"What happens when anyone can make it appear as if anything has happened, regardless of whether or not it did?"
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"What happens when anyone can make it appear as if anything has happened, regardless of whether or not it did?"
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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Red Pepper, White Chocolate & Bleu Cheese
Youâre going to put a computer in charge of our Fourth of July barbecue?? Honey, the heat must be getting to you. Nope, itâs not the heat, itâs a collaboration between IBM Watson and the Institute of Culinary Education. From millions of pages of data, to a single concise cookbook with 65 recipes, we present Chef Watsonâs greatest hits, including Swiss-Thai Asparagus Quiche, Creole Shrimp-Lamb Dumplingsâand yesâPlum Pancetta Cider with a slice of bacon. Youâve heard all about the amazing connections cognitive computing fosters, now the proofâs really in the pudding. Go ahead, declare your independence from hot dogs and hamburgers this holiday. Happy 4th, America!
Making innovation countâ7,534 times over.
Breaking geek news: Whoâs the top U.S. patent earner for the 22nd year in a row? And the first group to be awarded over 7,000 in a year? IBM on both counts. 7,534 is a heck of a lot of patents, so to help us wrap our heads around the tally, we grabbed our Sharpies. High-fives to the more than 8,500 IBMers who made this improbable feat of innovation possible.  Â
It's not entirely clear why it took this long for someone to put together a two-minute compilation of goats whose bleats sound like screaming humans, but let's all just be glad someone finally did. [H/T:

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One Star Wars Villain as a Gentlemen
Coincident.TV Is âCREATEâ-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites]
Oct 03, 2012 ⢠Applications, Apps, Apps & Software, Dev & Design, Entrepreneurship, iPad, Marketing, Mobile, Mobile, Music, Startups, Tablet, TV, Video ⢠Desdemona Bandini
Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV . Â AÂ technology that will surely revolutionize how viewers interact with content and television in the very near future. Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. The implications of what types of new interactive experiences can be made utilizing this technology are phenomenal.
This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user â they have covered it all flawlessly. Imagine watching your favorite television show along with your iPad and having time-synced engagement that draws you deeper into the plotline through touch-activated hotspots, storyline added bonus features, retail opportunities, games, promotions and outbound links to other relevant content. Cool, right?
To put this technology into perspective, let us take a step back for a moment and explain what the future of television and content is shaping up to look like. Content/television programming/video is moving away from being a sit-on-the-couch-watching-your-TV experience. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities. People are not simply watching the TV anymore. They are watching content on the TV or on their laptop while playing with their smartphone or tablet at the same time. Each of these platforms represents a variety of âscreensâ to view from. These new viewing habits and technology advances are giving technologists and content producers an entirely new frontier to develop when it comes to creating transmedia and second screen (tablet or smartphone) experiences for viewers. It has been reported by Google that 77% of viewers use a companion device while watching TV. Locally, Google is getting into the content game itself creating hundreds of celebrity driven channels and setting up shop all over Venice to produce content in preparation for this new world. There is a television/video/content/Internet revolution coming.
With second screen devices, the original storyline can continue and evolve in completely new directions. Users who seek out these second screen apps and opportunities will be rewarded with bonus content, alternate storylines, deeper character analysis, more information, retail opportunities, games, promotions, prizes and whatever else the producers come up with simply by opening the app and swiping, touching or moving along with the show as it airs. All of this is made possible by Coincidentâs ScreenSync TV technology. ScreenSync TV can present companion content and interactivity synchronized to âbig screenâ video. When the show is not on, there is still plenty of content a viewer can interact with through that app. WOW, right?
With the rapid trajectory of tablet devices purchased in the past few years, media and mobile companies are scrambling to create new apps for them. Many companies are developing second screen technology, but few have come close to what Coincident.TV has accomplished. Cable TV pioneer Cisco agrees and has partnered with them.
The ideation behind Coincident.TV came to engineer and serial entrepreneur David Kaiser (Founder and CEO) in 2008 while surfing on his laptop while watching TV. Kaiser noticed the awkward disconnected experience between the devices and the user, which led to the Coincident.TV solution that gives users the ability to truly engage with interactive branded content seamlessly.
Kaiser joined forces with Bruce Schwartz (Founder and CTO) to write an entirely new code language they called Interactive Television Markup Language (ITVML). This invention is significant because currently most second screen experiences are one-off projects hand-coded in XML mark-up languages â which is very expensive and takes a long time to produce. Coincident.TV invented ITVML in order to create an easy to use WYSIWYG-style cloud-based authoring tool that allows a producer to just drag and drop video, images, soft cue points, actions, hyperlinks and any number of options to create highly interactive and extraordinarily connected video experiences at a fraction of the price and time. This new technology also gives the producers complete control over the experiences they are creating.
ScreenSync TV is just one product offering in the amazing portfolio of products Coincident has created. Other products include a Player that seamlessly integrates video, web, social media and e-commerce with build-in analytics â via a full featured standalone player; and Measure which allows the tracking of every aspect of the user experience down to each click for deep analysis and custom reporting.
Coincident has a bigger vision than developing this technology just for the big media companies and ad agencies. In the spirit of the Internet, they want to give everyone the power to become a transmedia second screen producer. Later this year, Coincident will introduce the Coincident âCREATEâ editing platform in both a FREE and PRO version.
AndâŚbecause you are one of our loyal readers, you are about to find out how you can get your hands on this technology for FREE right now! Coincident.TV is giving our readers early access to download and play with the FREE version of this amazing software. To download the CREATE authoring platform and have the opportunity to join Coincident.TVâs developer list click here and look for the CREATE download section.
The possibilities for storytelling and creating interactive experiences using the CREATE platform are endless. Journalists can create enhanced stories; Sports broadcasters can create historical recaps; Startups can create interactive demo videos: Chefs can create interactive recipes: Bands can create music video retail experiences; Advertisers can create engaging ads; Fashionistas can create interactive style guides; Authors can add deeper dives into characters: Showrunners can create entire backstories; the list of uses for this platform is limited to only to the imagination and assets of the producer.
If all of these leaps in technology arenât ridiculous enough, ridiculous as in super AWESOME âit just keeps getting better and better. Concident.TV continues to push their smart technology into new areas and are currently working on developing a new live interactive second screen product called âINJECTOR.â Imagine watching football with this live second screen app. Very cool!
For fun they created another product for music discovery called Vinja.TV. Â Vinja.TV is an app that enables fans to create playlists and discover similar music recommendations by entering a name of a band and out will pop recommendations of similar bands. Files are generated on the fly and are linked into the âAll Musicâ database.
