fablab

Vlas Blomme, Spring/Summer 2013 Collection, at FABLAB Tel Aviv

“Pure, natural, rich, comfortable, gentle gift of nature”

Vlas Blomme, Flower Shirt, now at FAB LAB Tel Aviv

Vlas Blomme at FAB LAB Tel Aviv, May 2013

In Flemish, Vlas Blomme means flax flower. Using mostly high grade linen called Kortrijk from the Flanders region of Belgium (which is known for its centuries old flax industry), they emphasize on creating clothing that feel comfortable on the skin. Their signature look has a worn-in, relaxed silhouette.

Since the brand’s birth in 1993, the husband and wife team, Lenka and Carsten Rundholz have been designing and innovating unique sculptural ensembles for stylish and edgy women who are blasé towards looking trendy. Their brand is the definition of effortlessly chic. It may have the pretense of not caring for appearances, but that actually makes it the epitome of classic cool.

White. The symbolic color of purity, the material shade of modernity, the raw ethos of simplicity. Tucked away in a quaint and quiet courtyard, inconspicuously across from the colossal Pompidou, hid a white light box of a room for the intimate showing of Rundholz’s latest collection.

The combination of feminine elegance with menswear dapper make the collection fit for a queen — Marie Antoinette’s tomboy leisurewear. The subtle rococo prints, etched into matching pantsuits and moomoo-esque sac dresses, epitomize the brand’s volition for simplicity, timelessness, and agelessness.

rundholz/ rundholz*dip/ black label/spring-summer 2013

RUNDHOLZ PARFUMES