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todays bird
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❣ Chile in a Photography ❣
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Product Placement

titsay
Lint Roller? I Barely Know Her
he wasn't even looking at me and he found me
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Not today Justin

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@dangranger-blog

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Daniel Granger: My interest in radio advertising
I first became interested in radio while working for a documentary production company contracted by the History Channel. Finding myself spending long hours stuck in L.A. traffic, I became board with repetitive playlists on FM stations and ventured over to Talk Radio. I quickly fell head over heels in love and started feeling like I was working in the wrong business. After a little research, I learned of the opportunity in radio advertising sales. I approached the most popular News Talk in the U.S., KFI AM 640, and secured a job as a salesman. A year in, however, I was on the verge of losing my job due to low sales numbers. It was at this time that I discovered the wealth of advertising knowledge available through books, blogs, and the world around me. Gradually, I learned not only how to sell ads, but also how to make them effective. Many advertisers focus on making entertaining or sexy advertisements, but these are not necessarily what makes a product sell. Focusing on what an advertisement says is just as imperative as focusing on the audience it attempts to reach. Also key is how the ad’s message is delivered, and who delivers it. Having known personalities endorse your product is an easy way to advertise successfully. Popular radio personalities have established a trustworthiness that advertisers can use to their advantage. When an individual hears something endorsed by a trusted and amiable voice, he or she is much more likely to transfer that trust to the product itself. Unlike typical celebrity endorsements, radio personalities are trusted personal voices on which an audience consistently relies. An audience is bound to feel more connected to radio personalities than to celebrities, who seem to exist in a completely different world. Radio advertising uses this phenomenon in a unique and effective way.
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Sir Winston Churchill
I find Sir Winston Churchill to be one of the most inspiring public leaders in recent history. Most famous for his leadership of the United Kingdom during World War II, Winston Churchill was a masterful orator, British army officer, historian, writer, and artist. While serving in campaigns in India, Sudan, and the Second Boer War, Winston Churchill attracted the world’s attention as a war correspondent, writing pieces depicting the war efforts. He continued his writing throughout his life, authoring two biographies, a novel, his memoirs, and other works, including The Second World War and A History of the English-Speaking Peoples. In recognition of his enormous literary contributions and stirring oratories, Winston Churchill was honored with the Nobel Prize in Literature in 1953. Several prestigious institutes of higher learning awarded Winston Churchill honorary degrees, including Harvard University and McGill University in Canada. Entering politics in 1900 as a member of Parliament, Winston Churchill became the Prime Minister of the United Kingdom in May 1940, five months after the country entered the Second World War. As Prime Minister, Winston Churchill valiantly led the nation through five additional years of war against Germany and the other Axis powers to the Allied Forces’ victory in 1945. Although Winston Churchill lost his reelection bid in 1945, he returned to the position of Prime Minister in 1951, serving for four years. Winston Churchill’s death 10 years later in 1965 was marked with a state funeral, attended by numerous world dignitaries.

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