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Pollo Tropical and Social Media Marketing

Pollo Tropical is a food chain restaurant store started in Miami, Florida. Pollo Tropical began as a family business in 1988, and it was founded by Jewish brothers Stuart and Larry Harris (not what most people expect). Because of its name, people mistakenly assume they serve Mexican Food. The franchise is built upon the cuisines from the Caribbean. The main dishes include marinated and grilled chicken plus other meals like pork, shrimp, black beans and rice. The business has over 140 locations in the United States of America, and its corporate office is in Miami, Florida. The firm was acquired from Carroll Restaurant Group in 2012, and it is now a subsidiary of Fiesta Restaurant Group.

Social media marketing is essential to the restaurant industry because the industry relies heavily on word-of-mouth advertising. Most social media platforms are places where people share their opinions about likes and dislikes. The most common platform for restaurant advertising in 2018 was social media and is utilized by 63% of restaurateurs (Tetreault & Beltis, 2018). When done correctly, social media marketing can increase sales through building relationships online with present and future customers. With authentic interactions with customers, social media marketing can also create brand advocacy and show company transparency to their customers. In today’s world, customers prefer and expect social interaction from businesses. A company should have a social media marketing strategy to achieve success in social media marketing. Profiles on Facebook, Twitter, Instagram, and YouTube are norms for platforms on social media. The use of social media in the restaurant industry is essential, and companies can increase their return on investment (ROI) if they follow a well-constructed social media marketing strategy.

Pollo Tropical on Social Media Platforms

The Pollo Tropical has extensive social media exposure. This assertion is hinged on the fact that the market is not only on Facebook but also Twitter, YouTube and Instagram. Additionally, the company has its own platform Pollo Tropical Television (PTTV) that relies upon the YouTube video generator to run customized advertisements on the various products on their platform. On YouTube, the company has over 2500 subscribers and 39 posted videos whereas, on Facebook, the official company page has around 181,746 likes with over 177,000. Additionally, on Twitter, the company has 6,749 followers with over 35,800 tweets. Similarly, the business has a following on Instagram with 7,917 followers.

The company is most dependent on Facebook for their social media marketing. This claim stems from the fact that despite the high number of likes, Facebook offers a means for evaluating the quality of service being rendered by the business. Additionally, the effectiveness of this platform remains evident from the almost 582 recommendations. Moreover, the company boasts over 7,000 real opinions posted on its page. Furthermore, it remains imperative to indicate that the company relies mostly on Facebook as it also offers an automatic messaging service; this ensures that clients receive a real-time response (Müllern, 2011).

The comparison between the social commerce on Facebook and Twitter reveals the massive disparity in the social media platforms. Additionally, whereas Twitter remains stringently controlled and regulated, Facebook offers a slightly interactive experience for the business. The social commerce features in Facebook remains more impressive compared to those of Twitter. The boosting of an account is possible on Facebook at affordable rates (Leung, Bai & Stahura, 2015).

Social Commerce Strategy

Pollo Tropical is utilizing several platforms in their social commerce strategy. They have a company website that has good search engine optimization (SEO) as well as good on-site indicators. The company has a mobile app on iOS and Android. Facebook, Twitter, Instagram, YouTube, and Pollo Tropical TV are the social media platforms that Pollo Tropical prefers to use. The strategies Pollo Tropical utilizes to encourage social commerce sharing to help facilitate sales are share tools, recommendation indicators, reviews and ratings, reward system, and testimonials.

Some of the ways Pollo Tropical encourages and facilitates influence and impressions are by posting coupon codes.

Pollo Tropical engages people to enter contests.

They engage and encourage sales by celebrating national holidays.

Pollo Tropical posts on social media platforms and raises money for charities through sales such as breast cancer.

Pollo Tropical also supports several charities to help schools, local organizations, police, and firefighters.

