dan salva

A powerful reminder that no brand is truly dead—they are simply waiting for the right story to be told. Read the full story at dansalva.com >>

Complexity is easy. Simplicity, however, requires courage, discipline, and deep empathy for your customer's limited time and cognitive energy. Read the full post at dansalva.com >>

In a world drowning in "impactful" and "disruptive" content, the most radical thing you can do is be clear, be specific, and be human. Read the full post at dansalva.com >>

Anchor your brand in a singular, powerful narrative, and your authority will follow you onto every platform you touch. Read the full post at dansalva.com >>

The Narcissus Trap occurs when the brand’s internal perspective (what we do) outweighs its external utility (what we do for you). Read the full post at dansalva.com >>

Give your audience the power to choose, and they will almost always choose to stay. Read the full post at dansalva.com >>

Typography is not just a vehicle for information. It is an emotional cue. Read the full story at dansalva.com >>

Your brand has a face. Now, it’s time to give it a sound. Read the full post at dansalva.com >>

By intentionally choosing your brand colors, you ensure that the story being told is exactly the one you intended to create. Read the full story at dansalva.com >>

Your brand isn’t giving a monologue. It is facilitating a massive, public conversation. Read the full story at dansalva.com >>

Your brand lexicon is the tool that moves your brand from being a collection of voices to a unified, powerful story. Read the full story at dansalva.com >>

Writing complex sentences is easy. Simplifying complex ideas so a non-expert instantly understands them is the hardest work a brand will ever do. Read the full story at dansalva.com >>

Your brand is not a static collection of assets, histories, and features. It is a dynamic force that facilitates the transformation of your customers. Read the full story at dansalva.com >>

Whether you are defending a half-century of dominance or building a founding myth from a blank page, your timeline is your most potent marketing tool. Read the full post at dansalva.com >>

When your internal brand story is strong, you won't have to sell your brand to customers because your employees already live, breathe, and embody it. Read the full story at dansalva.com >>

The Micro-Story strategy works because it respects the user’s time while providing immediate emotional value. Read the full post at dansalva.com >>

Specs can be copied. Price can be undercut. But a brand that makes a customer feel understood, safe, and empowered is nearly impossible to replace. Read the full story at dansalva.com >>