This company is poised to help content creators push new boundaries and to transform the social television/video/content experience. They were nominated for an Emmy for the Glee SuperFan experience, have worked with advertisers like Audi, and networks like Fox, CBS, MTV and Fox Sports.
Currently, Coincident.TV is shopping around for Series A funding and they are making the rounds at conferences and panels on the future of television discussing their remarkable new technology. If you get a chance to see their demo, take it.
It seems almost guaranteed that once this new innovative companion technology platform is adopted, watching TV on a couch with one big screen will be the old-fashioned way, because an entirely new future in content engagement is being developed by Coincident.TV right now and it will rock your world. So get ready, itâs coming!
Desdemona Bandini
Desdemona Bandini has an extensive background in journalism, advertising, social media marketing and emerging media. She has worked for some of the top newsrooms including KNBC, American Media, and The Los Angeles Times. Her background in advertising and marketing includes working on projects for Microsoft, Intel, GE, America's Top Model, Acclaim Video Games, Universal Pictures, E! Entertainment, and Katalyst Network among others. She recently completed her graduate studies at USC where she developed a start-up research platform for brands and advertisers using social media marketing.
<p>If youâre a cinephile, strolling around a city like New York can feel like visiting a giant film set, with the ghosts of movies past lurking around every corner.</p>
Wolfram Alphaâs Facebook Report Analyzes Ever Dark Corner of Your Facebook Activity
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wolfram alpha
Aug 30, 2012 2:30 PM 1,630 2
Whitson Gordon
Wolfram Alpha, the intelligent, computational search engine, just launched a new tool that breaks down your Facebook activity into numerous charts and graphs. If nothing else, it's an eye-opening reminder of everything Facebook knows about you.
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All you need to do is head to Wolfram Alpha's home page and type in "Facebook Report". After connecting it to your Facebook and granting it a rather large number of permissions, Wolfram Alpha will break down everything about your Facebook activity into 60 different sections of charts, graphs, and other analysesâlike a cluster map of your friends and relationships, everywhere you've checked in, what days you're most active on the site, a cloud of your most-used words, and even the weather from the day you were born. It's incredibly interesting, super geeky, and downright scary.
Wolfram seems to be getting hit pretty hard right now, so it's moving slowly. Click here to give it a shot, but if it isn't working for you, try again later on and we expect it'll run a bit smoother. Hit the link to read more about the new service.
Wolfram|Alpha Personal Analytics for Facebook | Wolfram Alpha Blog via The Verge
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Clubbing in Los Angeles...(those were the days!)
Clubbing in Los Angeles
Jonny Coleman tackles the multi-farious scene in one of America's biggest cities.
Los Angeles has always been a capital of pop culture. Outside of rave, however, it's never had much of a reputation for its dance music culture. Until recently, that is. The efforts of local promoters have given rise to enormous EDM festivals, the Low End Theory-driven beat scene and thriving techno and house crewsâand have led to the city finally becoming internationally recognized. Now, it seems, a place that houses four million people inside the city limits and 18 million in the greater Southland area, is finally representing itself on the world stage.
True to its geographyâa set of suburbs fronting as a megalopolisâLos Angeles doesn't have a dominant sound or theme. Instead, there are many scenes tugging for attention and battling over the few legitimate dance venues the city has to offer. It's enormously difficult to acquire a liquor license in LA, thanks in no small part to club-owning cowboys like Eddie Nash (of Wonderland murder fame), and those that do can't serve all that late anyway. Most nights last from 10 until 2 or 3 AM (a reality that often results in seeing your headlining DJ for two hours).
It doesn't help that many of the historical clubs/bars in places like Hollywood and West Hollywood are a tough sell to fans of underground music, as the price points, degree of parking difficulty and douchebaggery quotient are all high. That means that many parties of note take place downtown or in other east side neighborhoods (if not a private estate). Costs of living in the east are relatively cheap, and many of the blocks are industrial, so it's easier not to bother the neighbors. There are a few clubs on the west side, but any attempt at growing a scene there would be met with conservative resistance. (The west side, after all, is home to some of the priciest zip codes in the country.)
Most histories of how electronic music came to Los Angeles begin with DJs like Marques Wyatt and Doc Martin. But there are plenty of names that are also integral to the story that often go unmentioned. As journalist Dennis Romero pointed out in an article on LA's early rave scene a few years ago, British ex-pats like Mark Lewis and Michael Cook were playing acid house in clubs in the late '80s. Steve and Jonathan Levy started the Moonshine parties in 1989 in a warehouse in West Los Angeles, an event Romero called "the seeds of raving in the United States."
Doc Martin, who moved to the city in 1990, says that "whereas in San Francisco most things were in clubs, at that time LA was all about warehouses, clubs and places like Park Plaza." Taking cues from the UK rave scene, anywhere that could reasonably house a party was considered. Absurd/Acid Test head Oliver Bristow reels off a collection of oft-forgotten party names that took advantage of empty spaces in the illegal warehouse heyday: "Flammable Liquid, Does Your Mama Know, Wicked, Citrusonic, Melodic, Bang The Drum, Unlock the HouseâŚ"
Mainstream interest grew at the same time, and rave producers that are still hugely successful today started in this era as well. The infamous Rave America took place in 1993, while the first editions of Electric Daisy Carnival, Monster Massive, Nocturnal Wonderland and Together As One all took place throughout the mid-'90s. But as the first generation of ravers got older, Dennis Romero says that they wanted the same things that Europe and New York had transitioned toward: "superclubs like Ministry of Sound and Twilo." While "two of the biggest promoters, Insomniac and Go Ventures, began holding events at the LA Coliseum and Sports Arena in 1999...they felt like throwbacks to me," explains Romero. But "they held on and, as you know, came back strong more than ten years later."
"Strong" may be a bit of an understatement. The Electric Daisy Carnival, for example, has established itself as one of the premier big festival brands in American dance music. It's hardly the only one. The greater LA area offers a bevy of larger, legitimate festivals that operate, for all intents and purposes, like raves of the '90sâexcept with a much higher level of scrutiny and regulation. Crowds are still keen to dress candy rave or something equally over-the-top. Also, like parts of the first wave of rave, the commercial success of these events has made these promoters and headlining DJs the wealthiest men in West Coast dance culture.
Indeed, while the music may have changed in some cases, perhaps not much else has. Promoters like Giant and Insomniac are still around and relevant, in addition to mainstream concert promoters like Goldenvoice, AEG and LiveNation who are producing events entirely dance-driven or have been incorporating dance into their existing programming.