Monetizing traffic flow from a business website or social media page highlights an effective social e-commerce campaign Around 50% of each day’s sales are directly impacted by social media marketing (Khan, 2014). Pollo Tropical has created a legit and credible following online that not only posts the right content but creates engagement with the right audience. The company’s Facebook, Instagram, and Twitter accounts are utilized for engagement and influence to create a relationship with its target market. YouTube has many user review videos that are positive as well as negative. The Pollo TV channel shows videos of new products, “limited-time” product promotions, and sales promotions. They provide the videos in English and Spanish languages. While Pollo Tropical utilizes all these platforms, Facebook and Twitter see the most action by the company and customers.

Content and Sentiment Analysis

Online ratings and reviews, as well as content and sentiment analysis, can uncover valuable information about a brand and how well the business is connecting and engaging with the market. Companies can learn how people think or feel about their company and its products. The video is an example of an online rating and review using the YouTube platform.

Pollo Tropical started re-branding in October 2017 and has been working to revamp their social media marketing strategy. A content analysis was conducted using a program called Keyword Density Checker which analyzed the keyword density of Pollo Tropical’s website. Overall, the content analysis is good with 68 keywords and a website load time of .33 seconds. Below is the content analysis of Pollo Tropical.

Facebook Sentiment Analysis

Pollo Tropical is most dependent on Facebook to do social media marketing. The company relies mostly on Facebook as it also offers an automatic messaging service; this ensures that clients receive a real-time response (Mullern, 2014). Sentiment analysis was conducted using a program called Likealyzer. Some areas could use improvement. Below is the sentiment analysis for Pollo Tropical’s Facebook account.

Twitter Sentiment Analysis

Twitter is a very useful tool in giving the Pollo Tropical brand a voice and a personality. Twitter says 1.6 billion unique visitors per month see tweets on third-party properties, which corresponds to 500 million tweets per day and around 200 billion tweets per year (Lake, 2018). A well- managed Twitter account is crucial. Sentiment analysis was conducted using a program called NCSU (North Carolina State University) Tweet Sentiment Visualization App. Below is the sentiment analysis for Pollo Tropical’s Twitter account for the past seven days.

In this sentiment analysis, each tweet is shown as a circle positioned by sentiment, an estimate of the emotion contained in the tweet’s text. Unpleasant tweets are drawn as blue circles on the left, and pleasant tweets as green circles on the right. Sedate tweets are drawn as darker circles on the bottom, and active tweets as brighter circles on the top. In this chart, Pollo Tropical has a favorable sentiment.

In the tag cloud analysis, common words from the emotional regions Upset, Happy, Relaxed, and Unhappy are shown. Words that are more frequent are larger.

In the timeline analysis, tweets are drawn in a bar chart to show the number of tweets posted at different times. Pleasant tweets are shown in green on the top of the chart, and unpleasant tweets are shown in blue on the bottom.

Instagram Sentiment Analysis

Instagram is a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Instagram users provide a wealth of potential material for Pollo Tropical. Sentiment analysis for Pollo Tropical was conducted, and the company was compared to its top competitor Moe’s Southwest Grill. The program used is called Socialbakers. Below is the sentiment analysis for its Instagram account.

Assessment and Recommendation

The primary goals of a social media campaign should include creating brand awareness, improving the quality of service, and creating walk-in person sales. When the analysis was conducted on Pollo Tropical’s Facebook page, it is evident that there are improvements to be made. The Facebook profile scored 58% on the criteria field “Activity” and 44% on the criteria field “Response.” It evident that Pollo Tropical should increase the number of posts per day to increase user engagement. They should” like” more pages to encourage cross domain interest which would boost overall engagement. Pollo Tropical scored low in response rate and response time. The business should increase response rate as this is indicative of a responsive brand. The company should improve on response time to user posts. Facebook allows for real-time interaction, and users demand fast responses. The Pollo Tropical Facebook platform should be re-strategized to enhance the performance of communication with users. The Twitter account seems to be well maintained and running smoothly. I would suggest keeping on top of response time and user interactions. As for the Instagram account, the analysis compares the activity of Pollo Tropical competitor Moe’s Southwest Grill. It is unfortunate that Pollo Tropical is categorized as a Sleeper. It is evident that this platform needs attention and a social media marketing plan. Incorporating sponsored ads, partnering with influencers for a broader reach, collect user-submitted photos, create interactive branded hashtags, and posting at the right time are few ideas to help build awareness on Instagram. Most importantly, it is essential to use a metric tool to measure the results of each platform as Pollo Tropical implements its new strategy.

