Content With Contently

Just discovered Content Marketing/Writing blog Men With Pens, and we thought we'd share! Here are a few posts worth checking out! 

How to Make an Old Blog Post New Again

Why You Should Never Write Like You Talk

6 Reasons Every Serious Blogger Should Blog for the Big Dogs

The team at Hubspot wrote an incredibly informative blog post laying out everything marketers need to know about SOPA.

If the government or the owner of copyrighted material identifies your website as hosting copyrighted material and falling guilty of copyright infringement, penalties could include disabling online advertising networks and payment facilitators from doing business with your website, preventing search engines from linking to your website and enforcing that internet service providers block access to your website. ...But if you make sure you're a law-abiding website, you'll be in the clear, right? Maybe not. Website features such as blog comments and other types of user-generated content could expose you to trouble if a commenter posts copyright infringing content. Because you host the site, you're the one liable.

The Next Web dipped its toes into the world of Content Marketing this week. They claim there are five golden rules to nailing the art. 

Here are their five rules, with links from the Content Strategist on how to implement them!

Transparency

Go The Distance

A Two Way Street

It's Not All About You

Our own Shane Snow wrote a great piece for Mashable explaining key ways of expanding your distribution throughout the web.

Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better content, they also have to figure out a way to get it in front of people.

Fortunately, tools are emerging to help publishers reach new audiences. Though getting more readers won’t be much help if your content sucks, the following five solutions can help publishers build an audience with the push of a button.

Our latest post shows you how to integrate cohesive platforms to build a digital strategy. But what's a cross-platform approach without equivalent metrics?

Search Engine Watch has a great piece today on cross channel analytics thats worth checking out. 

This is hilarious!

Sound like an Internet guru with the Web Economy Bullsh*t Generator. At the push of a button, the generator randomly pulls three words from a list of Web-related technical terms,  mixes them together,  and voilà! Out pops a phrase that makes no sense, but sounds very official.

"The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails."

The Facebook Costs-Per-Click, By Industry

Whole Foods, Real Simple, West Elm and other creative companies were just labeled the top brands on Pinterest by Mashable. Their qualifications included the following:

  Pinning from various sources rather than one specific site.

Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers.

Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.

The Content Marketing Institute ran a great piece on how to run a live webinar. 

For a period of eight weeks, we promoted an educational webinar about the latest best practices for online lead generation. The promotions began with a targeted email campaign, a press release, and various announcements on social sites. As the event drew closer, and in the time immediately after the event, we wanted to keep audiences engaged...

Did you know these 5 brands have biggest facebook presences? 

“It’s all about the conversation…”

We do a lot of what we like to call “hashtag science”