EDC and similar events were once open to crowds age 16 and up, which was a huge draw for the hundreds of thousands of high school, undergraduate, and graduate students in the region. However, in 2010, 15 year-old Sasha Rodriguez snuck in and died of a drug overdose at EDC, which sent the Insomniac-run circus packing for Vegas and had conservative California lawmakers trying to pass a bill that would make it illegal to host an event where prerecorded music was played for longer than three-and-a-half hours. It later passed in a much more diluted form, and EDC is now aggressively trying to return, no doubt with the hope that LA will go through with construction plans for two new enormous football stadiums in the coming three years.
DJ Harvey and Sarcastic has helped to make Los Angeles a haven for disco lovers.
The impact of the warehouse scene that led to large-scale EDM events continues to reverberate in the underground as well. Angelenos Paul T and Junior Chacon, for instance, were throwing events in the mid-'90s that hosted the likes of David Mancuso and Daniel Wang. The most common booking of their partyâcalled Sarcastic, after Paul's clothing lineâwas a man named DJ Harvey. Along with Doc Martin, Marques Wyatt and John Tejada, Harvey's influence on local DJ culture has been tangible and emphatic. DJ Garth, who brought Harvey over for the first time to play America, says that it "really kind of changed the musical spectrum. The disco, laidback style...Everything got slower."
The Sarcastic parties have since become the thing of legend for many. Says Garth, "Part of Harvey's mystique was that he didn't play out much. This legend DJ who's a surfer with a harem that would pop up every couple of monthsâthat worked very well for him." But Paul's outlook on the events has always remained the same throughout. "We're not trying to do parties to get attention or for popularity or profit. We just want to do the best to have a good party. When we have an event it's because we feel it's time to have one," he explains. "Bottom line is we do the party for everyone in our home town...that might sound corny, but that's straight up... The music, environment, sound, lighting etc. making the best that we can with what we have."
Today, many of Harvey's peers have dropped anchor in tow. Lovefingers, Garth, Nitedog, Woolfy, Travis TK Disko, and Tommy Moye are all here, joining indigenous jocks like Cole Medina, Secret Circuit and Evan Ian. And while the Sarcastic parties are now few and far between, you can still catch Harvey playing the occasional Rhonda, museum party or, if you're really lucky, a beach beer bust.
Around the turn of the century, longtime club owner John Lyons similarly saw an opening in the Los Angeles scene. In 2002 he established Avalon Hollywood, LA's only real mega-club experience that doesn't only cater to industry folks. Avalon is a rarified venue that operates in the center of Hollywood, adjacent to the Capitol Records building, and can legally stay open until 6 AM. Ryan Jaso of Control, the club's premier night at the moment, explains their unique station: "[Things] usually stop at 4 or 5. Booze is cut off at 2. Sometimes a good amount of people leave after two, but then more people come from other parties that are closing."
Because Avalon retains a very enviable license situation and because it can feel pretty Hollywood on a given night, many voices in the underground can't help but yearn for an alternative to making a living outside the fickleness of Hollywood. It's still the only reliable big club experience, though. Over the years, Control in particular has brought artists like Fred Falke, Damian Lazarus and Tiga as well as hosting showcases for labels like Trouble & Bass or Dirtybird.
Droid is the city's biggest techno promoter.
Other Hollywood clubs of note include King King Club, Dim Mak Studios and Vanguard, but while each has their own pluses and minuses, clubbing in Los Angeles is best understood through the promoters rather than the venues. Droid Behavior, for instance, are the city's most visible torchbearers for techno. (Their official motto? "eat.sleep.shit.techno"). Their origin story is a familiar one: The trio simply weren't satisfied with the city's offerings. Vidal Vargas: "[When] I learned about Detroit, New York, Canada and Germany, I found out [about them] through the internet. Those guys weren't really coming to LA."
There was a small sceneâlargely fronted by local legend John Tejadaâbut there was also an opportunity to bring together techno fans from around the city under one umbrella. Internet early adopters, Droid built an enormous newsletter database and website as a hub to engage and informâin addition to simply announcing their latest events. They were blogging and putting out podcasts long before it became de rigueur. Often times, their parties take place in warehouses, but they're refreshingly open-minded as well: Droid has not been afraid to pair up with people that may be considered mainstream or suspect (like Insomniac or Scion)âin an effort to continually expand its reach and grow its crowd.
Their centerpiece event is Interface, a couple-times-a-year warehouse multimedia blowout. It's there that you're likely to see acts like Marcel Dettmann, Speedy J or Surgeon. More regularly, they do a Thursday night event called PRIME at Medusa Lounge in Silver Lake, which showcases their varied tastes: Two recent events welcomed ghetto house artist DJ Slugo and ambient techno master Donato Dozzy.
Droog's Standard Rooftop Hotel parties have helped shape the sound of Jamie Jones and Lee Foss.
Droog is the foremost tech house-centric promoter in Los Angeles. Co-founder Andrei Osyka, a Ukrainian expat, moved to LA after making some money in the finance game in the first half of the '00s, and eventually linked up with Brett Griffin (attorney by day) and Justin Sloe (ex-IT manager). Together, they release records on their Culprit label. They're perhaps best known, however, for their summer daytime pool series at the downtown Standard Hotel. Jamie Jones, Matt Tolfrey and the like are frequent guests to the potentially stuffy environs of The Standard's rooftop, and they often transform it into something far more feral.
Like Droid, Droog's members make some of their rent on out-of-town gigs, so promoting locally is a part-time job. That's just the nature of the LA party scene in Osyka's eyes. "There are more obstacles than in most places [but that] makes for a stronger scene, even if it's smaller. We complain a lotâwe look at lineups in London and go 'Damn, look at that,' but most of us are happy now. It's the best it's been for small-to-medium sized parties for non-mainstream, what-we-consider-cool-music. Now these bigger forces who wouldn't have given a shit about us a couple years ago are now tuning in."
Things came together when Chicago native Lee Foss came to LA around 2007. Osyka elaborates: "It was an epiphany for him because Chicago had gotten stale in his estimation. He felt like something new was being born here. He was one of the few people to give us the push to go beyond the partiesâlet's start making music. He said, 'Fuck it. Let's do it.' We had a house in Hollywood that was called the Bunker. It was one of the most prominent factors of why we took offâthat house. We'd go after our Avalon parties and have parties for days."