The basis of a strong social media campaign should be the creation of a stable consumer base and more sales. Nudging the consumer to complete the purchase cycle remains an important step in monetizing social media marketing (Garner, 2017). Advertisements are programmed to trigger a client’s need or want for a service or good. Upon seeing the ads, clients start to consider buying from the page. Therefore, the primary objective of Pollo Tropical should be monetization of the likes and comments. The success of a social media campaign directly correlates to the number of units purchased; nonetheless, it remains imperative to note that social media platforms provide a community for buyers to engage (Wordstream, 2018). In conclusion, it is suggested that Pollo Tropical revise the social media marketing plan for Facebook and Instagram for optimal brand awareness, quality customer service, improving the quality of service, and creating walk-in person sales.

Reference

Garner, L. (2017, November 23). Three steps in implementing a social commerce strategy - We Are Social USA. Retrieved from https://wearesocial.com/us/blog/2017/11/three-steps-in-implementing-a-social-commerce-strategy

Khan, J. (2014, August 15). 6 Key Components of an Effective Social Commerce Strategy. Retrieved from https://www.socialmediatoday.com/content/6-key-components-effective-social-commerce-strategy

Lake, L. (2018, October 10). Twitter: A Valuable Marketing Tool? Retrieved November 24, 2018,from https://www.thebalancesmb.com/

Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality & Tourism Research, 39(2), 147-169.

Müllern, T. (2011). Facebook as a marketing channel. A study of ecommerce retailers’ Facebook page ambitious (Doctoral dissertation, Master Thesis. InternationellaHandelshögskolan, Jönköping, Sweden).

Tetreault, A., & Beltis, A. (2018, October 10). 60 Restaurant Industry Statistics for Restaurant Owners in 2019. Retrieved November 23, 2018, from https://pos.toasttab.com/

Wordstream. (2018). Social Media Marketing for Businesses | WordStream. Retrieved from https://www.wordstream.com/social-media-marketing

dabigdogle-blog

Hello, Khristina, you have provided a lot of information about Pollo Tropical, Great details on your overview it provide visual of information that is understandable. The graphics give people an actual idea of what kind of food the business have and the price. Everyone loves to each chicken especially when it is mixed with Tropical flavors.Also, great input on key words that can help someone find the restaurant. Awesome job on your final paper.

#NECSOCIALFINAL #@NECSOCIALMEDIA

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Children Miracle Network

The Children Miracle Network Hospital is a non-profit organization that raises money for children’s hospitals, medical research, and community awareness of health issues children face every day. Founded by Marie Osmond, John Schneider, mick Shannon, and Joseph G. Lake by putting together a telethon that raised about $4.8 million for 22 hospitals. Since 1983, CMN has raised over $5 billion to help more than 10 million children who have been served by the organization. Of all the money that is donated 12% of it goes towards equipment and 88% goes towards special services.

Children Miracle Network service 170-member hospitals that provide 32 million treatments a year to children across the U.S. and Canada. The organization depend on donations and community supports to help make it possible for all sick children to be cured of any sickness that keep them down. Social media provide a platform for people all over the world to be able to donate and give back to children who have no one else to count on. People across social media accounts can pass on real time information that provides an opportunity for others to see first hand the struggles the children go through and in return they donate and get others that they relate to, to donate also. Children Miracle Network is a charitable industry and social media uses this industry to raise funds through donations by its account holders in which the funds are donated to the appropriate hospitals to fund research and family needs for the child being serviced https://chfrichmond.childrensmiraclenetworkhospitals.org/.

