Marketing research "The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services".
Marketing research
Market research, on the other hand, is only a part of marketing research that covers a few aspects of marketing. It is only the sub-function of marketing research 'some companies use "market research" for describing research into markets the size of geographical distribution incomes, and so on. However, it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is accurate. Elements of marketing research.
https://www.youtube.com/watch?v=a4f_SbkXpVI
Marketing research
1. Marketing research. It covers the aspects regarding the size and nature of the market including export markets dividing the consumers into terms, of their age, sex, income (market segmentation), economic aspects of marketing, etc.
2. Sales Research. This relates to the problem of regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.
3. Marketing research -Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.
4. Marketing research -Packaging Research. In essence, it is a part of product research.
Read the full article