Not coincidentally the upcoming album from Hot CreationsâFoss' duo with Jamie Jonesâwas largely conceived in Los Angeles, and Damian Lazarus has also lived in the city for the past few years. So it's no secret that Hot Natured and Crosstown Rebels' neon house sound has drawn a great deal of inspiration from the city. (Listen to the pop and soundtrack work coming out of LA in the '80s and compare the two.) While Droog hasn't reached quite the same heights with Culprit, their label project, they've managed to establish a strong foothold in the international scene with releases from Tolfrey, Subb-an and jozif.
The devotion to A Club Called Rhonda's "polysexual hard partying" runs high.
A Club Called Rhonda represents a similarly serious ethos but also delivers with personality in droves. Rhonda began as a twice monthly party in Guada Linda, "some type of Guatemalan [place that was] super shady...[there was] illegal money coming through there," explains co-founder GODDOLLARS. Their self-described "polysexual hard partying" event has hosted acts like Dimitri from Paris, DJ Harvey, Oliver $ and Tensnake in its four years, and drawn in a diverse crowd as a result. While they have a keen eye for talentâbooking in Todd Edwards for a gig in 2009, a few years before his current DJ revivial; asking MK to produce a single for their label in 2010âRhonda parties are all about the crowd. At any given event, you'll encounter all strands of gay, straight, in-between, trannies, gangsta cholas, frat guys, lesbians, indie rockers, techno nerds, 50 year old bears, blue collar kids and music industry folk.
Like many of the promoters in Los Angeles, Rhonda's Alexis Rivera perseveres in the face of "a lot of limitations...I think we do a good job of pushing the extreme of the limitations. The limitations are having to close at 2:00 AM or 1:30, being in a city where almost everyone has to drive, being in a city where you compete with Avalon, being where there's a lot of just straight parties or just gay parties." Following in the footsteps of Droid and Droog, Rhonda aims to make their record label a more consistent concern and hopes to one day own a venue in the city. For now, though, they often take over Los Globos, a former Mexican dive bar and one of the better new club spaces in the city.
While the 4/4 triumvirate of techno, house and disco have come a long way in the last decade, LA's relationship with hip-hop has always remained steadfast. One of the most respected producers in the city is Madlib, the resident weirdo stoner godfather of the Stones Throw label. Label head Peanut Butter Wolf, an accomplished DJ in his own right, started releasing Madlib's records around the turn of the century and has given the gifted beatmaker the space to create some of the most vital projects in underground hip-hop over the past decade. Stones Throw's success, however, is down to Wolf's hugely eclectic approach. Few imprints could take on Dam-Funk, James Pants, Gary Wilson and Mayer Hawthorne and have it make sense. Stones Throw does it with ease.
On the techier, more machine-driven underbelly of hip-hop stands Low End Theory. The night emerged from Sketchbook, an early '00s weekly where local producers would test drive new productions. Low End founder Daddy Kev invited friends like Gaslamp Killer, Flying Lotus and dibia$e to be involved in his Wednesday night weekly in 2006, and it has seen an almost unbelievable cast of guests stop by over the yearsâThom Yorke and Erykah Badu among them. What's unique about Low End Theory is the vibe: friendly but competitive. "This is a city of entertainers, and you have to be a performer," Kev explains. "You have to make this not just an engaging but enthralling thing to watch. Having this forum, knowing that the presentation and sound system will be correct. It's pushed everybody. That comes from hip-hop, sure."
The most obvious success to emerge from the night is Flying Lotus, who now records for Warp and is a European festival veteran. But this is a party that doesn't put on airs: the weekly features many artists recording on Daddy Kev's Alpha Pup and FlyLo's Brainfeeder, and it's the most centralized, regular and cheap way to hear these voices in the city. They've received a considerable amount of press both locally and internationally as well as corporate offers, but the brand has remained as independent as possible. Most interestingly, though, it's still a place that sees a huge melting point of influences come together. Whether you're into hip-hop, house, techno, rock, punk or whatever, Low End Theory likely has something for you.
Dig below the surface of the big underground house, techno, disco and hip-hop parties that Los Angeles has to offer, and you'll find even more. The Do-Over, a free Sunday weekly in Hollywood, has hip-hop and partyrocking as its backbone but is ultimately one of the most eclectic games in town. The hook is that the DJs are never announced beforehand. You're just as likely to get Theo Parrish or King Britt as you are Diplo or Flying Lotus. The crowd, as with most of the aforementioned parties, is extremely mixed in ethnicity, fashion, age and musical background. It's one of the few regular open airs that captures the best aspects of house parties.
Downtown's Voodoo delivers equally on a familiar, eclectic house party style. It's a (roughly) 100 person event that usually has a strict pre-sale and entry policy but rewards its devotees with an all-night house party with proper sound. Founder Eduardo Castillo makes a living through owning and operating Pattern Bar, a young downtown bar with solid programming, which allows him to throw parties whenever he pleases, rather than relying on it to pay his bills.
And there are even more that deserve mention: Dâm-Funk's free Monday night Funkmosphere event specializes in funk, boogie and proto-house. If you venture east, Mustache Mondays offers a bold array of Monday night, queer-centric entertainment (Lady Miss Kier, Zebra Katz). Add to that Futra, Incognito, Doc Martin's Sublevel, MFD, Making Shapes, Sunny Side Up, Fade to Mind, The Lift, Full Frontal Disco, Spank!, Cub Scout, Hott City, Booby Trap!, Animal Club, Nox Illusio, We Own the Night, 2 True and events from DJs and acts from 100% Silk, the 6Bit Collective, Smog, American Standard, Friends of Friends, IAMSOUND, CYP 2, FYF and dublab and many more and the calendar fills up pretty quickly.
Los Angeles on the cheap
It is very possible to experience LA without breaking the bank. However, the one major expense you should account for is renting a car. This is crucial. Equally crucial is to stay longer than two or three days. Also, foreigners, please remember to bring your ID everywhere (this seems obvious, but happens more often than it should).
There is no shortage of street food in Los Angeles. You can find affordable versions of any type of cuisine. Popular trucks include Taco Zone, Grill 'Em All, Kogi BBQ, the Grilled Cheese Truck and Let's Be Frank (grass-fed hotdogs). Some trucks are fixed in one location, and some travel. The best way to keep track of their movement is on Twitter. Other popular, cheap eateries include Bay Cities, Zankou Chicken, Roscoe's and In-N-Out Burger.