The Children Miracle Network has several social media platforms that they use to help promote awareness and fund hospitals to help save many lives. CMN uses Facebook, Twitter, LinkedIn, Instagram and YouTube to spread awareness and get donations. CMN Facebook page has 380,427 people like in their community and 363,325 people following https://www.facebook.com/cmnhospitals/?ref=page_internal. On CMN’s Twitter account there are 17.8k tweets, 4,540 following, 35.4 followers, 43k likes https://twitter.com/cmnhospitals. On LinkedIn CMN has 9, 309 followers, this site can also be used to help people find jobs within the hospital pertaining to their skills https://www.linkedin.com/company/cmnhospitals. On Instagram, CMN has 957 posts, 47.8 followers and 554 people following https://www.instagram.com/cmnhospitals/. And lastly, CMN has 21, 362 YouTube subscribers on its page https://www.youtube.com/channel/UCEPj015XSgEXe7a9BggujWg.

The Children Miracle Network would use all their platforms equally. After doing careful research and looking at the information provided on each platform the organization dispatch mostly the same content to all the platforms. From the data above there is a lot more engagement within the Facebook network, with twitter coming second. For the Children Miracle Network Hospital to reap full benefit they must distribute the same amount of information for the users can stay updated. Their strategy is to connect to as many people as they can to gain as much funds possible to keep replace equipment and to be able to provide service to as many children as possible.

Social commerce strategies are ways that marketers can approach social commerce (the ability to buy and sell) among the people they engage. There are six key contributors to social commerce. According to Tuten & Solomon (2018), “Social commerce offers enables the marketers to monetize the social media investment by boosting site and store traffic, converting browsers to buyers, and increasing average order value. It solves the dilemma of social media return on investment. Social commerce applications result in more data about customer behavior as it relates to the brand. Social shopping applications enhance the customer experience and makes sharing brand impressions easy. Finally, brands can keep up with the competition, and maybe differentiate themselves from others in the e-commerce space (p. 305).”

Children Miracle Network uses social media communities, social publishing, social engagement and social commerce. The promote their site and engage with account holders and they post ads on their page to support and promote the network. Building relationships and sharing awareness converts into transactions of donations through social media by the people from the many connections and word of mouth communication.

Children Miracle Network has many critical relationships with many groups and individuals. CMN partners with Walmart, Costco, Panda Express, Ace Hardware, Credit Union for Kids, Speedway, Marriott, ReMax, Rite Aid, Publix, DQ, Loves, Giant, Circle K, IHop, McLane, Delta, Marriott Vacations Worldwide, Stripes, Sunoco, Wawa, Phi Delta Epsilon, Log a Load for Kids, Phi Mu Chapter, Direct Energy, Casey’s General Store, CO-OP, Kirkland Signature, Great Clips, Driven Brands, Kiwanis, CDW, Cefco, Coca-Cola, United Networks of America and General Mills https://childrensmiraclenetworkhospitals.org/our-partners/. All these businesses contribute and/or raise funds to help the cause. Everyday someone get service or by products from these businesses and a percentage of the revenue is donated to help create hope for the future for the kids in the hospital and their families.

People and individuals are very optimistic about the outcome of these treatment and the overall view of the hospital and their staff. Families and friends show extreme gratitude for the people who donate, the relationships they build with outside support, and the time the staff and doctors take to improve the lives of innocent children. People love and fell great to be apart of the brand.

https://twitter.com/ChildrensRVA/status/1057711432454864896 Image from Twitter about children lives being out of this world.

https://www.youtube.com/watch?v=1dU8wQBIM_A In this video Miss Colorado 2018-19 expressed her gratitude for having the honor to be apart of the journey of a teen who is going through cancer and not wanting to cover it up with wearing a wig.

https://www.youtube.com/watch?v=twcA3Mr-rKE#action=share In this video Josh Sunquist shares his story now about his recovery from cancer when he was 9-years old. Because the Children Miracle Network helped him and gave him another chance at life, he wants to spread the word about making donates.

https://www.facebook.com/donate/338137406743945/ This Facebook share a birthday wish from a young girl named Kayla Lacoste. She wants to raise money because life means a lot to her and she wants to make sure she can support save kids lives.

https://childrensmiraclenetworkhospitals.org/re-max-olson-estates-hosts-two-fundraisers-for-cmn-hospitals/ Re/Max is showing their fundraising event and how effect they were to raising funds.

