cross colours clothing

Brother J of X-Clan

A clothing brand launched in 1989, Cross Colours reached international success by appealling to a younger generation of consumers through social and political messages, bright colours and African Kente Cloth Patterns. With a market initially targeted to young black men, high sales took it from the underground to mainstream, selling in malls worldwide and worn by men, women, and youth alike. “In addition to uplifting slogans—“Stop the Violence,” “Peace N the Hood,” “Educate 2 Elevate,” “Love Sees No Color”—they got a boost from celebrities who wore their threads. Filmmaker John Singleton, musician George Clinton, rapper Big Daddy Kane, actor Will Smith, talk show hosts Oprah Winfrey and Arsenio Hall, and others helped expand the appeal of the line without large-scale advertising expenditures…” Throughout the 1990’s Cross Colours took urban clothing to the masses and opened doors for an emergence of young black designers. Their parent company, Threads 4 Life which Jones co-founded later began marketing the popular Karl Kani jeans line.

1993