Sunday and Monday offer a few free musical options. Sunday's The Do-Over is open to all, but get there early to ensure entry. Monday night's Funkmosphere is free as are more rock-leaning residencies at the Echo, the Satellite, and Silver Lake Lounge and a bit of everything at Bardot's School Night. You can gain free admittance to downtown museums MOCA and the Geffen on Thursdays and mid-city's LACMA on Mondays. The Getty Center is free every day, but you still have to pay for parking. One of LA's most unique attractions, The Museum of Jurassic Technology, is free on the first Tuesday of the month, except for July and August. There is also a consistent schedule of (generally free) sponsored music events by the likes of Scion and Vice and art openings. LA Weekly's calendar has the most comprehensive concert schedule.
Otherwise, LA offers plenty of beaches, hiking trails and parks. (Griffith Park, Elysian Park, Barnsdall Art Park, Pan Pacific Park are among the best.) And don't forget: Orange County, Joshua Tree, Palm Springs and Santa Barbara are all within two hours drive.
Despite the relative optimism about things in Los Angeles at the moment, it's far from a clubber's paradise. Nothing seems to come easy. Unlike in London where you might get five different types of house music heads all looking for something slightly different, Los Angeles promoters are often drawing from the same group of clubbers. There also continues to be waves of crackdowns on warehouses and lofts when things get just a bit too big for the police to ignore. And, like anywhere else, the sound at certain loft and warehouse parties usually leaves a lot to be desired.
The circumstances for partying in Los Angeles are also far from ideal and may stay that way indefinitely. There are no indications that liquor laws or restrictions on obtaining the proper licenses will change anytime soon. Likewise, acquiring work visas for foreign artists is an enormous hassleâand can sometimes result in a last-minute cancellation. Factor in the general difficulty in making a living from solely promoting events, especially in the underground, and you can see why it's taken Los Angeles such a long time to build a solid scene that can accommodate underground and overground parties on a regular basis.
"The thing that conflicted LA so long was our willingness to let everything be an import," Daddy Kev told me. "That has changed recently." And he's right: Whereas Low End Theory, Droid, Droog, Rhonda and others had their beginnings in bringing exotic things into the city, each of them now have their sights set outward as well. Parties are touring nationally and internationally, and many promoters are looking to make moves towards establishing more clubs in the city.
The people behind those aforementioned parties seem to be Los Angeles lifers, and they understand the scene better than anyone. They prefer the struggle, choosing to stay put rather than moving to more liberal, dance-friendly cultures. There's a variety of reasons why: There's all the beautiful people, the semi-decriminilization of marijuana and the macrobiotic burritos. There's also the local values of experimentation and eclecticism.
It could be the whole Manifest Destiny thing tooâeveryone living out a prospector's dream. Like Joan Didion once wrote, "The future always looks good in the Golden land, because no one remembers the past." Or, as Andrei Osyka puts it, maybe it all boils down to one simple reason: "Maybe the reason I'm so positive about the future in Los Angeles is because the weather is so fucking good."
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Levi Felix Creator of The Digital Detox Retreat | Unplug and Rewind
Jul 24, 2012 ⢠Events ⢠Desdemona Bandini
The Digital Detox Retreat September 13-16, 2012
As technologists living online in real time all the time, it is easy to lose perspective on life. A new retreat called âThe Digital Detoxâ offers a unique solution to recharge and reconnect by surrendering technology for a few days in a magical setting with like-minded fellows. Created by Levi Felix and Brooke Dean, âThe Digital Detoxâ is a handcrafted experience for the brave who are willing to surrender, open their minds and let go through daily yoga, hot springs, and gourmet vegan fare surrounded by nature, a redwood forest and a starry sky only a two hour drive from San Francisco. TechZulu had a chance to catch up with Levi and ask him some questions.
What is The Digital Detox?
The Digital Detox is a tech-free personal wellness retreat where attendees give up their smart-phones and gadgets in exchange for serenity and bliss. Four days off the grid â with no clocks, technology or media â a chance to getaway from the fast paced world and truly recharge.
How did The Digital Detox get started?
After a near death experience and much contemplation, I left the tech world and an amazing job to wander the planet. I spent the past 2+ years backpacking around the world with my partner Brooke seeking balance, studying yoga and meditation, working on farms, living on a small secluded island in Cambodia where we helped run a guesthouse and yoga retreats (with only rain water, solar power and 9 other island residents), volunteering for nonprofits, and consulting tech companies along the way⌠getting our roots together again and re-evaluating what it means to live in one of the most interesting times on the planet as we are more connected to information and each other than ever before: trying to discover how to find balance in the digital age.
On our return we realized that the world had not slowed down, everyone was always plugged-in, and burnout was all around us (or looming on the horizon especially for those involved in tech). So we decided that we wanted to share what we had learned traveling with those back home. We created The Digital Detox retreat (an idea we started playing with on the island in Cambodia) as a way to provide people with the opportunity to put aside their digital arm, âre-formatâ their own personal hard-drives, and get an experience that would inspire them to make changes to lead a more balanced life. We wanted to help prevent burn-out and inspire others to take time for themselves. We were eager to give people the âfeelingâ of travel without having to go far- the sense of freedom, presence and transformation â and in turn, have time to reflect, grow and dream.
What happens on The Digital Detox?
You surrender your phone, computer, iPod, watch and all other forms of technology. Then our dedicated team works to create a space that gives you the freedom and permission to truly unplug and decompress. Participants spend their time soaking in hot springs, eating delicious and healthy organic Ayurvedic inspired meals, stretching out each morning with two hours of yoga, staying grounded through guided meditations, exploring new ideas in workshops, writing, drawing, sharing in group discussions and being present. Itâs transformational on all levels; we promise youâll walk away with new perspective.
How do you choose your locations?
We find special and magical locations that connect the participant with the natural world and themselves via stunning beauty, peace and quiet, and some form of natural phenomenon. We seek locations with healing elements, such as hot springs, volcanos, waterfalls and rivers. And we love giant redwoods, clear skies for amazing stargazing, birds and wildlife⌠far from the noise of city life.
So, this is not a networking event?
Simply stated, our retreats are designed to be personal growth and getaway retreats for individuals. These are not networking events, summits or conferences where people exchange business cards, or meet-ups where we create opportunities to make contacts that further our careers. In fact, it is prohibited to speak about work or careers at our retreats. We want to create an environment where we not only disconnect from technology, but we also disconnect from our typical societal roles and expectations⌠we give each other the respect to detox from all aspects of busy life, allowing for true liberation and relaxation, a chance to breathe and pause. With that being said, expect a good balance of structured and free time; giving the opportunity for as much introspection as reflection.  By the end of the weekend, you will most likely make deep connections with other participants (if you choose so). However these connections wonât be based on our career choices or media, or on a Facebook post we liked or tweeted, but on a shared experience with incredible impact.