Overall, the Children Miracle Network has provided valid information, stories and testimonies from their organizations that promotes itself. To others life matters and they want to find meaningful ways to contribute to their child, their friend and/or family. Providing people with the tools they need to support and engage with the kids and their families is memorable and they want to cherish every moment.

Using social media brings millions of people across the globe together for a great cause. CMN is promoting their brand and they are also giving people opportunities to get involved and donate right from the social media page. Overall, the strategies they are using does not need to change and no recommendations are needed. When a person access any of the social media site to look up information about Children Miracle Network they can tweet and post message about the organization and their friend will pass the information along. Also, individuals can donate right from the page. It is a great honor to present this information for many to read and gain knowledge of the organization and to donate.

References

Tuten, T. L. & Solomon, M. R. (2018). Social media marketing (3rd ed.). Thousand Oaks, CA:

Sage Publications. ISBN: 9781526423870.

https://chfrichmond.childrensmiraclenetworkhospitals.org/.

https://childrensmiraclenetworkhospitals.org/re-max-olson-estates-hosts-two-fundraisers-for-cmn-hospitals/

https://www.facebook.com/donate/338137406743945/

https://www.youtube.com/watch?v=twcA3Mr-rKE#action=share

https://www.youtube.com/watch?v=1dU8wQBIM_A

https://twitter.com/ChildrensRVA/status/1057711432454864896

https://childrensmiraclenetworkhospitals.org/our-partners/

https://www.youtube.com/channel/UCEPj015XSgEXe7a9BggujWg

https://www.instagram.com/cmnhospitals/

https://www.linkedin.com/company/cmnhospitals

https://twitter.com/cmnhospitals

https://www.facebook.com/cmnhospitals/?ref=page_internal

#NECSocialFinal

Follow a Journalist

David Muir appeal to me because he is a digital immigrant living in the time of digital natives. He is a journalist who write and report on news that impact every demographic around the world. He goes back to the roots of writing news and use social media and technology tools to express his findings to all age groups with clear understanding. On his ABC World News Tonight twitter account, he has 131K tweets, 463 following, 1.34M followers, and on his Journalist, Anchor, ABC World News Tonight, 20/20 David Muir @David Muir twitter account he has 7,514 tweets, 1,474 following, 755K followers. Based on David Muir numbers of followers I do think he has a lot of online influence, he has a great impact on everyone he encounters and on people who view him on television and social media. He goes out in the world and he cover the news in place no on will go and he stand up for all cause to help support everyone. I do think he is savvy on social media because he makes good judgement in the news he put out, he is very aware of situations he put himself in and he is very knowledgeable and understanding to information around him. He does help market the news organization online. Everyone seems to like what he does and have to say and that make them view the contents of the social media online. Nowadays people tend to just view the social media accounts instead of the news because it is faster, and the content is only on specifics the viewers want to view instead of all the news that is displayed on cable television.

https://twitter.com/ABCWorldNews/status/1063824083002056704

https://twitter.com/ABCWorldNews/status/1060995819459858432

https://twitter.com/DavidMuir/status/1063940739950882816

https://twitter.com/DavidMuir/status/1063939049977716737

#NECNews

Facebook and the Election

I do think that Facebook and other social media platforms had a hand in the outcome of the presidential election in 2016, in which Donald Trump won. After, doing a little search and finding more information about the issue it is said that Facebook played a major role in the helping of the funding that was brought in by fake news ads. According to Lapowsky (2016), “Over the course of the election cycle, Trump’s campaign funneled $90 million to Parscale’s San Antonio- based firm, most of which went toward digital advertising. Facebook and Twitter were the reason we won this thing, he says. Twitter for Mr. Trump. And Facebook for fundraising.” “Facebook was hugely influential in the presidential election, in large part because Trump’s campaign embraces Facebook as a key advertising channel in a way that no presidential campaign has before- not even Clinton’s.” The key takeaway that fueled the fake news was the increase of viewings of cable tv. Viewership jumped 8% to an average 3.1 billion viewers and rose 10% for Fox News, CNN and MSNBC which projected to 4 billion. This fake news was about how Clinton’s health was bad and how sick she was to Pope Francis endorsing Trump, to Clinton working with ISIS to help sale them weapons. This news was about anything that would stop people from voting that was bad for viewers. Mayor Riley from GA posted fake news about the election dates that was not true https://twitter.com/i/web/status/796042125200814080 and another form of misinformation from an Urban Outfitter said that the voters need to have a “voters registration card” and their identification to vote https://blog.urbanoutfitters.com/blog/uo_guide_get_out_and_vote.

