your business. This is because all these sundry costs are taken care of by the offshore staffing company and you just pay for the number of resources you hire. 

Leverage time gap - By hiring agile practitioners from India you can gain benefitted from the time difference between US and India. You can convert every 8-hour shift into a 16 hour one through this process. 

How much does it cost? 

The average cost of hiring remote developers differs by nation. It relies on a variety of elements such as a developer's experience, developer skillsets, platform, country's cost of living, and so on. But still, on an overall level, you can estimate that it is more costly to hire remote agile professionals from USA/ Europe compared to hiring agile practitioners from India. This is primarily due to the difference in cost of living between these countries. 

What are the steps to hiring remote agile professionals? 

Hiring a remote workforce does not necessitate a mindset shift. All you need to know is that you're hiring for success in the end. Laying a solid foundation and doing some study (and, of course, reading this blog) can help you avoid any potential mistakes in your hunt for the perfect candidate/s.

Defining the need

Before you begin hiring it is important to clearly define your goal. Here are some of the questions that you should find answers to before starting-

Should you go for a fully remote team or keep a balance between on-site and offshore teams?

How long do you need the remote team? 

How many remote developers do you require?

Identifying a suitable time zone

When it comes to hiring remote agile professionals, the time zone is vital. You might prefer to collaborate with someone who is in your time zone. That's great, though, because you can always put up a procedure and employ technologies to make asynchronous communication easier.

Choose a reliable partner

With a dependable partner, hiring remote agile professionals becomes 100 times easier. All you have to do is look for a company with similar skills and experience to yours.

Businesses these days are increasingly adopting a Multi-Cloud strategy. So, should you also jump on the bandwagon and adopt a Multi-Cloud strategy? In this below, we will try to offer answers to all your queries about cloud computing, Multi-Cloud, and Multi-Cloud strategy. So, why wait? Let’s dive in.

Cloud and Multi-cloud

As a disruptive digital technology, Cloud computing is enabling and accelerating the digital transformation of businesses in today’s world. Cloud computing refers to the delivery of on-demand IT resources through the internet. The IT resource delivered can include computing power, networking capabilities, storage, databases, etc. 

The infrastructure provided by the cloud service provider is hosted in a remote data centre. This infrastructure is made accessible to multiple users, in exchange for a usage-based monthly subscription fee. This model, wherein the cloud infrastructure is shared by multiple users is referred to as the public cloud.

Now that we have a formal understanding of what a public cloud is, let’s delve into a Multi-Cloud. A Multi-Cloud refers to the use of many public clouds from various cloud vendors. Under a Multi-Cloud strategy, a company deploys cloud services through multiple vendors like Amazon, Microsoft, and Google. 

The advantage of Multi-Cloud is that it helps in the distribution of computing resources across multiple vendors. This leads to the minimization of data loss and downtime risks. As a consequence, businesses these days, are increasingly adopting Multi-Cloud for dealing with their requirements and addressing the risks associated with cloud adoption. Before delving deeper into the strategy creation aspect, let’s first find out a bit more about Multi-Cloud and why should you choose the same. 

Defining Multi-Cloud

Multi-Cloud can be defined as the usage of different cloud computing components from different vendors while following a single network architecture. Companies adopting Multi-Cloud, therefore, distribute their software services, application, and cloud assets across different cloud environments. By using two or more public clouds, the user does not have to rely upon a single provider in times of need.  Given these benefits, companies are often found to deploy Multi-Cloud for three different vendor types-

IaaS (Infrastructure as a Service)

SaaS (Software as a Service)

PaaS (Platform as a Service)  

Why you should consider adopting Multi-Cloud?

Multi-Cloud can enhance the computing power of businesses and reduce the risks of downtime and data loss. Businesses existing today are already making use of Multi-Cloud with or without knowing. By opting for Multi-Cloud, companies can freely shift between different cloud vendors. This offers greater flexibility and can reduce the dependency on a single vendor. 

As a result, business’s enjoy greater agility and freedom. Further, the different public cloud vendors can act as a backup and eliminate redundancy. Therefore, by leveraging Multi-Cloud, your business can leverage the best tools from your desired cloud vendor and develop faster and better quality products/services. 

Additionally, you can use the Multi-Cloud to test the strength of different cloud providers and mix them for enhancing the speed and preventing vendor lock-in. This also means that you do not have to migrate to different providers for accessing different capabilities. You can instead selectively utilize the capabilities of different vendors-thus saving time and effort. 

Further, the Multi-Cloud can serve as a disaster management strategy and help you recover fast. Now, that we have a fair bit of idea about Multi-Cloud, let’s consider the benefits of having a Multi-Cloud strategy. 

Why should you build a Multi-Cloud strategy?

Having a Multi-Cloud strategy refers to implementing and deploying Multi-Cloud for catering to different needs and requirements. By having a robust Multi-Cloud strategy, your business can - select desired public cloud vendor for specific tasks, customize infrastructure based on business requirements, etc. You should have a Multi-Cloud strategy to reap the following benefits- 

Freedom of choice- The Multi-Cloud strategy empowers you to choose from different public cloud vendors, avoid vendor lock-in and have unlimited flexibility.

Disaster management- Having multiple cloud environments secures your business from unwanted disasters and ensures that the data storage is always available to you with minimal downtime. 

Compliance- By having multiple cloud environments, businesses can achieve the targets for compliance regulations, governance, and risk management. 

Savings- A Multi-Cloud strategy can give your business the requisite freedom to opt for the most suitable Public cloud vendor for a particular task- thus reducing costs and maximizing savings. 

Steps to build the perfect Multi-Cloud strategy

As discussed above, a robust Multi-Cloud strategy can offer you several unique benefits. In the following paragraphs, we will now talk about the steps that you should follow for building a robust Multi-Cloud strategy.  

Consolidate management

The first step towards having the perfect Multi-Cloud strategy is to consolidate all the critical business data under a single tool. This tool can then be used for managing the entire Multi-Cloud deployment and therefore help in seamless integration. 

Data Standardization

Having standardized data is important to ensure compatibility across multiple cloud environments and can help in the smooth run of operations. Data consolidation can also help your business to seamlessly migrate the workload from one cloud to another.

Understand workload, applications, and provider

It is important to have a clear understanding of the range of services, and USPs of different cloud vendors. This will help you select the ideal vendor for a particular task and win. 

Track results

It is essential to continuously monitor the cloud either through an open-source tool or a commercial monitoring product. These tools can help your business gain insight into the entire infrastructure and bring out a clear picture of the entire cloud system.

Access experts

Your business needs to hire experts who can effortlessly handle the different public cloud vendors and cloud platforms. 

Have a cross-platform compatible management solution

It is important to ensure that the management solution used is compatible across different clouds and can work in harmony with them. This will help your team to easily collaborate on large projects. 

Consider cost

Cost is an important consideration for having a proper Multi-Cloud strategy. This can help you with budgeting and prioritizing critical initiatives for calculating key financial metrics. 

Wrapping things up