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There are hundreds of free SEO tools in the market. But, we will be focusing on the tools from which we can make most out of it. We will be evaluating tools based on below criteria:

- Broadly used by the SEO Professionals. - Offers actionable data. - Truly free.

Here are the SEO tools:

1. Google Analytics : Google Analytics is absolutely free and the most popular web analytics tool offered by Google used for the tracking of website performance and allow the website owners to review all information and data about how users see your website.

2. Google Search Console : Google Search Console (formerly known as Google Webmaster Tools) is another free service offered by Google. It helps in reviewing, managing, and troubleshooting website's presence in Google Search results.

3. Screaming Frog : Screaming Frog is free of cost and innovative SEO Spider tool that allows you to easily analyze your website from an on-page SEO perspective. In the free version, you can analyze up to 500 website pages.

Managed services allow businesses to manage their IT operations to a third party IT organization. It's like Remote monitoring, means your service provider can always see what's going on and fix it directly.

Here are some benefits of managed services.

1. Cost Savings : Managed services are a cost-saving solution because it's handled by third-party which helps to reduce operational costs, conserve capital budget, and lower IT operating expenses.

2. A Preventive Approach : When you got some errors or any other issues in your business operations, you fix it with network and data, however, the cost of repair is too high. So for that, you call an expert to solve that type of problem, but, rather than calling an expert after getting an error, it's smarter to take a preventive approach by making a partnership with a managed services provider.

Business process automation solution (BPA) is a method or process of using technology to automate your whole business process, it'll help to reduce cost and improve productivity. Here are some benefits of automation solutions for the business process.

1. Reduce the cost of operations : Everyone knows that process expenses of the business is very costly, so automation can help in reducing cost and improve the profit of your business. Automation solution helps SME businesses more than big enterprises.

2. Increase productivity : Every business process has lots of manual tasks like bill payment, scheduling appointments and reminders on regular basis. If we use automation for all those activities, then the employees will enough time to deliver quality works and reduce the risk of important tasks. Using automation, you can easily and seamlessly set up the whole process of bill generation to payments and reminders.

A web portal is a website or product where an organization offers a wide range of services and all other details for its users. It provides other online services like emails, forums, internet searches, etc. In other words. it's an online platform serving as a single source for all information on a domain.

Here are some tips to develop your own web portal.

1. Requirements Of Development : Finding your needs or requirements of portal development helps you to list out important features that you want to in your web portal. It is very crucial steps to understand what you're looking for before proceeding to the next steps.

2. Identify Your Customers & Their Needs : Customers identification and understanding their needs is an important aspect to get a clear vision on your portal development as lot of business owners have little bit knowledge about a portal and website, what services should be delivered in it, and what are the benefits of portal development.

PPC is the most effective form of digital marketing. Managing a PPC campaign successfully is not an easy task. Digital marketers and advertisers always looking for the best way to optimize their PPC campaigns to get more business leads.

Here are some useful tips to help you to improve your PPC campaign performance. 1. Choose High-Performing Keywords : When you are optimizing your PPC campaign to improve performance, firstly you need to check the performance of your keywords and choose top-performing keywords from them. After reviewing your PPC keywords, you could see which keywords are paying you back.

2. Geolocation Settings : A PPC campaign without targeting geolocation is just wast of money and time. So whenever you run a PPC campaign, update your geolocation settings. This feature allows you to display your ads in your selected regions, or within a specific distance from your business address.

3. Choose Right Bidding Strategy : Choosing the right bidding strategy for your PPC campaign will help you to achieve your goal within the budget. there are lots of bidding strategies for different goals.

1. CPM is best for maximizing impressions and ad visibility. 2. CPC/CPV is good for optimizing the cost you wish to pay per click or view. 3. CPA, Ideal for maximizing website conversions. 4. Maximize Clicks, helps in individual clicks on an ad in a limited budget.

Majority of the people are interacting with your business through the website. Hence, the purpose of online and offline marketing activities is to land user on website. Definitely, the website with the great content, elegant look, mobile responsiveness and relevant image will have high visitors than old-school websites. Let's understand how website design makes an impact from Digital Marketing's perspective.

1. User-friendliness: The website must be user-friendly. User-friendly means, when a user lands on your website then he/she can easily understand your business through the website. Also, try to make your website's content readable and user friendly.

