Nadstat Mindset

I'm serious.

This was a brand that was once on top of the world. You were that girl in middle school if you had a collection of their Beauty Rush glosses or their body mists. People knew you were a spoiled princess if you had any VS sleep set. The Victoria's Secret aesthetic was a thing. Girls would dream about being a Victoria's Secret Angel. I could go into the store and name all of the angels on the wall. The fashion show used to be legit. It was something so many people looked forward to each year. It was an event.

And I think about how far they've fallen all because they don't think trans women or bigger women are desirable. Whether or not you agree with that, we can all agree that their decisions were not smart business moves. At all. The brand never recovered, and to make matters worse, you eventually decide to be more inclusive (too late I might add) and you don't even keep what makes Victoria's Secret Victoria's Secret.

I've noticed that other brands do this too, but inclusion doesn't have to equate to boring? You can involve bigger girls and trans women and still keep the fun and pink and sexy aesthetic (i.e Fenty). They either think those women can't be sexy or they're trying to rebrand as something more "serious" and less fun and flirty but that's what made them VS. Yes, it's a lingerie brand but I was shopping there in middle school, and it didn't feel weird because of the marketing. It was a cute and girly store with a fun vibe. There's such a noticeable difference in these ads, and it almost feels like they're trying to discourage people from shopping at their store or they think certain women can't rock the stuff they're known for.