References

Lapowsky, I. (2016). Here’s How Facebook Actually Won Trump the Presidency. Retrieved from https://www.wired.com/2016/11/facebook-won-trump-election-not-just-fake-news/

https://twitter.com/i/web/status/796042125200814080

https://blog.urbanoutfitters.com/blog/uo_guide_get_out_and_vote

#NECFakeNews

owenlloyd27

A Look at the Lemon Face Challenge

The Lemon Face Challenge began with a little Girl named Aubreigh Nicholas who was diagnosed with DIPG a disease that is largely unknown by most people. “Diffuse Intrinsic Pontine Glioma (DIPG) Diffuse intrinsic pontine gliomas (DIPG) are highly aggressive and difficult to treat brain tumors found at the base of the brain. They are glial tumors, meaning they arise from the brain’s glial tissue—tissue made up of cells that help support and protect the brain’s neurons”.(Dana-Farber Cancer Center). It is a terminal form of cancer in the brain stem usually affecting children 5-9 years old. Aubreigh Nicolas was diagnosed with this disease and her family created a Facebook page of Aubreigh’s Army with 30, 000 followers. On her 11th birthday Aubreigh sent out a lemon face challenge to some of her friends and the coach of the University of Alabama Nick Saban who then accepted the challenge and posted a video. The challenge then went viral and was shared by school organizations and sports teams, teachers , students in Mobile Alabama and across the country to other places to support awareness of DIPG. The lemon face challenge was not a new concept and Aubreigh chose it on her birthday to raise awareness and funding for DIPG.

Since Facebook is a social media application it was a good place for Aubreigh to start her campaign on raising social awareness of her disease which is not well known. By challenging the coach of the University of Alabama Football team, Nick Saban, who already has his own huge following and then him posting his video to Aubreigh on Facebook gave an immediate jump to her challenge helping it to go viral. See his video here: https://youtu.be/8VEG8xB0LuY

Facebook is a means of communication that can reach a large group of users and your friends can share the post with their friends passing it along at a quick rate of speed. It allows people with a shared interest to communicate, in this case Aubreigh’s Army page with its large following of 30,000 and Coach Saban followers which is 304,979 at present is a big audience. Although the Lemon Face Challenge was not a big on all the social networking sites it gained a lot of notoriety and raised money for research.

The Dodger’s accepted the challenge and after doing it the Dodger’s issued a challenge to the Arizona Diamondbacks so this helps the challenge to go viral and to gain popularity.

This was a great marketing strategy to spread the challenge.

There are all types of factors that affect how or if something will go viral and marketers try to harness those factors to promote their brands but it is not always so clear cut. There are many different challenges and videos and memes on social networking sites and some seem to take off and others don’t. The Lemon Ice Challenge was interactive and for a good cause inspiring others to join in on something that was not that difficult to do. Another factor is that there was no cost involved all you needed to have was a lemon to participate, of course you could donate to the cause but either way you could participate with very little effort which may cause people to just join in to support Aubreigh.

https://youtu.be/H2r0-y9okj4

Although I identified the Lemon Face Challenge as the one put out by Aubreigh there have been and continue to be more lemon challenges’ such as “The CDCN Lemon Challenge” https://www.cdcn.org/lemonchallenge and “Lemon’s for Luekemia” https://www.healthline.com/health-news/how-sucking-on-a-lemon-can-help-fight-leukemia

Again like the ice bucket challenge many different groups can adopt these challenges in order to inspire awareness. When Aubreigh made the challenge to her friends and coach Saban she had no way to know how far the social challenge would go but with the vast reach of the social media and the fact that people are virtually plugged into their social media sites it was not surprising that it went viral.

dabigdogle-blog

Hello Owen, great blog post. I think this was a great way for this young girl to get the people she knew to support her and make funny faces. Getting donations can be a hard thing and some diseases are unknown to many but when a challenge is posted many people come running to support such a great cause.

