Deirdre A. Carroll

Millennial Influence October 2015, edited by Deirdre Carroll

Deirdre Carroll SENIOR EDITOR, SOCIAL MEDIA DIRECTOR Vision Monday New York, New York

CHOSEN BECAUSE… “Dee’s creativity in VM’s coverage of frames and sunwear brings new perspective to readers, online and in print. Her style and her ‘eye’ has raised VM’s profile among the fashion eyewear companies and retailers in the U.S. and abroad.”

With a B.A. from Lehigh University, Deirdre Carroll’s keen interest in fashion led to an A.A.S. Cum Laude degree in fashion merchandising management from New York’s Fashion Institute of Technology. She did editorial work at YM Magazine and Family Circle and for a brief time in corporate PR before joining VM in 2006.

Carroll interviews designers, executives and celebrities around the world. She conceived VM’s successful trend-spotting Style.Pages, its popular Check.Out, and each week’s Bold Face celebrity eyewear web posts. Carroll reports news for VMail and oversees and writes VMail ProductWatch. She’s tackled cover stories ranging from last month’s “FrameWorks” article to architecting the retailing excellence “D.A.R.E Awards,” the “A Day in the Life” project and more.

She will be editor of VM’s Millennial Project, a year-long print, web and live event series, part of a Jobson 2015 editorial initiative with sister pub, 20/20 Magazine. Carroll also established and manages VM’s social media, including ideas like the #VMSpirit campaigns.

“I enjoy my job and have the pleasure of working with some of the best, most knowledgeable people in the industry, who inspire me to raise the bar,” she said.

I am first and foremost a fan of blogs and any fan of blogs recognizes that the blogger evolves over time, as we all do. Most of us just don’t have a documented chronicle of it so it’s easy to lose sight of how far we have come. I am starting this blog because my personal journey has been a long and convoluted one and I don’t want to take it for granted any longer. I would like to begin to honor it.

Being emotionally vulnerable, exposing myself to world and its potential ridicule, which I believe to be a crucial to this process, is a wildly uncomfortable and deeply terrifying concept for me but I’ve come to believe it’s necessary for the next stage of my evolution and growth as a (not totally self-absorbed) human being.   

But let’s be real. I also love shoes, and pretty clothes, and tasty food, and yummy drinks. I’m a single women living in New York City with wonderful and interesting friends and I have a deep appreciation for the ridiculous. So all that will be reflected here too. Have no fear, it’s not ALL going to be deep insights into my psyche. Sometimes I will just be really excited about a new pair of heels or rub the delicious meal I just devoured in someone’s face. Hey, I am only human. And you are too and I suspect that at the end of the day we’re all more alike than we are different.