daria lara

"Not a Rocket Science” is concept that re-imagines settings for Freshbooks web app.

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Smart Car Canada  asked us what will transportation of the future cities look like. Here is our response!

Our task was to initiate a shift in the perception amongst the citizens in the Greater Toronto Area with respect to the plight of the homeless. The shift is intended to result in actions that challenge the status quo and change the lives of the homeless.

April 29 - May 3

awkwardness + watercolours = my business cards

Animation that reflects on history of narrative and proposes new tool for storytelling. Co-Tell is platform for creation and co-creation of stories. E rated it embraces presence of technology in our children’s lives. 

Trend analysis begins with a mapping of all current events and issues. The area of interest, Big Data, applied as a filter to the map. Next stage is to cross-pollinate as many points as possible and speculate about  possible outcomes. Once cross-pollination is done and strongest concepts are chosen, you can write scenarios of the future products and services.

Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature's time-tested patterns and strategies.

Co-Tell empowers children of all ages to create and collaborate. Using audio, video, image, and text inputs children’s narrative will become rich and personal.

Every day you engage in self-construction through social media. The data you generate is as unique as your DNA. Meet DaNA, your data DNA, the essence of your personal data.  Big corporations have been investing in this data for years, for marketing purposes, but it have not been long since you started to rip benefits of this data in more direct way then targeted advertisement. Self-expression, self-awareness, and social currency are only few examples of those benefits. 

We were asked to brainstorm future of Kobo e-reading experience.Here are 3 concepts that explore opportunities in storytelling.

Bugpacker is a natural solution for bedbugs hitchhikers. Lavender and mint have been known for its bug repellent properties. Bugpaker sachet can be placed next to sleeping area and luggage to prevent unwanted “visitors”. 

Education-Play-Leisure brainstorming session with fellow designer Avideh Saadatpajouh

Good question is far more valuable than a good answer. What if technology had motherly instinct?Searching for design opportunities by creating journey map of “motherhood”.

Emerging trends’ analysis is a backbone of innovative concepts.