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#Movember

#Movember2018 is a charity to helping men find a way to fight prostate cancer, testicular cancer, mental health and suicide prevention. This was a chance to put on and/or take off mustaches and do what you love already and support prevention. In 2003, two friends came up with growing a Mo. Inspired by a friend’s mother who was fundraising for breast cancer. They decided to make the campaign about men’s health and prostate cancer. They came up with the Movember rule and agreed to charge $10 to grow a Mo. They found 30 men who were willing to take the challenge and the emails started and the campaign begun. In 2004, the first 30 Mo Bro grew their moustaches and get participants to grow for a cause. Movember was registered as a company and a website was made. Research was conducted, and men’s health issues and prostate cancer was at the center of their cause. Ever since, year after year the campaign has ran and donations has poured in and it is still in play presently. From Melbourne, Australia, Travis Garone and Luke Slattery were the two bro who started this campaign in Gypsy Bar in Fitzroy over a quiet beer. Among them were Josh Armistead, John Bath, Mathew Campbell, C, Alex Denman, Anthony Devine, Jason Evans, Adam Garone, Stuart Geddes, Andrew Gibbins, Bill Gibbins, Greg Gibbins, James Gibbins, Mathew Gibbins, Oscar Gibbins, Josh Gurrie, Mark Kayler-Thomson, Craig Leonarde, Derek Lick, Travis Neilson, JOC, Anthony Power, N. Rodriguez, Jim Slattery, Simon Williams, Adam Majcher, The Unknow Guy 1 and The Unknown Guy 2.

Men unlike women do not consider health as much as women because they are men and they must be strong and hard for the world. Men like to set an example of being the winner, supporter, and head of their household and sickness is not supposed to happen. Men and young boys are our backbones of the next generation, the world need them to protect families, continue to provide, build and be role models for the new generations that come after them. To be “A Man of Many words” came about for men who had problems that they were facing but would not verbally express themselves to other. Every minute, a day, a man dies by suicide. 75% of suicides in the United States are men, so what can be done to curb these incidents: Talk, Ask, Listen, Encourage Action and Check In. Taking a stand and getting help does not make men appear weak it shows strength to know that they need and want help for something that is going on that they can not express. Talking about how you fell and what is going on can help find answers to questions you need to ask. When you sit down someone will listen and they can then encourage actions that can save lives and give men back to the world.

Men die an average six years younger than women across the world, for reasons that are preventable. Prostate cancer when some of the cells in the prostate reproduce far more rapidly than normal, resulting in tumors. Only men have prostate gland and they are the size and shape of a walnut and grow bigger over the years. Its main job is to help make semen. Some prostate cancers grow slow but sometimes prostate cancer is more likely to spread. If untreated prostate cancer cells can spread and invade other body parts such as the lymph nodes and bones producing secondary tumors known as metastasis. There are five things that men need to know and do to live healthier, happier and longer lives. (1) Make men time: staying connected to friends and family is important, check in regularly and make time to be around others. (2) Having open conversations: being there for someone and listening to them can be life-saving. Giving your time means more than giving any amount of money. (3) Know the number: at the age of 50, men need to have a talk with their doctor about prostate cancer and get tested and if you are about age 45 and know anyone such as a father or brother with prostate cancer a conversation need to be had. (4) know thy nuts: knowing what normal testicles are and checking them regularly and going to the doctor when something does not feel right. And lastly, (5) Move, more: being active and adding more activities to your day can help you live a healthier life. Take a walking, park further from work, get off the bus a few stops ahead, take the stairs and/or cycle to work instead of driving can make you feel good. Prostate cancer and go undetected until a doctor visit of if there is a problem with going to the bathroom or sexual functions change. So, what do men need to look for to determine that they may have prostate cancer? Signs and symptoms may vary. (1) A need to urinate frequently, (2) difficulty starting urination or holding back urine, (3) weak or interrupted flow of urine, (4) Painful or burning urination, (5) painful ejaculation, (6) Blood in urine or semen and (7) Frequent pain or stiffness in the lower back, hips, or upper thighs. Treatment option may vary. Active surveillance, prostatectomy, radiotherapy, chemotherapy and/or Hormone therapy.

