Mastery Journal

During our Mastery class we were asked to make a timeline explaining our expectations of each class which we are required to complete for our Master’s degree.  The goal which I set for the Negotiation and Deal-Making class were to learn of all the different types of contracts and to learn which were correct in each situation. I also stated I wished to learn the art of Negotiations and I wanted to learn the key steps of deal making.  

The understanding that I did not have before I have learned now understanding that it takes a lot more than just to come to the table ready for a negotiation.  I have learned that it takes preparation to prepare for any Negotiation and time should be spent researching the topic.  Along with researching the topic of the negotiation, research must also be made to understand the other party in the negotiation and what their underlying interest is in the topic.  The Bargaining positions of the other parties in a negotiation is key to know and to understand because then better understanding is made to know exactly what the other party desires.  In an Negotiation it has to be understood what the mutual benefit is to both parties in the negotiation and how it will affect the other party.  Having a backup plan and understanding the communication style of the other party is key to a successful negotiation without the need of arbitration nor meditation to conclude the negotiation.  The communication style which is delivered by either party has a huge impact on the success of the negotiation because the communication style of one party may come off harsh or rude depending upon which communication style is used.  

The Digital Marketing class exceeded all of my original expectations.  The knowledge passed on concerning all forms of digital marketing and the process needed to execute all forms of digital marketing was exceptional.  The course made me realize that there is a plan that needs to be in place when posting on all social media applications.  

My original plan was to just learn different options of posting on social media but the course went into depth regarding the analysis of website views.  This made me realize also that the traffic created on social media applications can be created from other links from other social media applications.  The incorporation of Hashtags is very crucial to gaining more viewers/followers for a social media account.  A lot of fans /viewers /supporters follow individuals or business accounts but they mainly follow Hashtags.  

Enforcing the Digital Marketing plan has become essential to the overnight successful companies in the Entertainment industry. The ability to make an instantaneous post and the post reaches millions of people in a matter of seconds has to be used to the best of a company’s ability cause with one wrong post it could be devastation for the company.  A company’s Brand should be solid and exact across all forms of social media for the best results.  The company should decide on a set color scheme, font and logo which should also be consistent across all forms of social media.  

This course covered Storytelling & brand for our personal brand and for the brand of our company. This course covered how important it was for us to first discover what our brand was and to develop how we were going to market our brand to the world.  

Every company has a Story explaining how the company first started, who started the company and what services the company provides. Each company has a particular way of explaining their company to the world, how the company first started and what services the company provides.  This course helped students explore all the thought of what a Brand is to what type of brand they want to exhibit to the world.  This decision is key to the growth of a company and very important to the proper development of a company.  With a wrong decision about how to expose a brand to the world that can cause a company to fail.  

A lot of thought must go into everything when it comes to a brand from color, to logo, to font of the logo. Each decision is key to stamping the Brand which will be known to the public by their color, their design or their motto.  The public uses these key pieces to resonate with each different type of brand and the services provided each brand.  The proper plan has to be laid out for a company through its brand and through its story. Telling the right story to the public for each brand is also another key to the success of a company because a show designer would not want to advertise being a music producer.  

The amount of work and development that it takes for growth in the Entertainment industry is huge and with the things learned here in this month will help tremendously.  Having a plan of action is the only way to operate and through the Project Team Management Class we learn how to structure and how to plan out any scenario.  The proper preparation will cause anyone to succeed and without planning will cause failure.  

This recent introduction to Project Management will help with put together future projects because I’ll be able to begin projects and pass the responsibility over to the project management assistant while still overseeing the overall project.  Managing a project is not an easy job but becomes a lot easier once proper planning, timelines and budgets are all in order.  The Project Manager does not only give a hands-on experience but is the one that structures everything for a project’s success.  The leg work that is takes to complete any task can be very tedious but with proper structure and planning can you complete anything.

One thing that I have taken from this course was the fact that we cannot wait till the last minute to complete projects.  Waiting till the last minute or not completing a timeline for any project is setting the team up for failure.  The best thing is to always be ahead of the game and to always have a backup plan for a plan.

Never Look Back, Keep Moving Forward...!!