The Hamburger Icon - A Premature Rise to Prominence?
Apologies for the failed attempt at a newsworthy headline, but maybe the following will make up for it. Over at exis web some research was conducted to evaluate the efficacy of the hamburger icon as a universal menu/navigation identifier on mobile websites. As a front end dev, I've seen the icon use in all sorts of mobile projects and I've even used it myself. But, as it turns out, it may not be the best choice if you want users to easily find your mobile nav. What the folks at exis found was that out of the four options provided to their testing base of 50,000 visitors (more demographics info in the article), the hamburger icon was the third most preferred. The most preferred option was the word "MENU" with a border around it (signifying a button), the second most was the word "MENU" with a hamburger icon, both of which were wrapped with a border and oddly in last place was just the plain ol' word "MENU". Now you might say that this seems as obvious as heck, but from a practical standpoint it's a good thing to know that we shouldn't be defaulting to the hamburger icon when designing or building a mobile interface. It seems that the hamburger icon is probably best deployed when its space is at a premium or maybe if the site being built is not based on English language content, so maybe "MENU" wouldn't be appropriate. The article also noted that recent research from the Nielsen Norman Group showed that users have widely established that the magnifying glass icon is a signifier of search functionality, but have not yet made similar connections with the hamburger icon for menu or site navigation functionality. Same goes for the map-marker (tear drop shaped) icon that is used on Google Maps. Interesting stuff (if you're a UX nerd like me)! All of this may change in the next couple years though as exposure to these icons may be increasing. I think the biggest point of influence will be our mobile devices. Nowadays, we come in contact with Android or iOS interfaces even more than our desktop options. The more these icons are used, the more we'll adapt to them although possibly at the expense of some user frustration. Question is: is the hamburger worth it?














