Morley House. London, W1B.
Choose Choice.
I actually burst out laughing when I walked past this hoarding on Regent Street. It hardly needs saying how idiotic “choose choice” is for a development slogan in London.
This is a Crown Estate building in super-central London which is being redeveloped from a retail/commercial building to a retail/residential building by MSMR Architects. Apparently, the Portland stone facade is being retained while the rest of the building is demolished and rebuilt into 44 new private rental apartments.
No affordable housing on-site, but a payment of £5.734m to Westminster Council’s affordable housing fund.











