Creative Collaboration - BBC Wednesday

Firstly your presentation is a part of your brand - as a designer you need to reflect good design practise.

A key thing is to know your subject - plan out and use notes if necessary.

One thing that keep an audience engaged is that you keep your audience engaged as though you are telling a story.

Always have brief engagements by saying what you are going to say before you say it.

Accessibility is the qualities that make an experience open to all

Inclusive design is the methodology behind the design of an experience

When you design a service with only using yourself as a user you can exclude such a larger range of people.

Principles of inclusive design:

Prioritise content - The hierarchy of a page pr website and how to access the content

Consider the situation-  Think about where people will use your product

Being consistent - An inconsistent design can throw off an audience.

Give Control - You need to allow people to have their own experience

Offer Choice - Some people may prefer list some people may prefer grids

Add Value - Try and help people who may need it

How can i make my design more inclusive?

Experiment with screensavers on MacOS, iOS and Android

Familiarise with accessibility standards

Include users with disability in the design process

Use colours with sufficient contrast - Snook.ca

Use understandable language - Hemingway

Type size aren't too small or too big

Mobile touch targets should be 44px x 44px as a minimum

Industry service design is a human centred design approach that aids people in the way they believe a service or product will work. 

Customer Journey -  

This is a visual representation of every experience a customer has with a service or product from start to finish including what they did, thought, felt and interacted with along the way.

Service Blueprint -

Service design blueprints show how you deliver and operate a service to a consumer.

Some key phrases are actor (customer) front-stage (the part of service that the client experiences) backstage (the behind the scene that a consumer doesn’t interact with).

The blueprint is Before - During - After.

Testing is vital for creating a product that can meet a demographic. For example having a group of 60+ year olds using an app to see if it was suited for them.

One example of testing that can be quick and easy would be a product trading task. This is when you take a collection of similar products and you can either keep your product or try to trade for a better product. This test shows how people make choices and can show how people review a product. 

The industry would want you to push through user research as this is most probably the most important step in creating a product.

The key thing to remember when testing to design like you are right but test like you are wrong. You always need to remember that what people want may not be what you can give them therefore this then can become the problem you need to solve. 

A key figure in user testing is Jakob Nielson who famously said that you only need 5 users to successfully test a product. 

Heuristics is proceeding to test by trial and error before releasing without rules.

Quantitive and Qualitative data can be defined as  Quantitive: Numbers and data relevant to research  Quantitative: Relative quality relevant to research. 

After teams had been assigned, I was placed in a group with Jack and Justin. My group is looking into how we can bring the current Radio 4 demographic down from 61 to 16-34. Straight away we created our Gant chart and have started initial ideation and development techniques. 

The first task we have undergone as a team is personas. This is to get a general idea of our audience and who they are and how they can and will be affected by what we are doing.

Ben Cooper is the current controller of the two (currently) most successful radio stations for the BBC, Radio 1 and 1Xtra. He has been fundamentally vital to the current longevity of these BBC shows as he has seen the problems that could exist and affect these shows and made the appropriate changes. Examples of these changes are replacing Chris Moyles with Nick Grimshaw to keep the audience around the 16-34 and not have the median age rise as it is with other channels. Another thing with Ben Cooper is that he is very concentrated on pushing radio through user-generated media and has been very successful with YouTube and Twitter engagements through a younger host and audience.

After the 2000 U.S. presidential election, Gore and Hyatt wanted to start a conventional cable news network. The plan evolved into making a viewer-generated channel aimed at an audience demographic age 18–34. 

What started off as a INdTV, the independant news channel for people without a political voice, eventually became a Current TV, an interactive channel which integrated user-generated content through channels such as The Young Turks.

The problems started to show when it was too late as the channel realised that they were losing money having traditional broadcast channels as well as the online options. This was evident for one of their largest creations that still exists today ‘The Young Turks’ a live show that features viewer participation through live debate about progressive politics. This show was already successful online before going completely online and made the company realise how much they were wasting financially by completely removing a traditional broadcasting service and becoming fully online, yet it was too late and the company went bankrupt causing them to sell to Quatar based company Al-Jazeer. This company now exists as AJ± and is currently very successful online.

This project looking into user-generated content was successful at creating some progressive developments in how we consume news with Vanguard TV, the immersive documentary show and The Young Turks leading the way. This is shown in the way that other companies started to look into the possibilities of user-generated content like the BBC. The BBC wanted to specifically look into Web 2.0 in the wake of the 2005 bombings and this being 3 years from when Gore developed Current TV and this was a possibility. The first fully mainstream use of this was during the bombings a live feed of what was happening was created by users of the BBC. This was then reflected with Times person of the year being ‘You’ as web 2.0 users helped audiences understand more than ever. 

Although BBC Radio 4 is regarded as the flagship BBC live broadcasting service for it roots in radio shows, the most popular BBC radio channel is actually Radio 1 and then 1Xtra. This is partly due to host popularity yet also social media presence. 1 and 1Xtra are always active on Twitter, Facebook and YouTube. Social Media plays a large part in any mediums popularity in todays society e.g. Musicians using social media platforms to sell records. One clear example of a social media platform working extremely well would be there YouTube accounts, showcasing the performers live and receiving 10′s of millions of vews.

Apple Music

When looking at the structure of Apple music you can see that it is very well laid out and when thinking about young people and how they currently consume music, offline streaming seems to be very important with the time aspect of a young persons life. This integrated into Radio, shows that radio may not be a dying medium and instead could evolve with streaming services. 

BBC Radio