blog.Digishon.com

Hello Everyone,

It has been 5 years since Digishon ( pronounced Dij-e-shon ) last shared our fashionable conversations with each other.  It means exactly how it sounds = it is a digital fashion platform to democratize and inspire local luxury fashion community.  Building on the relaunch of the old version of Digishon, we will be redesigning the virtual platform for fashion to stay fire!

Let us all grow together and support our cultural institutions so vital to all of us in fashion on digishon... Exactly - this is happening now, it is the future of fashion.

In the next week we will be re-opening to a digishon disco for all the love of fashion.  

What does Berlin and LA have in common? Designers that are willing to make things within close proximity of their national pride.  For German designer CRUBA and SoCal company Agave ( also a personal favorite tequila drink of ours) share the practice of transparency.  These small businesses are fashion companys that could most likely produce their luxury items cheaply by going overseas, however they chose to make a distinct association with their community that benefits their local economies and keep an interest within their loyal customers.

By definition, transparency is to be thoughtful and honest about your production and its associations to which you choose to share with the world. They both work to make a company work but have a real connection with their people….Those people are their partners, customers and skilled artists that make their products.  

CRUBA makes their clothing within 250Kilometers of Berlin, Germany.  While not cheap by any means, this price point is justified while their designer comes to a collection as a project with curiousity..In particular while showing me her line at the emerging designer's EditShow #editshow they decided to look at insects and its anatomical properties along high definition color laser focus. ( EDIT Show is a little known retail show for emerging and better priced products which hangs as if one were in a boutique setting)

Agave is a denim brand for that SoCal person…or lifestyle for anyone that eventually falls in love with their perfect jean.  Even in frigid 7 degrees, everybody in the US feels a connection to the western movies that inspired the collection. Meeting them at the @CoterieShow,#Coterie they talked of  all the fully responsible practice of making every single pair of their jeans in LA factories, MADE IN USA baby.  We also learned that they also hail from Venice, CA. Isn't that a great throwback 70's Starsky And Hutch moment?

SWAG worth keeping: SWELL made a lovely tree styled giveaway but don't regift that one.  Swell makes the best water bottles with a pay it forward aspect by giving back to the charities that are willing to preserve the rainforest.

All the above brands are sustainable fashion without loosing their cutting edge styles.

Its going to be another set of episodes of badasserie this NYFW2015, stay tuned and keep watching as we post on our live VIDEO coverage in our parent brand official FACEBOOK Digishon.com page for a Digishondisco.