Men livers matter and are needed in todays world. Take a stand and talk to someone about men health and support each other in the fight to save lives from Cancer and Suicides. Theses are preventable issues that can change the face of the new and next generation of young men. Educate out youth so the words of past men can move forward. Talk to someone, Ask questions, Listen and get tested. Live a healthier, happier and longer life. If you know someone who may be having trouble refer them to the nearest doctor office, call (310) 450-3399, and/or visit https://us.movember.com/?home to find all this information and more about Men’s Health. If you are anyone you know are experiencing life threatening issue, please seek immediate help by calling 911.

https://us.movember.com/?home

https://twitter.com/UberHodge/status/1057994581583818754

https://www.adsoftheworld.com/media/digital/movember_father_and_son

FedEx is one of the largest package carrying company in the world serving over 2,500 local FedEx officers countrywide. They had a little problem with registering consistent traffic to their site and conversion. So, they found a local team looking for strategies increase their local and organic search traffic. Following full-site audit, keyword research, Google listing optimization and some site design modifications, the company had an organic traffic boost of 50% and 26% increase in conversions by the end of the period. According to Dupre (2012), “FedEx did not have any strategy until 2008 to building an entire SEO army.” Dupre (2012) went on to state “realizing that the company needed better visibility into organic search they acquired and analyzed their traffic data and attempted to decipher what page was being viewed and its clicks.” By creating a blended strategy, they were able to determine what keywords was thriving in paid and organic searches. SEO (Search Engine Optimization), is the process of modifying content, site characteristics, and content connections to achieve improved search engine ranking, marketers develop and publish content in ways to improve the likelihood that search engines will rank the sites well in response to search queries.

Reference

Dupre, E. (2012). The Evolution of FedEx SEO. Retrieved from https://www.dmnews.com/customer-experience/article/13037789/the-evolution-of-fedex-seo

All State insurance seemed once to be just an auto insurance agency, but they cater to auto, home and life expectancy. All State was founded in 1931 and is one of the largest insurance companies in the United States that is publicly held. Choosing an insurance company that pays back give clients a peace of mind, it just like an investment. All State highlight the importance of not posting private information of home owners being away which give thieve an opportunity to break in and take your most prize possession. All State also protect home owners from storm damage and floods. They even have protection for the younger generations that may text and drive and cause an accident. Putting your life in their hands ensure consumers to be protected when you are out of your home, on the road driving, and life itself. Transitioning through social media can sometimes have a negative impact but marketing towards all demographics can have a positive impact. Sharing the message on social media bring about awareness to all who are not familiar with the brand. Showing ads of activities that is most likely to happen give viewers a visual of actual occurrence that can happen which drivers can be covered. Are you in Good Hands.

This book represents life and power and can be used to guide a person through the world. It makes a statement to be truthful and stand true to your beliefs of right and wrong. Social media groups similar consumer together by knowing and supporting everyone’s belief and knowing right from wrong and doing the right thing. Connecting with others can bring about change when just one person starts doing. Having morals and standards can take you a long way and having a little hope and faith can keep you grounded. This book is created for all and it does not discriminate against any person, age group, race, ethnicity, gender, background, and most importantly religion. You can be who you are and come as you are to understand how to overcome barriers and gain knowledge of having peace and joy in your life. This is a piece of history that create change in the present looking forward to the future and not turning back to the past. Everyday you have a chance to redeem yourself and become a better you. Your perspective is not another person perception. I was drawn to the Bible because it has been a guide to understanding what is happening in the world around us and what is to come. It tells about the wars and rumors of wars of the world. The Bible teaches how to be brave and how to watch out for people who do and do not mean well to you. Knowing how to fight off words that come into your thought and being able to walk in the right path say a lot about who you are and how far you go. Having a conscious and treating people like you would like to be treated remind everyone to be and do the right thing.

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