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Customer Transaction Cards is a customer profitability application designed to create statement of transactions of each customer to effectively manage customer spends. The application is integrated...

Customer data can be aggregated and unified, using web services offered by marketing tools housing customer data. But the challenge is to aggregate, unify, derive insights and applying it to action...

If you are looking for a marketing assistant to monitor and engage your online visitors, this marketing robot can stand by you. Plumb5's Marketing Robot is an automation script, which automates onl...

Overview: A market research agency wanted to know the individual behaviour of respondents on their website, before and after taking their online survey. This activity would have helped the agency i...

In the era of global uncertainty and depressed world economy, one sector has seen some impressive growth trends – that is e-commerce! Global e-commerce sales reached $1.1 trillion in 2012, up by 21...

There are about 2.5 bn people online, less than one fifth of them shop online regularly but they account for nearly $1 trillion of sales a year, that’s up by almost 21.9% compared to last year (201...

Overview: Marketing team of an insurance company wanted to extend their retention campaigns on their websites for their logged in customers Based on the segmentation data available offline, they wa...

Background: An e-commerce company, competing in a tough market environment, was struggling for visitor retention. The site had huge number of visits every day but most of the visitors exited after ...

Overview: An online digital marketing company providing various services to its clients which included search engine marketing, social media marketing, engagement, analytics, e-mail marketing, vide...