What Is Graphic Design? A Beginner's Guide to This Creative Career
When you think of graphic designers, what do you picture? Creative-looking, fashionable people with a tablet in one hand and a pen in the other? A lone professional using design software in a dark room? An artist?
And what does graphic design really mean? Eye-grabbing graphics on websites? While that can certainly fit under the scope of what a graphic designer might create, a career in graphic design could involve so many different things. Posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces—the list goes on.
“Every day, we take many of the subtly artistic things around us for granted,” says Jacob Smith, founder of illustration studio ProductViz. “But hidden in every magazine, exit sign and textbook lies a set of design ideas that influence our perceptions.”
Graphic designers work to communicate ideas in a visual format, guiding perception and informing their audience. Most graphic designers work on behalf of a client or company, creating designs to satisfy specific objectives. Graphic designers are also often considered artists.
Graphic design is a huge industry. And if you’re at all interested in becoming a professional graphic designer, there are so many options to explore!