We heard you make the incredible vegan food (even for meat eaters)?
As vegetarians, weâve learned how to make food that not only tastes good and is healthy, but that can please our family of meat eaters. We have a team of amazing Ayurvedic chefs that have created an experience of the senses that will tantalize the mouths of even the most carnivorous participants. Expect thai fusion salads, raw-avocado coconut soup, veggie style sushi, Cambodian curries, gluten free spaghetti squash, raw caco truffles, alongside fresh cold pressed juices, and homemade chai-teas to boot.
Yoga and meditation and nature are included in the theme, tell me why this is important?
We spend so much of our life hunched over behind a computer or sitting in a chair, we want to get our participants moving and more in touch with their bodies. Using the tools of Yoga, blended with the serene nature, together we tap into the peace within and explore the vibrant healthy energy in our lives. Morning classes, taught by our partners â ZazenSF.com -Â are geared towards beginners and advanced students alike, and since we keep retreats small in size, we are able to truly encourage each student to listen to his/her own unique body. Regardless of your experience, everyone learns something new for their practice.
What makes The Digital Detox unique from say, just taking a mini vacation with friends?
We curate the entire experience with the intention and strategic plan to give you the chance to reflect, recharge and leave more refreshed than ever before. Once you are at the retreat, you do not need to worry about anything. We handle all the logistics and details, provide you with an entire schedule of customized activities, and make sure that your experience off-the-grid is everything you are looking for. This isnât about going on vacation, itâs about taking weight off your shoulders, unplugging and providing you with the opportunity and tools to grow.
When is the next Detox?
We have upcoming retreats in September and October. Our next retreat is September 13th-16th⌠and if people mention this blog post in an email to [email protected], we can give them a 10% discount on the retreat price.
You have many prices? So how much does it cost?
In an effort to make The Digital Detox Retreat accessible, weâve created a tiered pricing system. We are pretty transparent in that our baseline cost is about $675/person, though we understand that wallet sizes range and we donât want that to stop someone from joining us. So use a âchoose your ownâ pricing model from $700-$950 and allow individuals to choose their own price. In addition, we are also pretty flexible â so if the price is still to high for you, feel free to shoot us an email and we can figure something out. We also have a scholarship price of $450 for those in need of a big break and we offer a discounted price for double shared rooms (for couples or friends looking to share a bed). We just ask that people be honest in what they can pay, and in the end it will all work out. Honesty and flexibility are some of our favorite currencies â behind a good hug and an amazing experience. We can also work out payment plans⌠just ask us.
Do you do corporate retreats, coaching or even?
Yes! We also do corporate retreats and getaways for team building, ex-meetings, groups and individuals. We can customize a retreat for a companies needs and return participants refreshed, renewed and inspired. In addition, we do in-house team, management and employee consulting/coaching. We also love doing events and curating experiences that brings the creativity, fun, inspiration and feeling of The Digital Detox to an office or event â whether its for a few hours or an afternoon. We call them Analog Zones, and can transform any space into a yoga studio, creative hub, juice and bliss bar, while bringing in massage therapists or simply leading a workshop the gets the creative juices and balanced mindset going.
How can people learn more?
Learn more by visiting TheDigitalDetox.org, emailing us at [email protected], or calling our office directly at 510-372-5697
Registration?
Itâs simple â http://thedigitaldetox.org/registration/
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Actor Kevin Pollak and Hollywood Poker Go To The #WSOP in Vegas
Each week a winner will receive one special prize for the BEST POKER FACE. You have a chance to win a signed book by Kevin Pollak, tickets to Kevin Pollakâs comedy show, a backstage pass to the taping of Kevin Pollakâs Chat Show, and more. Enter to win!
 @kevinpollak
Just sat down for Day 1 of âŞ#WSOP⏠Main Event. Here's my poker face.
Load yours to http://bit.ly/L6K5KRÂ Â . pic.twitter.com/KBDm4TOG
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Don't Let Newport Beach Get Rid of Fire Pits - Sign Petition
By Michelle Woo Wed., Mar. 14 2012 at 3:40 PM
Comments (23)
Categories: Main
 â That was fast. Last night, the Newport Beach City Council voted unanimously to remove the 60 fire pits at Corona del Mar and Balboa Pier. Goodbye summer bonfires. Au revoir to that guy who always whips out a guitar. So long to the bits of marshmallow that always fly into your hair and are a bitch to wash out. Â
The council listened to a string of complaints from residents who believe the smoke from the fire rings is a health hazard. According to Corona Del Mar Today, a man named Charles Farrell called himself a "victim of slow asphyxiation," saying, "Before I go to sleep at night, I put my face in front of the purifier to remember what clean air smells like." The agony of beachside living.Â
Others complained that the pits attract unruly crowds (also known as "people under 40"), and can lead to injuries. In Huntington Beach, a father is suing the city after his kid fell into one. Â
The audience applauded the vote. Removing the fire rings, however, will take some time--the city first needs to get permission from the state Coastal Commission. Some residents are trying to stop that from happening. David Ruiz started a petition asking the commission to deny the permits needed to remove the pits. He writes that the pits "stand for a tradition that all southern California residents can enjoy and should have the chance to experience with their families for years to come."
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Marketplace For Event Venues âEventupâ Brings In $1.8M From Lightbank, NEA And More
Alexia Tsotsis
posted yesterday
15 Comments
Like an Airbnb but for events spaces, Eventup is announcing a $1.8 million seed round today, with financing led by Eric Lefkofskyâs Lightbank and followed on by NEA, Crosscut Ventures, New World Ventures and others including LA-based incubator Science.
While startups like Venuetastic have the bars part of the event venue equation down, EventUp has much wider eyes, eventually wanting to control the entire âevents funnel.â The company monetizes by taking a 10% cut of each transaction.
âThere is no one really doing what we do,â CEO Tony Adam tells me, âWeâve created a comprehensive marketplace of locations for people to book event space. From traditional locations like banquet halls to non traditional locations like art galleries and warehouses and unique locations like lofts, homes, or large estates. â
The startup now offers over 3,000 venues on its platform, covering LA, SF, NY, and most recently Chicago. Adam tells me that the company has a plan to expand nationwide, and will use the funding in order to build a sales team that can tap into the $260+ billion dollar corporate market.
Venues are just the âtip of the spearâ for Adam, and he hopes to add additional âEventsâ services such as DJs, Florists, and Photography to EventUp by the end of the year.
