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Advantages and Disadvantages of Using whatsapp Broadcast  - Making Whatsapp broadcast is certainly one of the simplest methods of promotion on Whatsapp for quick content delivery. However, while creating whatsapp broadcast is relatively easy, it also has several disadvantages: 

No personal privacy of group members: Any new visitor can view other's contact information and message groups even those personally known to them. This will be a major issue if your group has a large number of members since you will have to provide security options so that new members can join without worrying about their personal information.

You can go to Settings and then Privacy to set the private profile option and ensure that only group members can join the chat. Another thing that you can do is to make sure that your public profile does not show up in the group chats. There are various other security options available in whatsapp broadcast but these two solutions should help you in avoiding abuse and harassment of your members. 

Limited sending and receiving features: Unlike other mobile messaging platforms, Whatsapp allows you to send messages to multiple contacts at the same time. However, sending a single message to all your contacts won't be possible unless you use Whatsapp broadcast. If you wish to send messages only to selected group of friends or just a specific person then you should use Whatsapp groups instead.

To select a certain group, you may either click on "View", "Find" or "Add". Once you select a certain group, you will be presented with various options, which include names, email addresses, phone numbers and fixed locations. In short, you can send a message to as many people as you want but only the ones in your selected list. 

Limited sending and receiving features: While the whatsapp broadcast feature offers one-click sending of messages to multiple contacts, sending messages to multiple people at the same time is a bit tricky.

It has been found that some people can send messages to the whole group of their selected friends without any problem but others tend to get this error message stating that there are no available messages for that particular contact.

To avoid getting this error, make sure that the person whom you are sending messages to has his or her name in the contact list. Apart from this, you should also not send the same message to more than two people in one group. You can select two people from two different lists or one person from two different lists.

Unknown contact names: Another major disadvantage of using whatsapp broadcasts is the fact that the list of users can become very long with many unknown or fake names. To avoid this problem you should restrict the list of users for a short while.

Create a shortlist of your preferred contacts and assign a random name to each of them. If you don't want to use whatsapp groups then create a whatsapp broadcast with a randomly assigned name. This way you can make sure that only people who really wanted to receive your broadcast received it.

Blind carbon copy: A major disadvantage of using whatsapp broadcast for sending a small amount of messages is that the message gets cut off when the recipient looks at the last line of the message.

To solve this problem you can always preview your broadcasted messages before sending it to anyone. There are various apps available that do this for you. One such example is Carbon Copy Pro.

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