Craig Dean studio

Music has rebranded loan and personal finance company Provident using a simple illustrative style, designed to work across different countries.

Music was tasked with refreshing Provident – a home credit brand – and redefining the finance business’ offer to potential customers.

Type and illustrations have been designed with “optimism and modernity” in mind, according to Music.

The new look is rolling out now and the whole project has taken two years, according to Music client services director Sue Strange, who says: “We have explored every touch point for current and prospective customers for the financial business and have given the brand a modern and optimistic feel that will translate across languages.” 

Subway sandwich chain new logo.

Subway calls the new logo the "next step" in the sandwich chain's evolution, following the addition of more premium menu items, such as carved turkey breast and rotisserie-style chicken, as well as the launch of the company's tech-focused division, Subway Digital.

#Mastercard has gone back to basics with their latest logo redesign by Pentagram, which was revealed last week. The overlapping red and yellow circles form one of the most instantly recognisable logo designs in the world – and this recent update simply tightens the image to work for an increasingly digital landscape.

Ravensbourne Uni new brand identity. design by NB - art directed by Linda Drew.

Cool concepts courtesy of;  https://www.instagram.com/paulfuentes_design/

In its relatively brief history, the channel has undergone several makeovers: In 1997, Wolff Olins and Saatchi & Saatchi devised its initial launch campaign with bold stripes and the tagline ‘Give me 5’, a look which was also applied on-air. 

In 2002, the channel became known as five and in 2008, its lower case logo was replaced with an uppercase version designed by DixonBaxi. 

In 2010, Express newspaper group owner Richard Desmond bought the channel for £103 million, and re-launched it as Channel 5 (bringing with it another new logo). It was then sold to Viacom in 2014 for £450 million, who promised a double digit budget growth for new programming last year and plans to launch a comprehensive rebrand. Shows introduced since include Lip Sync Battle UK (where celebrities don costumes and mime famous songs) and Body Donors, an original documentary about what happens to people’s bodies after they are donated to medical science. Channel 5 reported a 4% increase in viewing figures among 16-34 year-olds last year, and says it was the only major free-to-air channel to grow audience share.

Viacom has unveiled a new identity for Channel 5, which will be rolled out across its TV channels and on demand service on Thursday. It’s a radical departure from the channel’s previous look – but will it make people think differently about 5? ‘Creative Review’

Designed by New York agency Gretel (the logo for sister channel Spike, which launched in April last year, has remained the same). Online service Demand 5 has been renamed My5 and has a new logo designed by Los Angeles agencyTroika, and Viacom has worked with several production companies to create new idents for Channel 5 and 5USA.