âWeâve taken a very broken and fragmented process that involves weeks of research by searching for locations for events across many different websites and slimmed it down into a discovery process that only takes a couple of minutes,â he says, âWeâve seen a major influx in inquiries both for social events, but itâs even more interesting that Corporate Events have led to larger booking volume than expected.â
You know, Iâm really seeing dollar signs here (and I guess so did LightBank, etc). Interview with Adam below.
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Mobile Push Level Agreement - Money is in the Pushing
Steve Gillmor
posted yesterday
6 Comments
So now weâre in for an apparently unlimited amount of blaming Facebook for just about anything that needs a scapegoat. Take the story that crossed whatever we call the wires these days about how social readers are being destroyed by some tweaking of the Facebook engine. I followed all the links on Bruce Francisâ Cloudblog story and now realize this is actually about Facebook social readers. But the net seems to be: donât trust your friends when they have something to share with you.
I thought this was already well known, starting and ending with Digg and its tyranny of the crowd. Trending topics for me is another way of saying hereâs what to find out enough about to ignore everything else until something new happens. All you need to know about this is to see how many unfilled programming jobs there are out there that involve dedupping.
Iâm not looking for a social reader in any case. What we really need is a social limiter, a version of the Beatlesâ favorite studio tool, the Fairchild limiter. I once sequestered myself for months at the Bandâs ShangriLa studio in Malibu, where the producer who ran the place had assembled as many Fairchilds as he could get his hands on. These babies were like some velvet glove you could wrap around guitars, vocals, even drum tracks â and out would come this warm glowing sound bursting with overtones, that felt better than what went in.
Translate that into a stream that discarded the latest rehash of a trending article, the latest numbers why RIM is screwed, why Facebook is the worst IPO in history. How about a size-shrinker that offers some visible clues as to the amount of actual information in the few truly interesting headline grabbers. How about some metrics on what actually is the amount of information weâre looking for per inch. The Fairchild limiter didnât limit the music; it expanded its impact and clarity.
Social reader is really a misnomer, though. Whatâs social is the path travelled to the push notification that triggers your awareness of the next thing to absorb. And Iâm the reader, not some app on Facebook or anywhere for that matter. More and more, Iâm the detective, intuiting what I donât see in the space between the lines, the posts, the tweets. Now that House is over, we only have his mantra to employ: the relentless odyssey in sea rch of completely irrelevant revenge for some dimly perceived slight that suddenly explodes in insight based on a random piece of dialogue. Remember: everybody lies.
Take Facebook. Supposedly the IPO was rigged to protect the house, as in every other form of legalized and otherwise gambling. The interior logic of the show was that because Facebook has 900 million subscribers, they by definition are inevitably going to be profitable, maybe more so than their competitors present and future. I actually feel thatâs kind of right, but have much less clarity as to how I personally can profit by the insight. For example, if everybody who invests $1000 can flip it ten minutes later for $1100, at what point do you run out of suckers?
But just because the stock dove, then recovered, then dove, then barely got back to square one, doesnât mean we donât still have that same intuition. Waiting until Monday, Tuesday, even Wednesday and Thursdayâs half bump, and Fridayâs mini-dive, does nothing to change our minds about the big picture. 900 million, itâs like Samâs Club, isnât it? Whoâs gonna do better anytime soon? So we didnât do the flipitydip⌠itâll just take longer. Meanwhile, the patient, this means us, is in a coma.
OK, letâs blame Scoble then. Doc Searls does a wonderful job of that in his new Techmemed post, but he somehow misses the point that Robert represents a fairly good bellweather of what actually is going to happen, namely that Facebook will succeed at whatever the hell it is experimenting with right now. Maybe the last minute warnings about mobile cluelessness are true, but I doubt it. My wifeâs iPhone is off the hook with Facebook alerts from family, friends, and such. Itâs not mobile they donât get, itâs push.
Thatâs the big secret Wall Street is struggling with, that push is the monetization model of mobile. Who cares what the UI is, or what the advertising surface is. The moment a push hits your screen, it comes down to a binary decision: do I want to know more, or do I already know enough. To make that decision, we need social metadata to help out. Who said this, who retweeted it, who @mentioned it, and how are these signals parsed to prioritize the queue.
This is why micro-communities like Path and FourSquare persist. Their signal to noise is scoped by the care with which we follow our peers and the precision of the resulting clarity of pushes. In a world of push, the most valuable signals are the ones that donât interrupt, donât repeat, donât strangle the message in a sea of marketing. Push is about permission, which turns advertising into information on request and marketing into paid subscription.
Push requires a PLA, or Push Level Agreement, where we populate our social channels with enough signal from which to derive educated guesses about our intentions and intuitions. Yes, Facebook has plenty of data, but little understanding of how to leverage it because weâre not allowed to tune the inference algorithms. Metadata farming requires not just permission but incentives for broadcasting rich metadata and priority context.
This is why Google + Circles are so brain dead. Yes, they let you know who you are broadcasting to. But no, they donât let us know who youâre broadcasting to. I canât intuit the effect a post has on the implicit group, so I canât tell how important it is to know about in the push queue. Since youâre not telling me how important you think this is, why should anybody else weight it? Thereâs little incentive to create those signals, and the end result of a push notification of a Google + item is to perceive it as an interruption.
Push is the cloudâs security blanket. It implicitly says, those who trust you will be trusted by you. Everybody else loses. Push capital punishment is to go to the Settings page and turn off an app. SocialCam may be the first if they donât watch out. I like the early days feeling of the app, but Iâm not sure the trust signals coming from its users are visible enough for me to understand. Photo apps are only push friendly to the extent that they donât go viral, which seems contradictory unless you believe that push is the new money. I do.
Tags: @stevegillmor, @borthwick, @scobleizer, @jtaschek, @bfrancis, @kevinmarks, Gillmor Gang, facebook
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7 ways Comcast is killing the cable killers
By Stacey Higginbotham May. 8, 2012, 3:37pm PT 13 Comments
Comcast Tower
Weâre at a flashpoint in the evolution of television, and the battle lines are getting clearer. We have the pay TV providers who want to keep their high-dollar cable packages going even as broadband has the potential to break their bundle of channels. We also have content companies, some of whom are owned by the cable providers and others who are independent. All are trying to make the most money from their content even as digitization opens up new markets and risks associated with piracy.
Finally we have new content companies and delivery options that include big names like Apple, Netflix and YouTube to smaller names like Funny or Die and Aereo. And in the middle is the consumer. All consumers want is their television â whatever they want to watch when the want it. Also, theyâd like it on multiple devices and most are happy to pay for this content either directly, through a subscription or by watching ads.