2. Proper Navigation : Website navigation means the whole process when a user lands on a website and exit from the website. You need to create easy website navigation, so a user can easily navigate through the website and find the desired results in few clicks.

Cloud migration is the process of transferring an organization's data, application and business related documents to a cloud infrastructure. So, if you are looking for cloud migration, this checklist can help you ensuring migration in a secure manner.

1. Reconfigure of an Application/ Software before Migration : Cloud is a different type of software architecture, not just a place of storage. In cloud migration, a small dedicated server can perform multiple task than an ordinary server. So before you start the cloud migration, reconfigure your application/software for better and secure migration.

2. Better Understanding with POC and Testing : The next step is the clear understanding with POC and testing, which means testing the workload and execute your proof of concept to ensure system is working fine. You need to perform testing all systems or software to validating the performance and the cost of running on the cloud.

The first thing to consider before getting into FinTech industry is getting a wow product or a service that helps people. So, if you want to startup in a FinTech industry then here are some digital marketing tips that helps you grow faster.

1. Know Your Audience: You must identify your audience who can be the potential buyer or a user of your product. So, it's essential to spot your audience at first for the growth of your new venture.

2. Branding: Branding is the key factor in digital marketing as it will help you setup a trust in your clients and helps gaining visibility from your target audience.

CRM (Customer Relationship Management) is a tool to track how your business has interacted with your prospects and customers. There are many CRM software available in the market, but choosing the right CRM requires some patience and dedication. 

Here are some tips that will help you to select the right CRM for your business: 

1. Identify your business goal: Before you start evaluating CRM options, you need to identify your business goals. Identify what are your priorities, your customer retention strategy, follow up strategies, and freebies or demos you wish to offer. 

2. Identify the core functionalities of various CRM's: After identifying your business goals, you need to evaluate all the relevant CRM features. You need to decide which CRM features satisfy your business needs and which are overheads. 

There are over 2.7 mn Android applications in Google's Play store and over 2 mn applications in Apple’s App Store, used by approx 3.5 bn users globally.

ASO can be defined as the method of increasing the visibility of a mobile app by making necessary changes & adjustments like the keyword selection, app icon, and screenshots, description other ASO points.

Below are the top 5 tips for App Store Optimization (ASO).

1. Choose Your App Name Wisely: When users come to the app store/ play store and search for an app, what he/she sees first? the app name so chooses your app name wisely. keep in mind that the app name will be brand name once. Also, make sure that your app name size will be below 30 characters

2. Write App Description Properly: The description of your app is one of the important key factors to increase app download. The app description provides all details about your app, so write accordingly. keep in mind that the description size is limited to 4000 char in both stores (Google & Apple).

You must be reading this post as you want to know how you can also get more visitors to your blog as I had on my first blog. Here are some key parameters which need to be considered.

1. Build a Brand Name:

Marketing helps you transform your business into a brand. Digital presence allows the business to engage with your customers. Customer engagement leads to feedback and builds trustworthiness of the brand.

2. Boost ROI: Digital marketing helps boost your business ROI compare to traditional marketing techniques. Digital marketing is targeted, interactive and flexible.

3. Build brand value: Everyone knows that digital marketing works on online trends, techniques, social media signals, reviews and ratings etc. All these assets build brand value and  create customers’ trust in your business.

1. Run SEO Audit:

SEO Audit is very important for a website to identify strengths and weaknesses for long term success. Through this audit, you can identify where your website currently stands.

2. Set up Google Analytics and Google Search Console: Google Analytics tool allows you to analyze data about the users on your website. It's considered the most important and powerful tool to monitor the web traffic coming to your website and their navigation behaviour once on the website.

Presently global business is affected due to Covid-19. Most of the industry based small and medical scale businesses are going to shut down and most of the businesses are already closed due to lake of cash flows and losing resources. 

 So here we have applied a work from home model for our 100% staff and in this crucial situation constantly they are providing their service to support our existing customers. 

 While everyone is doing Remote Work from our company. We found that our team has 24% growth in their productivity and they are now more agile and diverse. 

 At present time, World is suffering from pandemic Covid-19 most of the industry are affected due to this virus transmission and they have closed their businesses for some period.

Managing Business Relationship during Global COVID-19 Health Crisis. - A Message From Our CEO