But this market has incredible distortions thanks to a variety of ownership structures, business models and how much control they have over the deliver of content into the home. And no one has more power and is taking as active a stance in this business as Comcast. From its early days of blocking P2P traffic to the most recent allegations of traffic prioritization letâs look at Comcastâs historical, current and future efforts to protect its business.
Blocking P2P: Back in 2007 an engineer looking for barbershop quartet recordings (really!) via P2P noticed that Comcast was actively blocking the files. Much back and forth ensued and the end result was the FCC slapped Comcast on the wrist, ordering it to come up with a way of managing its network that didnât seem designed to protect its TV business. As a side note, on appeal Comcast managed to throw the FCCâs ability to even regulate the content on the Internet into doubt.
Implementing data caps: Soon after itâs brush with the FCC over P2P blocking, Comcast decided more subtle ways of protecting its TV business were in order, and so it implemented a 250 GB per month data cap. It did so without a meter and with a promise that as web usage increased it would revisit the cap. Surprisingly, even though web usage has increased, it has stayed true to the 250 GB. Customers do have a meter though.
The Level 3 peering fight: In 2010 Level 3 Communications, the middle-mile Internet provider that is also a content delivery network for Netflix, accused Comcast of seeking an additional payment from Level 3 in order for the CDN to deliver content from its network to Comcast subscribers. In effect Level 3 was saying Comcast was trying to charge it more to deliver its CDN traffic. The timing was interesting since Level 3 had recently signed up to carry Netflix traffic. Was it a form of peering extortion to hurt Netflix? To this day we have no idea.
Protecting its Xfinity traffic over the Xbox (and Tivo) from its cap: This combines the limiting power of the broadband cap with a âprotectedâ class of content that happens to be set aside for pay TV subscribers by Comcast over certified hardware. Iâve explained why this is problematic, but the short answer is, the cap creates an incentive for a user to turn first to Comcastâs Xfinity service as opposed to an over-the-top provider.
Prioritizing its own traffic over other traffic at the packet level: Two recent blog posts illustrate Comcastâs efforts in this manner. On Saturday Bryan Berg the founder and CTO at Mixed Media Labs wrote a very clear explanation of how Comcast was tagging its packets for the Xfinity service as opposed to other traffic. On Monday Dan Rayburn, an expert on streaming media, published a similar report that also noted Comcastâs prioritization plans and noted that the FCC and the Department of Justice might find Comcastâs actions troubling giving the conditions on which it approved the Comcast NBC-Universal merger. Iâm sure theyâll get right on that.
As a side note, what Comcast is doing here isnât all that different from other ISPs that try to deliver IP video. For example, AT&T at one point basically allocated a set amount of bandwidth on its pipe for its U-verse television, leaving the rest for the âInternet.â But if the Internet pipe became congested, traffic didnât cross over into the reserved U-verse section. I have no idea if AT&T is still managing its traffic that way today, however.
Will FCC Chairman Julius Genachowski help save OTT TV?
Itâs secretive plans with Verizon: This hasnât happened yet, because the FCC has yet to approve the deal that would net Verizon spectrum owned by the cable companies and would create a Joint Operating Entity that would share technology. Opponents of the deal are concerned that any approval allowing the creation of this JOE will in effect give the two companies tacit permission to collude on technological barriers for over the top providers. Others are worried they could come up with some kind of deal that allows Xfinity traffic or Comcastâs own subscription video service Steampix to run on Verizonâs mobile network without hitting caps.
Itâs possible influence on making Hulu authenticated: Something else that hasnât happened yet, but should be looked at very closely. Comcast now owns a portion of Hulu thanks to its purchase of NBC-Universal and rumor has it that it may be pushing to have Hulu become a service available only to pay TV subscribers. Just like NBCâs full, real-time viewing of the Olympics will also be limited to pay TV providers.
So there you have it. Comcast is ready for the fight with over the top providers and itâs playing to win. Sony seems to think itâs not even worth fighting over. Unless regulators get involved, I bet fewer customers will cut the cord, or see real television competition from OTT providers. Of course, I may be wrong. The web does have some good content.
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Guide to the Facebook Open Graph
Posted by Phil Nottingham on February 22, 2012 in the Facebook, Social Media, Video category
Open Graph is Facebookâs new protocol which allows 3rd party websites and webapps to connect user activity on-site with user activity on Facebook. Through defining âobjectsâ (piece of content) and âactionsâ (watch, read, listen etc) Open Graph enables your product to become an integral part of the userâs and their friendâs Facebook activity.
Through integration with the Open Graph API, third party content appears to users as updates through the timeline, news feed and ticker â allowing users to interact with content directly through Facebook, while observing the activities of their friends and receiving social recommendations accordingly.
This stuff is gold dust for any SEOs/Developers working with sites that regularly produce or host engaging online content/resources - be that blog posts, videos, apps, images, informational resources or any content form which involves active engagement from the user base.  If youâve got any sort of engaged community that typically visits your site on a regular/semi-regular basis â you need to be thinking about building an open graph app in order to catapult that engagement to a new level and really begin to see ROI from social media. Itâs not complicated to do and to explain the whole system to us, Distilled have brought in an expert.
Mixcloudâs Mat Clayton, a frequent speaker at distilled conferences popped into the office to give us the low-down on Open Graph â what it is, how it works and how you can use it to increase traffic and user engagement. Â
 Here are the topics and resources covered in the video:
1. What is Open Graph?
Mat covers the basics of Open Graph, explaining âObjectsâ and âActionsâ concept and how some of the biggest sites in the world are using it to improve social media ROI. For more information, Facebook have a great page Explaining the Open Graph and a page Explaining how the ticker works with Apps.
2. Enabling your App for Social Graph
Mat explains the process of creating an app, some of the technical elements involved, and how you need to think of the Open Graph concepts as relating to elements of your content. For further reading, check out Facebookâs excellent tutorial for building an Open Graph App. To start creating your app, you will need to register at Facebook Developers Center
3. Social Plugins with Open Graph
Facebookâs social plugins, such as Facepile are the core of building functionality into your site, which encourages users to link up their activity on your site with their activities on Facebook. Mat explains the conversion value of these social plugins with Open Graph functionality.
4. Authenticated Referrals
Mat explains what authenticated referrals are and how the system helps to dramatically improve brand awareness and engagement from users who may have never even visited your site prior to discovery through Facebook.
Phil Nottingham Phil is an SEO Analyst at Distilled London, where he specialises in video, wacky link-building strategies and complaining about poor design.
Phil Nottingham
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